Demand Generation Manager

📌 Core Information

🔹 Job Title: Demand Generation Manager

🔹 Company: Eko

🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing end-to-end digital campaigns and conversion funnels
• Collaborating with creative teams to manage budgets and drive performance
• Building and managing campaigns with a hands-on approach, ensuring alignment with business objectives
• Launching, monitoring, and optimizing campaign performance for maximum ROI
• Planning and building different sales funnels

ASSUMPTION: This role requires a strategic and hands-on approach, with a focus on driving lead generation and revenue growth through digital campaigns.

📋 Key Responsibilities

✅ Plan, execute, and optimize end-to-end digital campaigns and conversion funnels

✅ Collaborate with creative teams to manage budgets and drive performance

✅ Build and manage campaigns with a hands-on approach, ensuring alignment with business objectives

✅ Launch, monitor, and optimize campaign performance for maximum ROI

✅ Plan and build different sales funnels

ASSUMPTION: The responsibilities listed above are based on the provided job description. Additional tasks may be required based on the company's needs and the candidate's skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2 years of experience in B2B SaaS and hands-on experience with running paid campaigns on platforms like Meta, LinkedIn, and Google Ads

Required Skills:

• Proven experience with improving business processes with AI tools
• Strong analytical skills
• Ability to think strategically while executing campaigns
• Knowledge and hands-on experience with marketing and sales automation tools such as Hubspot
• Excellent written and verbal communication skills in English

Preferred Skills:

• Experience with funnel optimization
• Knowledge of the e-commerce industry

ASSUMPTION: The required skills listed above are based on the provided job description. Additional skills may be required based on the company's needs and the candidate's skills.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between 150,000 - 200,000 ILS (Israel New Shekel) per year, based on industry standards for a Demand Generation Manager with 2-5 years of experience in the Tel Aviv area.

Benefits:

• Stock option plan
• Hybrid model
• Dog friendly
• Fitness training

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (on-site and remote)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Eko is a financial services company specializing in retail distribution of financial services, financial transactions over mobile, prepaid cash management, digital cashpoints, money remittance, MSME lending, and acting as a cash transaction enabler.

Company Size: Eko has 51-200 employees, making it a mid-sized company where applicants can expect a more personal work environment with opportunities for growth and impact.

Founded: Eko was founded in 2007 and has since grown to become a leader in its industry, empowering a generation of ambitious entrepreneurs to improve financial health and access the global economy.

Company Description:

• Eko is a privately-held company with headquarters in New Delhi, India, and additional offices in Gurgaon, India, and Tel Aviv, Israel
• The company aims to empower a generation of ambitious entrepreneurs by improving financial health and providing access to the global economy
• Eko offers a range of financial services, including retail distribution, mobile transactions, cash management, digital cashpoints, money remittance, MSME lending, and cash transaction enablement

Company Specialties:

• Retail distribution of financial services/products
• Financial transactions over mobile
• Prepaid cash management
• Digital cashpoints
• Money remittance
• MSME lending
• Largest cash-to-digital network and cash transaction enabler

Company Website: http://www.eko.in

ASSUMPTION: The company context provided is based on the information available from the LinkedIn company page. Additional details may be available on the company's official website or through further research.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in B2B SaaS and hands-on experience with running paid campaigns on platforms like Meta, LinkedIn, and Google Ads.

Reporting Structure: The Demand Generation Manager will report directly to the Head of Marketing or a similar role and will collaborate with various teams, including creative, content, and sales teams.

Work Arrangement: This role offers a hybrid work arrangement, with employees working on-site and remotely for a portion of the workweek.

Growth Opportunities:

• As a mid-sized company, Eko offers opportunities for growth and advancement within the organization
• The Demand Generation Manager role is a critical position that can significantly impact the company's growth and success, providing ample opportunities for professional development and career progression
• Eko's focus on empowering entrepreneurs and improving financial health creates a dynamic and innovative work environment that encourages continuous learning and growth

ASSUMPTION: The role analysis provided is based on the information available from the job description and the company's LinkedIn page. Additional details may be available through further research or by contacting the company directly.

🌍 Location & Work Environment

Office Type: Eko's Tel Aviv office is a hybrid work environment, offering both on-site and remote work options.

Office Location(s): 547 Mandakini Enclave, Alaknanda, New Delhi, Delhi 110019, IN and 3rd Floor, Phase - II, Plot # 34,, Sector # 44, Institutional Area, Gurgaon, Haryana 122003, IN

Geographic Context:

• Tel Aviv is the second-most populous city in Israel, with a diverse and vibrant culture
• The city is known for its beaches, nightlife, and historic sites, offering a high quality of life for residents
• Tel Aviv is a major hub for technology and innovation, with a thriving startup ecosystem

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (on-site and remote)

ASSUMPTION: The location and work environment provided are based on the information available from the job description and the company's LinkedIn page. Additional details may be available through further research or by contacting the company directly.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the marketing team
• Final interview with the Head of Marketing or a similar role

Key Assessment Areas:

• Campaign planning and strategy
• Campaign execution and optimization
• Funnel optimization
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience with B2B SaaS and paid campaign management
• Demonstrate strong analytical skills and strategic thinking in your resume and cover letter
• Showcase your ability to work effectively with cross-functional teams and stakeholders
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a dynamic environment

ATS Keywords: B2B SaaS, Paid Campaigns, Meta, LinkedIn, Google Ads, AI Tools, Analytical Skills, Strategic Thinking, Marketing Automation, Sales Automation, Hubspot, Communication Skills, Collaboration

ASSUMPTION: The interview and application insights provided are based on industry standards and best practices for the role of Demand Generation Manager. The specific interview process and assessment areas may vary depending on the company's needs and the candidate's qualifications.

🛠️ Tools & Technologies

• Marketing and sales automation tools (e.g., Hubspot)
• Paid advertising platforms (e.g., Meta, LinkedIn, Google Ads)
• AI tools for improving business processes
• Campaign management and analytics tools (e.g., Google Analytics, Facebook Ads Manager)

ASSUMPTION: The tools and technologies listed above are based on the required and preferred skills mentioned in the job description. Additional tools may be required based on the company's specific needs and the candidate's skills.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Innovation
• Collaboration

Work Style:

• Dynamic and fast-paced
• Creative and innovative
• Collaborative and cross-functional

Self-Assessment Questions:

• Do you thrive in dynamic, "figure-it-out-as-we-go" environments?
• Are you comfortable working with international teams and stakeholders at all levels of the organization?
• Do you possess excellent written and verbal communication skills in English?

ASSUMPTION: The cultural fit considerations provided are based on the information available from the job description and the company's LinkedIn page. Additional details may be available through further research or by contacting the company directly.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and quick decision-making
• Collaborating with international teams and stakeholders may present communication and cultural challenges
• The role may require working with tight deadlines and managing multiple projects simultaneously
• The company's focus on empowering entrepreneurs and improving financial health may present unique challenges and opportunities

ASSUMPTION: The potential challenges listed above are based on the information available from the job description and the company's LinkedIn page. Additional challenges may be present based on the company's specific needs and the candidate's qualifications.

📈 Similar Roles Comparison

• Demand Generation Manager vs. Marketing Manager: The Demand Generation Manager role focuses more on driving lead generation and revenue growth through digital campaigns, while the Marketing Manager role may have a broader scope, including brand management, market research, and product marketing
• Industry-specific context: Eko operates in the financial services industry, which may present unique challenges and opportunities compared to other industries
• Career path comparison: The Demand Generation Manager role can serve as a stepping stone to more senior marketing roles, such as Marketing Director or VP of Marketing, or to specialized roles within the marketing function, such as Growth Marketing Manager or Performance Marketing Manager

ASSUMPTION: The role comparison provided is based on industry standards and best practices for the role of Demand Generation Manager. The specific comparison may vary depending on the company's needs and the candidate's qualifications.

📝 Sample Projects

• Developing and executing a paid advertising campaign on Meta, LinkedIn, and Google Ads to drive lead generation and revenue growth
• Optimizing the conversion funnel for a specific product or service offering to improve performance and ROI
• Collaborating with the creative team to develop engaging and effective campaign content that resonates with the target audience

ASSUMPTION: The sample projects listed above are based on the key responsibilities and required skills mentioned in the job description. Additional projects may be required based on the company's specific needs and the candidate's skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does the company foster a culture of innovation and continuous learning?

ASSUMPTION: The key questions to ask during the interview are based on industry standards and best practices for the role of Demand Generation Manager. The specific questions may vary depending on the company's needs and the candidate's qualifications.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience with B2B SaaS and paid campaign management
• Prepare for the interview by researching the company, its industry, and the specific challenges and opportunities presented by the role
• Follow up with the company one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.