📌 Core Information
🔹 Job Title: Demand Generation Manager
🔹 Company: Sylogist
🔹 Location: Remote - Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Canada)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing full-funnel campaigns with a focus on account-based marketing (ABM) to drive pipeline growth
- Collaborating with the sales team to align on target accounts, audience segmentation, messaging, and coordinated follow-up strategies
- Analyzing campaign results and delivering insights to guide optimization and future initiatives
- Managing the annual demand generation budget and assessing performance by channel for ROI optimization
- Promoting and following up on hosted and sponsored events as a core part of the role
ASSUMPTION: This role requires a strategic marketer with a strong focus on ABM and full-funnel campaign execution. The ideal candidate will have experience in B2B SaaS and be comfortable working in a remote, collaborative environment.
📋 Key Responsibilities
✅ Work closely with the Mission sales team to align on target accounts, audience segmentation, messaging, and coordinated follow-up strategies
✅ Develop and execute multi-channel, full-funnel campaigns, including ABM initiatives tailored to key accounts and personas
✅ Drive ABM campaign strategy leveraging platforms like 6sense to personalize outreach, improve engagement, and accelerate deal velocity
✅ Understand the Ideal Customer Profile (ICP) and craft relevant content for every stage of the buyer’s journey
✅ Analyze campaign results and deliver insights that guide optimization and future initiatives
✅ Partner with the Events team to promote and follow up on hosted and sponsored events
✅ Manage and track the annual demand generation budget, assess performance by channel, and optimize for ROI
ASSUMPTION: This role requires a data-driven approach to campaign execution and optimization. The ideal candidate will have experience with marketing analytics tools and be comfortable working with data to inform decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of B2B SaaS demand generation experience
Required Skills:
- Proven experience planning and executing account-based marketing campaigns
- Proven ability to manage marketing programs across different company sizes (SMB to Enterprise)
- Exceptionally organized with the ability to manage multiple priorities in a fast-paced environment
- Excellent written and verbal communication skills
- Strong attention to detail and data-driven approach to reporting and optimization
- A curious mindset and a passion for staying ahead of marketing technology trends
Preferred Skills:
- Experience in a B2B SaaS startup environment
- Hands-on experience with tools like Microsoft Dynamics 365 Sales, 6sense, HubSpot, ZoomInfo, and more
- Familiarity with the Microsoft business applications ecosystem
- A community-focused mindset with an interest in giving back and exploring new ways to serve the public and nonprofit sectors
ASSUMPTION: The ideal candidate will have a strong background in B2B SaaS demand generation and experience with ABM campaigns. Familiarity with the Microsoft business applications ecosystem and a community-focused mindset would be beneficial but not required.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 120,000 per year (Based on industry standards for a 5-10 year experienced Demand Generation Manager in Canada)
Benefits:
- Health benefits covering medical, dental, and vision
- Wealth benefits including RRSP matching and employee stock purchase plan
- Wellness benefits such as employee assistance program, fitness reimbursement, and mental health resources
Working Hours: Full-time (40 hours per week) with a flexible work schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards for a 5-10 year experienced Demand Generation Manager in Canada. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on providing purpose-built ERP and CRM solutions for non-profit and public sector entities
Company Size: 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact
Founded: 1993, with over 30 years of experience serving nonprofits, government entities, and K-12 education organizations
Company Description:
- Sylogist specializes in providing purpose-built ERP and CRM solutions catering to the unique needs of over 2000 non-profit and public sector entities
- The company offers solutions built on Microsoft Dynamics 365 and the Power Platform to modernize finance, fundraising, and administration, improve operational efficiency, and empower the good done by its customers
- Sylogist is a publicly traded SaaS company with a remote-first culture and a focus on work-life balance
Company Specialties:
- Accounting Software
- CRM Software
- Nonprofit software
- Government software
- NPO software
- Fund Accounting
- Microsoft Partner
- Fundraising Software
- Online Fundraising
Company Website: www.sylogist.com
ASSUMPTION: Sylogist is a well-established company with a strong focus on serving the non-profit and public sector industries. Applicants can expect a company culture that values purpose-driven work and a commitment to making a meaningful impact.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: The Demand Generation Manager reports directly to the Senior Director of Marketing and works closely with the Mission sales team and other marketing stakeholders
Work Arrangement: Remote (Canada) with a flexible work schedule, allowing for a healthy work-life balance
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on high-impact projects and make a significant contribution to the company's growth
- possibility to explore new ways to serve the public and nonprofit sectors and make a meaningful impact
ASSUMPTION: This role offers a unique opportunity to work in a purpose-driven industry and make a meaningful impact on the company's growth and success. Applicants can expect a challenging and rewarding role with opportunities for growth and advancement.
🌍 Location & Work Environment
Office Type: Remote-first, with no physical office location required
Office Location(s): Sylogist has offices in Calgary, Alberta; Littleton, Colorado; Duluth, Georgia; Washington, District of Columbia; Shawnee, Oklahoma; Edmonton, Alberta; Newmarket, Ontario; and Oxford, United Kingdom. However, this role can be performed remotely from anywhere in Canada.
Geographic Context:
- Canada is a large country with diverse landscapes, cultures, and time zones. Applicants can expect to work with team members and customers across the country and potentially internationally
- The cost of living and work-life balance can vary significantly depending on the region within Canada. Applicants should research the specific location they are interested in to better understand the local context
- Canada offers universal healthcare, a strong social safety net, and a high quality of life, making it an attractive place to live and work
Work Schedule: Full-time (40 hours per week) with a flexible work schedule, allowing for a healthy work-life balance
ASSUMPTION: The remote-first work environment at Sylogist offers applicants the flexibility to work from anywhere in Canada, with the opportunity to collaborate with team members and customers across the country and potentially internationally.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screen with the hiring manager or HR representative
- Technical assessment or case study presentation
- Final interview with key stakeholders, including the Senior Director of Marketing
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and ABM campaign planning
- Data-driven approach to campaign optimization and ROI analysis
- Communication and collaboration skills, both written and verbal
- Cultural fit and alignment with Sylogist's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with ABM campaigns and full-funnel marketing strategies
- Showcase your data-driven approach to campaign optimization and ROI analysis
- Demonstrate your understanding of Sylogist's mission and values, and how your personal values align with the company's
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role and ask any remaining questions
ATS Keywords: Demand Generation, ABM, B2B SaaS, Full-Funnel Marketing, Campaign Strategy, Data Analysis, Event Marketing, Budget Management, Communication, Organization, Marketing Technology
ASSUMPTION: The application process at Sylogist is designed to assess the candidate's strategic thinking, data-driven approach, communication skills, and cultural fit. Applicants can expect a thorough and comprehensive interview process.
🛠️ Tools & Technologies
- Microsoft Dynamics 365 Sales
- 6sense
- HubSpot
- ZoomInfo
- Other marketing automation and analytics tools
ASSUMPTION: The ideal candidate will have experience with the tools listed above and be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Purpose-driven: Sylogist is committed to empowering the good done by its customers and making a meaningful impact in the non-profit and public sector industries
- Collaborative: Sylogist fosters a collaborative work environment where team members support and learn from one another
- Inclusive: Sylogist values diversity and inclusion, and strives to create an inclusive work environment where all team members feel valued and respected
Work Style:
- Remote-first: Sylogist offers a remote-first work environment with the flexibility to work from anywhere in Canada
- Flexible: Sylogist offers a flexible work schedule and encourages work-life balance
- Data-driven: Sylogist values a data-driven approach to decision-making and campaign optimization
Self-Assessment Questions:
- Do you share Sylogist's commitment to empowering the good done by its customers and making a meaningful impact in the non-profit and public sector industries?
- Are you comfortable working in a remote, collaborative environment and managing multiple priorities in a fast-paced setting?
- Do you have a data-driven approach to campaign optimization and ROI analysis, and are you comfortable using data to inform decision-making?
ASSUMPTION: Applicants should carefully consider their alignment with Sylogist's values and work style, as cultural fit is an important factor in the hiring process.
⚠️ Potential Challenges
- Working remotely can present unique challenges, such as maintaining work-life balance and staying connected with team members and customers
- The fast-paced nature of the role may require applicants to manage multiple priorities and adapt to changing circumstances
- The data-driven approach to campaign optimization and ROI analysis may require applicants to work with large datasets and complex analytics tools
- The remote-first work environment may require applicants to be comfortable working independently and managing their own time effectively
ASSUMPTION: Applicants should carefully consider the potential challenges of this role and ensure they have the skills and experience necessary to succeed in a remote, fast-paced, data-driven environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the non-profit and public sector industries and Sylogist's commitment to empowering the good done by its customers
- Compared to other Demand Generation Manager roles, this position may require a deeper understanding of the unique needs and challenges faced by non-profit and public sector entities
- Career paths in this role may include advancement within the marketing department or transitioning to other roles within Sylogist, such as Sales or Product Management
ASSUMPTION: Applicants should carefully consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing an ABM campaign targeting key accounts in the non-profit sector, resulting in a significant increase in pipeline growth and closed-won opportunities
- Analyzing campaign results and optimizing future initiatives based on data-driven insights, leading to improved ROI and increased efficiency
- Collaborating with the Events team to promote and follow up on hosted and sponsored events, resulting in increased attendance and engagement
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have driven measurable results in previous roles.
❓ Key Questions to Ask During Interview
- How does Sylogist support the professional development and growth of its Demand Generation Manager?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Sylogist measure the success of its Demand Generation Manager, and what are the key performance indicators (KPIs) for this role?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
- How does Sylogist foster a collaborative and inclusive work environment, and what initiatives are in place to support diversity and inclusion?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on ABM campaigns and full-funnel marketing strategies
- Prepare for your interview by researching Sylogist's mission and values and how your personal values align with the company's
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role and ask any remaining questions
- If selected for the role, be prepared to provide proper employment documentation showing immediate eligibility to work in Canada
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
