📌 Core Information
🔹 Job Title: Demand Generation Manager
🔹 Company: RChilli Inc.
🔹 Location: Cebu City, Cebu, Philippines
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: Remote (US/CST Hours)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive demand generation strategies
- Managing multi-channel marketing campaigns using HubSpot and other tools
- Implementing Account-Based Marketing (ABM) strategies for key decision-makers
- Collaborating with sales, SDRs, and content teams for alignment and insights
- Analyzing campaign performance metrics and providing continuous improvement recommendations
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in B2B SaaS or HR Tech environments to succeed.
📋 Key Responsibilities
✅ Developing and executing demand generation strategies to drive awareness, lead generation, and revenue growth
✅ Creating, managing, and optimizing integrated marketing campaigns using HubSpot and other marketing tools
✅ Collaborating with the SDR team to ensure alignment between marketing initiatives and outbound outreach
✅ Developing personalized ABM strategies to engage key decision-makers at target companies using ERP systems
✅ Designing and executing lead nurturing workflows to move prospects through the funnel
✅ Managing and optimizing lead scoring models and ensuring seamless handoff to the sales team
✅ Tracking and analyzing campaign performance metrics including CPL, MQLs, SQLs, pipeline contribution, and ROI
✅ Partnering with the content team to develop engaging content assets including whitepapers, case studies, and webinars
✅ Utilizing HubSpot, Reply.io, and other marketing automation tools for campaign management and reporting
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and cross-functional collaboration to drive successful demand generation results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in demand generation, preferably in a B2B SaaS or HR Tech environment
Required Skills:
- Proven track record of managing successful multi-channel campaigns for ERP or similar enterprise markets
- Strong understanding of ABM strategies and lead nurturing techniques
- Hands-on experience with HubSpot, Reply.io, Google Analytics, and LinkedIn Ads
- Excellent analytical and reporting skills
- Experience collaborating with sales, SDRs, and content teams
- Familiarity with ERP systems like Oracle HCM and SAP SuccessFactors is highly preferred
Preferred Skills:
- Experience using AI-powered tools for campaign optimization
- Strong project management skills with the ability to manage multiple campaigns
- Excellent written and verbal communication skills
ASSUMPTION: Candidates with experience in ERP markets and familiarity with Oracle HCM and SAP SuccessFactors may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: PHP 1,200,000 - PHP 1,800,000 per year (Estimated based on market rates for a Demand Generation Manager with 5+ years of experience in the Philippines)
Benefits:
- Competitive salary and performance-based incentives
- Remote work flexibility
- Opportunity to work with a leading AI-driven recruitment solutions provider
- Collaborative and dynamic work environment
Working Hours: Full-time (US/CST Hours)
ASSUMPTION: The salary range provided is an estimate based on market data for Demand Generation Manager roles in the Philippines. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: RChilli operates in the AI-powered recruitment solutions industry, helping companies streamline their hiring processes with accurate data extraction and seamless integration.
Company Size: RChilli is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: RChilli was founded in 2010 and has since grown to become a leading provider of AI-powered recruitment solutions.
Company Description:
- RChilli is committed to revolutionizing recruitment technology with its AI-powered solutions
- The company helps organizations streamline their hiring process by automating candidate screening, data migration, and profile updates
- RChilli's solutions enable faster, more accurate hiring and build inclusive teams focused on the right skills
Company Specialties:
- Resume parsing and matching
- Talent acquisition and job matching
- AI-powered tools for campaign optimization
- Semantic search & match
- Candidate experience improvement
Company Website: https://www.rchilli.com/
ASSUMPTION: RChilli's focus on AI-powered recruitment solutions and commitment to improving the hiring process make it an attractive employer for candidates interested in innovative technology and HR solutions.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals looking to advance their careers in demand generation and account-based marketing.
Reporting Structure: The Demand Generation Manager will report directly to the VP of Marketing and work closely with various teams, including sales, SDRs, and content.
Work Arrangement: This role offers remote work flexibility with US/CST Hours, allowing for a good work-life balance.
Growth Opportunities:
- Expanding RChilli's presence in the ERP market and driving revenue growth
- Gaining experience in AI-powered tools and marketing automation
- Developing leadership skills by collaborating with and managing cross-functional teams
ASSUMPTION: This role offers significant growth opportunities for candidates looking to expand their skills in demand generation, account-based marketing, and AI-powered tools.
🌍 Location & Work Environment
Office Type: RChilli has offices in San Ramon, CA, and Mohali, Punjab, India, but this role is remote with US/CST Hours.
Office Location(s): Cebu City, Cebu, Philippines (Remote)
Geographic Context:
- Cebu City is the capital of Cebu province and is known for its beaches, historical sites, and vibrant culture
- The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 91°F (25°C to 33°C) throughout the year
- The local time zone is Asia/Manila (UTC+8)
Work Schedule: Full-time (US/CST Hours)
ASSUMPTION: Working remotely from Cebu City offers candidates the opportunity to enjoy a tropical climate and rich cultural experiences while collaborating with a global team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Strategic thinking and demand generation expertise
- Campaign management skills and experience with HubSpot and other marketing tools
- Analytical skills and data-driven decision-making
- Cross-functional collaboration and communication skills
Application Tips:
- Highlight your experience in demand generation and account-based marketing, with a focus on ERP or similar enterprise markets
- Demonstrate your proficiency in HubSpot, Google Analytics, and LinkedIn Ads
- Showcase your ability to analyze campaign performance metrics and provide data-driven recommendations
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Demand Generation, Campaign Management, Account-Based Marketing, Lead Nurturing, Performance Analytics, HubSpot, Google Analytics, LinkedIn Ads, ERP Systems, Project Management, Analytical Skills, Communication Skills, Content Marketing, Sales Alignment
ASSUMPTION: RChilli's application process is designed to assess candidates' strategic thinking, campaign management skills, and ability to collaborate with cross-functional teams.
🛠️ Tools & Technologies
- HubSpot
- Reply.io
- Google Analytics
- LinkedIn Ads
- ERP Systems (Oracle HCM, SAP SuccessFactors)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used for campaign management, analytics, and reporting.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Continuous learning
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to feedback
- Results-focused and proactive
Self-Assessment Questions:
- Do you thrive in a dynamic, data-driven environment?
- Are you comfortable collaborating with cross-functional teams and managing multiple campaigns?
- Do you have a proven track record of driving demand generation results in a B2B SaaS or HR Tech environment?
ASSUMPTION: RChilli values candidates who are data-driven, collaborative, and results-focused, with a strong commitment to continuous learning and innovation.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities effectively
- Adapting to a remote work environment and collaborating with a global team
- Staying up-to-date with industry trends and best practices in demand generation and account-based marketing
- Balancing the strategic and tactical aspects of the role
ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on demand generation and account-based marketing strategies
- RChilli's focus on AI-powered recruitment solutions sets it apart from other companies in the HR Tech industry
- This role offers significant growth opportunities for experienced marketing professionals looking to advance their careers in demand generation and account-based marketing
ASSUMPTION: Candidates should consider the unique aspects of this role and RChilli's focus on AI-powered recruitment solutions when comparing it to other marketing roles in the industry.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive awareness and lead generation for RChilli's AI-powered recruitment solutions
- Implementing an ABM strategy to engage key decision-makers at target companies using Oracle HCM and SAP SuccessFactors
- Designing and executing lead nurturing workflows to move prospects through the funnel and improve conversion rates
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Demand Generation Manager role at RChilli.
❓ Key Questions to Ask During Interview
- How does RChilli support the growth and development of its Demand Generation Manager?
- Can you describe the typical workflow and collaboration between the Demand Generation team and other departments, such as sales and content?
- How does RChilli measure the success of its demand generation campaigns, and what are the key performance indicators (KPIs) used to track progress?
- What are the most significant challenges facing the Demand Generation team in the next 12-24 months, and how can this role contribute to addressing them?
- How does RChilli foster a collaborative and innovative work environment, and what opportunities are there for cross-functional collaboration and learning?
ASSUMPTION: These interview questions help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in demand generation, account-based marketing, and campaign management
- Prepare for the interview by researching RChilli's AI-powered recruitment solutions and understanding the unique aspects of this role
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
