🔹 Job Title: Demand Generation Lead
🔹 Company: Finch
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: 🎯 Demand Generation
As the Demand Generation Lead at Finch, you'll spearhead all demand generation initiatives to drive awareness and accelerate pipeline growth for this Series B company. Reporting to the VP of Marketing, you'll lead digital marketing, account-based marketing (ABM), and growth marketing efforts to connect with Finch's ideal customer profile (ICP) and directly impact revenue goals. You'll own critical business metrics and build a tech stack that scales with the company's growth trajectory.
ASSUMPTION: Based on the reporting structure to VP of Marketing and the level of ownership described, this is a leadership position that likely involves both strategic planning and hands-on execution, typical for a growth-stage startup.
Education: Not specified
Experience:
Skills:
Salary Range: $160,000 - $180,000 per year
Benefits: Equity with 10-year exercise window for all full-time roles, plus additional benefits described as "exceptional" (specific details not provided)
Industry Comparison: This compensation appears competitive for a senior demand generation role at a Series B startup, especially with the inclusion of equity and the 10-year exercise window which is more generous than the industry standard.
ASSUMPTION: Final compensation may vary based on candidate experience, expertise, and geographic location as mentioned in the listing.
Industry Position: Finch is a Series B company that provides API infrastructure connecting the world's employers, operating in the HR tech/employment infrastructure space.
Company Size: Not specified, but described as having a "small but mighty marketing team"
Company Stage: Series B startup backed by notable investors including General Catalyst, Menlo Ventures, Homebrew, BoxGroup, YCombinator, and angels from companies like Plaid, Brex, Digits, Mercury, Vouch Insurance, and Ramp.
ASSUMPTION: Based on the Series B funding stage and the described team structure, Finch is likely in a growth phase focusing on market expansion and scaling operations, typical for companies that have proven product-market fit and are now accelerating growth.
Career Level: Senior
Reporting Structure: Reports directly to the VP of Marketing
Team Size/Composition: Will work with a marketing team that includes Senior PMM and Content leaders, as well as a Revenue Operations leader. Will have support from team/agency resources across paid advertising, field marketing, and email.
Growth Opportunities: Opportunity to build and scale marketing operations in a growing Series B company, with potential for advancement as the company expands.
ASSUMPTION: This role appears to be the senior-most demand generation position at the company, with significant autonomy and responsibility for driving pipeline, typical for a growth-stage startup that's beginning to formalize its marketing function.
Office Type: Remote
Geographic Context: Full remote position with no specified geographic requirements mentioned.
Work Schedule: Not specified
Regional Considerations: None specified, suggesting the position may be open to candidates regardless of location.
ASSUMPTION: As a tech startup offering a fully remote position, Finch likely embraces asynchronous communication tools and flexible work arrangements, though this isn't explicitly stated in the job description.
Typical Process: For a senior marketing role at a Series B startup, candidates can typically expect multiple interview rounds including initial screening, marketing team interviews, cross-functional stakeholder meetings (likely with sales and revenue operations), and possibly a case study or presentation of past work.
Key Assessment Areas: Analytical capabilities, marketing automation proficiency, paid advertising expertise, strategic thinking, cross-functional collaboration skills, and ability to directly impact revenue metrics.
Application Tips: Highlight quantifiable results from previous demand generation initiatives, showcase experience with the specific tech stack (Hubspot, Salesforce, Google suite), and demonstrate ability to build and scale marketing programs that directly impact revenue.
ATS Keywords: Demand generation, ABM, account-based marketing, Hubspot, Salesforce, paid advertising, marketing automation, lead nurture, B2B marketing, pipeline growth, digital marketing, growth marketing, marketing analytics
ASSUMPTION: These insights are based on industry standards for similar roles at comparable companies unless specifically mentioned in the job description.
ASSUMPTION: While not explicitly mentioned, this role would likely also involve working with social media advertising platforms (LinkedIn, Facebook, etc.), content management systems, and marketing analytics tools typical in B2B demand generation.
Company Values: Velocity, curiosity, empathy, diverse perspectives, security, and privacy. The company describes its team as "problem solvers who aren't afraid to challenge assumptions."
Work Style: Fast-paced, collaborative across teams (marketing, sales, revenue operations), data-driven, and experimental. The role requires both strategic thinking and hands-on execution.
Self-Assessment: Ask yourself: Are you comfortable being both strategic and hands-on? Do you thrive in a data-driven environment? Are you able to work cross-functionally with sales and other teams? Do you enjoy the autonomy and responsibility of owning entire marketing functions? Are you comfortable with experimentation and testing?
ASSUMPTION: Based on the company's stage and description, Finch likely has a startup culture that values ownership, initiative, and versatility, typical of Series B companies where team members often wear multiple hats.
This role appears to have broad responsibilities across multiple marketing channels and functions, which may present the following challenges:
ASSUMPTION: These observations are based on the breadth of responsibilities described and are common challenges in similar roles at growth-stage startups. The actual challenges may vary based on the specific company circumstances.
This Demand Generation Lead role is more strategic and comprehensive than many comparable positions in the market:
ASSUMPTION: This comparison is based on standard industry patterns for similar roles and company stages.
Based on the responsibilities listed, someone in this role might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common initiatives for similar roles.
ASSUMPTION: These questions are suggested based on the role type and company stage, and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
To effectively pursue this opportunity: