Demand Generation Lead

📌 Core Information

🔹 Job Title: Demand Generation Lead

🔹 Company: Pulley

🔹 Location: New York, New York, United States (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: August 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing demand generation strategies from first principles
• Building and optimizing full-funnel programs to drive qualified pipeline
• Collaborating with sales and marketing to define target segments and align messaging
• Creating multi-channel campaigns using various tactics
• Operating with a hunter mindset to proactively identify opportunities

ASSUMPTION: This role requires a strategic thinker who can act quickly and work cross-functionally to drive revenue impact. Previous experience in demand generation or growth marketing, preferably in B2B SaaS, is essential.

📋 Key Responsibilities

✅ Own Pulley’s demand generation strategy from first principles

✅ Build and execute full-funnel programs to drive qualified pipeline from high-priority accounts

✅ Collaborate closely with sales and marketing to define target segments and align messaging and touchpoints across channels

✅ Create multi-channel campaigns using tactics such as events, email, paid social, ABM, and content syndication

✅ Set up and optimize systems and tools (CRM, automation, attribution) to track and improve performance

✅ Work cross-functionally with sales, marketing, and design to develop compelling assets that drive engagement

✅ Test, learn, and iterate quickly to find what works and scale it

✅ Operate with a hunter mindset. Proactively identify opportunities to bring the right people into the funnel

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution. Candidates should be comfortable running campaigns from end to end and have experience running account-based marketing programs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years of experience in demand generation or growth marketing, preferably in B2B SaaS

Required Skills:

• Strategic mindset with the ability to develop an overarching demand generation strategy
• Comfortable running campaigns from end to end, including ideation, execution, and analysis
• Ability to design full-funnel programs with clear measurement, feedback loops, and GTM alignment
• Experience running account-based marketing programs and partnering closely with sales
• Strong operational skills to build, optimize, and scale demand gen systems
• Ability to move fast and iterate quickly based on results

Preferred Skills:

• Experience owning both inbound and outbound components of pipeline generation
• Background in early-stage or zero-to-one go-to-market environments
• Familiarity with developer tools or technical buyer personas
• Experience running integrated campaigns that combine events, digital, and outbound touchpoints
• Light technical skills. Ability to build scrappy landing pages, use tools like Zapier, or create automated workflows.
• Experience planning or executing events as a growth lever

ASSUMPTION: While the 'Nice to Have' skills are not required, they would be beneficial for someone looking to excel in this role and make a significant impact on Pulley's growth.

💰 Compensation & Benefits

Salary Range: $160,000 - $180,000 per year (Based on industry standards for a Demand Generation Lead role in B2B SaaS, with 5-10 years of experience, in the New York area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Flexible work schedule
• Remote work options

Working Hours: Full-time, with flexible hours and a remote-friendly work environment

ASSUMPTION: The salary range provided is an estimate based on industry standards and Pulley's size. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Pulley operates in the Software Development industry, focusing on construction permitting software. The construction industry is vast and fragmented, presenting a significant opportunity for innovative solutions like Pulley.

Company Size: Pulley is a small company with 11-50 employees. This size allows for a more agile and collaborative work environment, with opportunities for significant impact on the company's growth.

Founded: Pulley was founded in 2021 by Charlie Jacobson and Andreas Rotenberg. In just a few years, they have grown to serve top developers, builders, retailers, and architects, demonstrating their potential for rapid growth.

Company Description:

• Pulley is an all-in-one permitting platform that enables users to identify permit requirements with 98% accuracy and ensures minimal rounds of comments.
• The platform helps retailers, developers, contractors, and architects keep track of projects, share permit status with stakeholders, collaborate with team members, and view the latest feedback from the city – all in one place.
• Pulley is backed by prominent investors such as CRV, Susa Ventures, BoxGroup, Fifth Wall, Operator, South Park Commons, Suffolk Construction, and leaders from successful tech companies like Plaid, Segment, Procore, ServiceTitan, Built, BuildZoom, and eero.

Company Specialties:

• Construction
• Permitting
• ConTech
• Real Estate
• Software Development
• Permit Expediting

Company Website: withpulley.com

ASSUMPTION: Pulley's small size and focus on a critical bottleneck in the construction industry present an excellent opportunity for a Demand Generation Lead to make a significant impact on the company's growth and success.

📊 Role Analysis

Career Level: This role is suitable for an experienced professional looking to take on a strategic and hands-on leadership position in demand generation.

Reporting Structure: The Demand Generation Lead will report directly to the co-founders and work closely with the sales and marketing teams.

Work Arrangement: This role is remote-friendly, with the option to work from Pulley's offices in San Francisco, New York, or Austin.

Growth Opportunities:

• As Pulley grows, there will be opportunities for the Demand Generation Lead to expand their team and take on more strategic responsibilities.
• With Pulley's focus on rapid growth, there are ample opportunities for career advancement within the company.
• The Demand Generation Lead will have the chance to shape Pulley's demand generation function and make a lasting impact on the company's success.

ASSUMPTION: The Demand Generation Lead's role will evolve as Pulley grows, presenting new opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Pulley has offices in San Francisco, New York, and Austin, but this role is remote-friendly.

Office Location(s): San Francisco, New York, Austin

Geographic Context:

• The New York office is located in one of the world's major financial and tech hubs, providing ample opportunities for networking and collaboration.
• Pulley's remote-friendly work environment allows for greater flexibility and work-life balance.
• The company's small size fosters a close-knit, collaborative work culture.

Work Schedule: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The remote-friendly work environment and flexible hours at Pulley allow for a better work-life balance, attracting and retaining top talent in the competitive tech industry.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager (one of the co-founders)
• Technical assessment or case study to evaluate strategic thinking and problem-solving skills
• Final interview with the co-founders and other key team members

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Campaign management and execution experience
• Ability to work cross-functionally and collaborate with sales and marketing teams
• Results-driven mindset and ability to iterate quickly based on performance data

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to demand generation strategy and campaign execution during the interview.
• Showcase your ability to think holistically and act quickly by providing specific examples of your past achievements.

ATS Keywords: Demand Generation, Growth Marketing, B2B SaaS, Campaign Management, Account-Based Marketing, Sales Collaboration, Operational Skills, Performance Optimization, Strategic Mindset, Full-Funnel Programs, Measurement, Feedback Loops, Technical Skills, Event Planning, Automation, Content Syndication

ASSUMPTION: Pulley's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and ability to work collaboratively with cross-functional teams.

🛠️ Tools & Technologies

• CRM: Salesforce or HubSpot
• Marketing Automation: Marketo or Pardot
• Attribution: Bizible or BrightFunnel
• Email Marketing: Mailchimp or Constant Contact
• Paid Social: LinkedIn Ads, Facebook Ads, and Google Ads

ASSUMPTION: The specific tools and technologies used by Pulley may vary depending on the candidate's experience and the company's evolving needs.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Pulley is focused on understanding and meeting the needs of its customers in the construction industry.
• Innovative: The company is committed to developing cutting-edge software solutions to address the challenges faced by its customers.
• Collaborative: Pulley fosters a close-knit, collaborative work environment where team members support and learn from one another.

Work Style:

• Strategic: Pulley values strategic thinking and problem-solving skills in its team members.
• Results-driven: The company prioritizes outcomes and continuous improvement.
• Adaptable: Pulley's small size and rapid growth require team members to be flexible and adaptable to change.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment where priorities and responsibilities may shift rapidly?
• Are you comfortable working collaboratively with cross-functional teams to achieve shared goals?
• Do you have a proven track record of developing and executing successful demand generation strategies?

ASSUMPTION: Pulley's small size, rapid growth, and collaborative work environment require team members to be adaptable, strategic, and results-driven.

⚠️ Potential Challenges

• The construction industry is fragmented and underserved, presenting unique challenges in identifying and engaging target audiences.
• Pulley's small size may require the Demand Generation Lead to wear multiple hats and take on additional responsibilities outside of their core role.
• The remote-friendly work environment may present communication and collaboration challenges that require proactive management.
• The competitive tech industry may make it challenging to attract and retain top talent.

ASSUMPTION: The Demand Generation Lead must be prepared to navigate these challenges and adapt their strategies as needed to drive success for Pulley.

📈 Similar Roles Comparison

• Unlike traditional demand generation roles, this position requires a strong strategic mindset and the ability to develop an overarching demand generation strategy from first principles.
• Pulley's focus on the construction industry presents unique challenges and opportunities compared to other B2B SaaS companies.
• This role offers significant growth potential, as Pulley is a small, rapidly growing company with ample opportunities for career advancement.

ASSUMPTION: The unique aspects of this role require a strategic thinker with experience in demand generation or growth marketing, preferably in B2B SaaS, to succeed in this position.

📝 Sample Projects

• Developing and executing a multi-channel campaign to generate qualified pipeline from high-priority accounts in the construction industry
• Collaborating with sales and marketing teams to define target segments and align messaging across multiple channels
• Creating compelling assets that drive engagement and generate qualified pipeline

ASSUMPTION: The specific projects undertaken by the Demand Generation Lead will depend on Pulley's evolving needs and the candidate's unique skills and experiences.

❓ Key Questions to Ask During Interview

• How does Pulley plan to differentiate itself in the competitive construction tech industry?
• What are the key priorities for the Demand Generation Lead in their first 90 days in the role?
• How does Pulley support the professional development and career advancement of its team members?
• What is the company's approach to work-life balance and remote work?
• How does Pulley measure the success of its demand generation efforts, and how can I contribute to improving those metrics?

ASSUMPTION: Asking these questions during the interview will help candidates better understand Pulley's unique culture, priorities, and expectations for the Demand Generation Lead role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.ashbyhq.com/withpulley/7fd0227a-8287-4791-a02d-add4689ea75f
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for the interview by researching Pulley's unique value proposition and developing thoughtful questions about the company and the role.
• Follow up with the hiring manager (one of the co-founders) after the interview to express your enthusiasm for the opportunity and reiterate your qualifications.
• If selected for the final interview, be prepared to discuss your approach to demand generation strategy and campaign execution in detail.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.