📌 Core Information
🔹 Job Title: Demand Generation Manager
🔹 Company: Lumos
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (Pacific Time +/-4 hours)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel demand generation campaigns to drive high-intent leads and qualified pipeline.
- Collaborating closely with sales to align on lead quality, opportunity progression, and closed-won attribution.
- Optimizing campaign performance through data analysis and A/B testing to improve funnel efficiency and ROI.
- Building and scaling ABM and nurture motions to deliver personalized engagement and drive pipeline.
ASSUMPTION: This role requires a strong understanding of B2B marketing, data analysis, and sales alignment to succeed.
📋 Key Responsibilities
✅ Own a pipeline-centric campaign strategy - Design, launch, and optimize multi-channel demand generation campaigns that drive high-intent leads and convert into qualified pipeline—aligned with sales goals, ICPs, and buying stages.
✅ Collaborate closely with Sales to align on generated leads and opps - Build a feedback loop to gain feedback on lead quality, track marketing sourced opportunity progression, and closed won attribution to determine which campaigns are actually performing.
✅ Optimize Campaign Performance Through Data & Insights - Track performance metrics such as MQL-to-SQL conversion rate, cost per opportunity, and pipeline contribution. Run A/B tests and continuously refine campaigns to improve funnel efficiency and ROI.
✅ Build and scale ABM and Nurture Motions - Align marketing and sales around key accounts to deliver personalized engagement and drive pipeline.
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work cross-functionally with sales teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Proven track record of building and scaling early-stage B2B brands (2-5 years).
Required Skills:
- Expertise in demand generation, campaign strategy, and data analysis.
- Strong analytical skills and proficiency in marketing automation tools.
- Excellent communication and collaboration skills.
- Proven ability to work cross-functionally with sales teams.
Preferred Skills:
- Experience with ABM and nurture motions.
- Familiarity with the cybersecurity and IT industries.
- Strong storytelling skills and ability to build community around brands.
ASSUMPTION: Candidates with experience in early-stage startups and a strong understanding of B2B marketing will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for mid-level marketing roles in the US)
Benefits:
- Remote work culture
- Medical, Vision, & Dental coverage
- Company and team bonding trips
- Optimal WFH setup
- Unlimited PTO with minimum time off
- Up to 16 weeks for expecting parents
- Wellness stipend
- 401k matching plan
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the US. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically Identity Governance, SaaS Management, and Privileged Access Management)
Company Size: 51-200 employees (growing rapidly)
Founded: 2020
Company Description:
- Lumos is an early-stage startup focused on providing a unified access platform to manage all access to apps and data.
- The company aims to decrease technology spending, optimize access management processes, and strengthen security posture for IT and Security teams worldwide.
- Lumos serves companies like GitHub, MongoDB, and Major League Baseball.
Company Specialties:
- Identity Governance
- SaaS Management
- Privileged Access Management
- Software Asset Management
- Identity and Access Management
Company Website: www.lumos.com
ASSUMPTION: Lumos is a fast-growing startup with a strong focus on innovation and customer success. They value employees who can think big and push those around them to do the same.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the VP of Marketing.
Work Arrangement: Remote (Pacific Time +/-4 hours)
Growth Opportunities:
- As Lumos continues to grow, there will be opportunities for the Demand Generation Manager to take on more responsibility and advance their career within the marketing department.
- This role also presents an opportunity to work closely with sales and gain valuable experience in sales enablement and alignment.
ASSUMPTION: The Demand Generation Manager will have ample opportunities to grow within the company as Lumos continues to expand its customer base and team.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): N/A
Geographic Context:
- Lumos is headquartered in Silicon Valley, California, but employees can work remotely from anywhere within the Pacific Time +/-4 hours time zone.
- The company serves customers worldwide, so the Demand Generation Manager may need to coordinate with team members and customers across different time zones.
Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate remote work
ASSUMPTION: The remote work environment at Lumos offers a high degree of flexibility and autonomy, allowing employees to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Interview with the VP of Marketing
- Case study or project presentation
- Final interview with the CEO
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and A/B testing
- Sales alignment and collaboration
- Cultural fit and alignment with Lumos values
Application Tips:
- Tailor your resume and cover letter to highlight your experience with demand generation, campaign strategy, and data analysis.
- Prepare a case study or project presentation that demonstrates your ability to develop and execute successful marketing campaigns.
- Research Lumos and the cybersecurity industry to show your enthusiasm for the role and company.
ATS Keywords: Demand Generation, Campaign Strategy, Data Analysis, Lead Generation, Sales Alignment, ABM, Nurture Motions, Performance Metrics, A/B Testing, B2B Marketing, Brand Building
ASSUMPTION: The interview process at Lumos is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit with the company's values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Demand Generation Manager will be expected to have proficiency in marketing automation tools and data analysis tools to optimize campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Alchemy: We believe in turning lead into gold.
- Curiosity: We ask questions and seek to understand.
- Grit: We don't give up easily.
- Inclusion: We value diverse perspectives.
- Transparency: We communicate openly and honestly.
Work Style:
- Lumos values employees who are self-starters, proactive, and able to work independently.
- The company encourages a culture of collaboration and teamwork, with regular check-ins and team-building activities.
- Lumos offers a flexible work environment with unlimited PTO and wellness stipends to support work-life balance.
Self-Assessment Questions:
- Do you have a proven track record of building and scaling early-stage B2B brands?
- Are you comfortable working remotely and collaborating with team members across different time zones?
- Do you align with Lumos' values and work style?
ASSUMPTION: Candidates who are self-motivated, curious, and aligned with Lumos' values will be most successful in this role.
⚠️ Potential Challenges
- Working remotely may present challenges in terms of communication and collaboration with team members and customers.
- The fast-paced nature of the startup environment may require the Demand Generation Manager to adapt quickly to changing priorities and workloads.
- As Lumos continues to grow, the Demand Generation Manager may need to manage a larger team and take on more responsibilities.
- The cybersecurity industry is complex and ever-evolving, requiring the Demand Generation Manager to stay up-to-date with the latest trends and best practices.
ASSUMPTION: The Demand Generation Manager will need to be proactive, adaptable, and able to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position at Lumos offers a unique opportunity to work at a fast-growing startup in the cybersecurity industry.
- This role requires a strong understanding of B2B marketing, data analysis, and sales alignment, making it similar to other mid-level marketing roles in the tech industry.
- As Lumos continues to grow, the Demand Generation Manager may have opportunities to advance their career within the marketing department or explore other roles within the company.
ASSUMPTION: This role offers a unique blend of marketing, data analysis, and sales alignment responsibilities, making it an attractive opportunity for candidates with a strong background in B2B marketing.
📝 Sample Projects
- Developing and executing a multi-channel demand generation campaign to drive high-intent leads for a new product launch.
- Analyzing campaign performance data to optimize funnel efficiency and ROI, resulting in a 20% increase in MQL-to-SQL conversion rate.
- Collaborating with the sales team to align on lead quality and opportunity progression, leading to a 15% increase in closed-won attribution for marketing-sourced opportunities.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Demand Generation Manager role at Lumos.
❓ Key Questions to Ask During Interview
- How does Lumos support the professional development and growth of its employees?
- Can you describe the team structure and dynamics within the marketing department?
- How does Lumos approach company culture and work-life balance?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Lumos measure the success of its demand generation campaigns, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: These interview questions are designed to assess the company culture, team dynamics, and expectations for the Demand Generation Manager role at Lumos.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with demand generation, campaign strategy, and data analysis.
- Prepare a case study or project presentation that demonstrates your ability to develop and execute successful marketing campaigns.
- Research Lumos and the cybersecurity industry to show your enthusiasm for the role and company.
- Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
