Demand Generation Lead

📌 Core Information

🔹 Job Title: Demand Generation Lead

🔹 Company: 11x.ai

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-Site (San Francisco preferred, but open to relocation)

🚀 Job Overview

Key aspects of this role include:

• Owning and scaling performance-driven marketing at 11x.ai
• Driving pipeline through paid acquisition, SEO, integrated campaigns, and ABM
• Partnering with Sales, Product Marketing, and RevOps to align on strategy and attribution
• Becoming an expert in 11x.ai's core product, Alice, the world’s best AI SDR

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and a passion for growth.

📋 Key Responsibilities

✅ Own and scale paid acquisition channels (LinkedIn, Google, Meta, etc.) with a performance-first mindset

✅ Build and execute full-funnel campaigns to drive awareness, engagement, and pipeline

✅ Lead SEO strategy and grow organic traffic through content collaboration and technical improvements

✅ Support and shape early ABM efforts across priority segments and verticals

✅ Partner with Sales and RevOps to align on ICP, lead scoring, and attribution

✅ Regularly analyze and report on campaign performance and ROI; test and iterate to improve outcomes

✅ Collaborate with Product Marketing on messaging and campaign assets

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple projects and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4-6 years of experience in B2B demand generation, growth marketing, or performance marketing

Required Skills:

• Proven success owning paid media budgets and delivering measurable pipeline impact
• Experience with SEO strategy and execution (both content and technical)
• Data-driven and fluent in tools like HubSpot, Google Analytics, and Looker (or equivalents)
• Exceptional organizational skills and attention to detail
• Located in or willing to relocate to San Francisco (this is an in-person role)

Preferred Skills:

• Experience marketing to Sales and Marketing leaders or marketing AI SaaS products
• Previous experience at a fast-growing startup
• Hands-on experience running campaigns across multiple channels simultaneously
• Comfort wearing multiple hats and operating autonomously

ASSUMPTION: Candidates with experience in AI SaaS or marketing to Sales and Marketing leaders may have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per year (based on industry standards for a Demand Generation Lead role in London)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and collaborative work environment

Working Hours: Full-time, Monday to Friday, with flexibility for occasional remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically AI and Automation

Company Size: 51-200 employees (mid-sized company, offering opportunities for growth and impact)

Founded: 2023 (relatively new company with a fast-paced environment)

Company Description:

• 11x.ai is an AI and Automation company that builds autonomous digital workers
• The company aims to handle routine work end-to-end, freeing humans to focus on creative and innovative tasks
• 11x.ai has achieved significant growth, with a 20x increase in ARR and raising $75M+ from leading investors

Company Specialties:

• AI Digital Worker
• Process Automation
• AI

Company Website: 11x.ai

ASSUMPTION: Working at 11x.ai offers an opportunity to be part of a fast-growing company in the AI and Automation space, with a focus on innovation and impact.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and leadership

Reporting Structure: This role reports directly to the VP of Marketing and may have team members reporting to them in the future

Work Arrangement: On-site in San Francisco, with occasional flexibility for remote work

Growth Opportunities:

• As the company grows, there may be opportunities to lead a team or take on additional responsibilities
• Working closely with various departments offers the chance to learn and develop skills in different areas
• The dynamic nature of the role allows for continuous learning and adaptation

ASSUMPTION: This role offers a unique opportunity to grow with the company and make a significant impact on its marketing efforts.

🌍 Location & Work Environment

Office Type: 11x.ai's office is located in San Francisco, with a collaborative and dynamic work environment

Office Location(s): San Francisco, United States

Geographic Context:

• San Francisco is a major tech hub, offering ample opportunities for networking and professional growth
• The city is known for its diverse culture, vibrant neighborhoods, and beautiful landscapes
• San Francisco has a Mediterranean climate, with mild winters and cool summers

Work Schedule: Full-time, with core hours from 9:00 AM to 5:00 PM PST, and flexibility for occasional remote work

ASSUMPTION: Working in San Francisco offers a unique blend of professional opportunities, cultural experiences, and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• In-depth interview with the VP of Marketing
• Case study presentation or assignment
• Final interview with the CEO or other senior leadership

Key Assessment Areas:

• Marketing strategy and campaign planning
• Data analysis and interpretation
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to demand generation, SEO, and ABM strategies
• Showcase your understanding of 11x.ai's products and market position
• Prepare questions to ask the interviewer about the company, team, or role

ATS Keywords: Demand Generation, Growth Marketing, Performance Marketing, Paid Media, SEO Strategy, Data Analysis, HubSpot, Google Analytics, Looker, Organizational Skills, Attention to Detail, Account-Based Marketing, Campaign Management, Lead Scoring, Attribution, Collaboration

ASSUMPTION: The application process at 11x.ai is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• Looker
• LinkedIn Ads
• Google Ads
• Meta Ads
• SEO tools (e.g., SEMrush, Ahrefs, Moz)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Growth mindset

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to change

Self-Assessment Questions:

• How do you embody the company values in your daily work?
• How do you approach continuous learning and adaptation in a fast-changing environment?
• How do you balance creative and analytical thinking in your marketing strategies?

ASSUMPTION: Candidates who align with 11x.ai's values and work style will be more likely to succeed and thrive in the company's dynamic environment.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Keeping up with the fast-paced nature of the company and industry
• Adapting to changes in strategy, priorities, or market conditions
• Balancing the need for data-driven decision making with the need for creativity and innovation

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a growth mindset.

📈 Similar Roles Comparison

• Compared to other Demand Generation roles, this position offers a higher degree of autonomy and impact on the company's growth
• Working in the AI and Automation industry provides unique challenges and opportunities compared to other tech sectors
• This role offers a clear career path for growth and leadership within the marketing department

ASSUMPTION: Candidates should consider their interest in AI and Automation, as well as their desire for autonomy and impact, when comparing this role to similar positions.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive awareness and pipeline for a new product launch
• Optimizing SEO strategy to improve organic traffic and conversions for the company's website
• Collaborating with the sales team to identify and target high-potential accounts for ABM campaigns

ASSUMPTION: These sample projects illustrate the types of initiatives a Demand Generation Lead might work on at 11x.ai, but the specific projects may vary depending on the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall growth strategy?
• What are the biggest challenges facing the marketing department in the next 6-12 months?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to ABM, and how does this role contribute to its success?
• How does the company measure the success of its marketing efforts, and how is this role held accountable for performance?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's goals and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interviews by researching the company, its products, and market position
• Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.