🔹 Job Title: Demand Generation Manager
🔹 Company: Saas Labs US Inc.
🔹 Location: Noida, Uttar Pradesh, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset and strong executional skills to drive qualified pipeline and revenue growth through sales channels. Success in this role will depend on the candidate's ability to work effectively with sales and marketing teams.
✅ Execute and drive integrated demand generation campaigns across multiple channels, including but not limited to, Pay Per Lead programs, content download programs, webinars, LinkedIn advertising, display ads, ABM platforms, influencer partnerships, and virtual events
✅ Drive demand generation initiatives that amplify sales and marketing impact from in person tradeshows and hosted events
✅ Own MQL and pipeline opportunity targets for both new business and customer expansion
✅ Optimize conversion metrics across the funnel (MQL-SQL, SQL-Opportunity, Opportunity-Close)
✅ Develop and manage pay per lead programs and influencer marketing initiatives
✅ Partner with sales leadership to align campaign strategy with revenue targets
✅ Collaborate with marketing teams to ensure consistent messaging and positioning
✅ Work with data/analytics teams to measure and optimize campaign performance
✅ Regular reporting and insights presentation to key stakeholders
ASSUMPTION: The candidate should be comfortable working in a dynamic, fast-paced environment and have experience managing multiple projects and stakeholders.
Education: Bachelor's degree in Marketing, Communications, or Business
Experience: 5+ years of B2B SaaS demand generation experience, with proven track record in Sales Led Growth
Required Skills:
Preferred Skills:
ASSUMPTION: While the role requires a specific set of skills, the company may consider candidates with a strong background in related fields who can demonstrate transferable skills.
Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for a 5-10 year experienced Demand Generation Manager in the B2B SaaS sector in India)
Benefits:
Working Hours: Full-time position with standard business hours (Monday - Friday, 9:00 AM - 6:00 PM IST)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are common for companies of this size in the tech industry but may vary based on the company's specific benefits package.
Industry: Software Development, specifically B2B SaaS communication tools
Company Size: 201-500 employees (Mid-size company, offering opportunities for growth and collaboration)
Founded: 2016 (Relatively young company with a fast-paced, innovative culture)
Company Description:
Company Specialties:
Company Website: http://saaslabs.co
ASSUMPTION: Saas Labs is a fast-growing tech company with a strong focus on innovation and customer success. The company's young age and rapid growth present opportunities for career advancement and professional development.
Career Level: Mid-level to senior, depending on the candidate's experience and qualifications
Reporting Structure: This role reports directly to the VP of Marketing and works closely with sales and marketing teams
Work Arrangement: On-site, with flexible work hours and remote work options available
Growth Opportunities:
ASSUMPTION: The candidate should be comfortable working in a dynamic, fast-paced environment and have experience managing multiple projects and stakeholders.
Office Type: Modern, collaborative workspace with a focus on employee comfort and productivity
Office Location(s): Noida, Uttar Pradesh, India (Headquarters) and Palo Alto, California, USA (Global Headquarters)
Geographic Context:
Work Schedule: Standard business hours with flexible work arrangements available
ASSUMPTION: The candidate should be comfortable working in a multicultural, collaborative environment and have experience working with remote teams.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Demand Generation, Campaign Strategy, Sales Led Growth, B2B Marketing, CRM, Marketing Automation, ABM, Analytics, Cross Functional Collaboration, Pipeline Management, Event Marketing, Social Ads, Influencer Marketing, Data Analysis, Conversion Optimization, Reporting
ASSUMPTION: The interview process may vary depending on the company's specific needs and the candidate's qualifications. The candidate should be prepared to provide specific examples of their experience and demonstrate their understanding of the role and the company.
ASSUMPTION: The candidate should have experience with the listed tools and be comfortable learning new platforms as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The candidate should be comfortable working in a fast-paced, collaborative environment and have experience working with cross-functional teams.
ASSUMPTION: The candidate should be comfortable working in a challenging, fast-paced environment and have experience managing multiple projects and stakeholders.
ASSUMPTION: The candidate should have experience in demand generation and be comfortable working at the intersection of marketing and sales.
ASSUMPTION: The candidate should have experience with the listed projects or similar initiatives and be able to provide specific examples of their achievements.
ASSUMPTION: The candidate should prepare thoughtful questions that demonstrate their interest in the role and the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.