Search Engine Optimization (SEO) Specialist

📌 Core Information

🔹 Job Title: Search Engine Optimization (SEO) Specialist

🔹 Company: Azeus Convene

🔹 Location: Noida, Uttar Pradesh, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Optimizing website visibility and ranking on search engines
• Driving relevant traffic and leads through strategic SEO initiatives
• Collaborating with cross-functional teams for integrated marketing efforts
• Staying updated with industry trends and algorithm changes

ASSUMPTION: This role requires a balance of technical SEO skills and marketing acumen to drive organic growth and improve the website's performance.

📋 Key Responsibilities

✅ Conduct keyword and competitor research to identify gaps and opportunities

✅ Implement on-page and off-page optimization strategies to improve search visibility

✅ Monitor and analyze technical SEO factors affecting search performance

✅ Track and report on KPIs and targets to derive recommendations for improvement

✅ Perform SEO audits to identify and address potential technical issues

✅ Collaborate with marketing, content, design, and development teams to integrate SEO strategies

✅ Develop new methods, reports, and tools to enhance SEO team efficiency

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven analysis to achieve SEO goals.

🎯 Required Qualifications

Education: Bachelor's degree in IT, Engineering, Marketing, or equivalent

Experience: 3-5+ years of experience in SEO, preferably with B2B clients or SaaS websites

Required Skills:

• Proficient in marketing automation tools
• Strong analytical skills for data-driven decision-making
• Excellent writing and verbal communication skills
• Proficient in Google Analytics, Ahrefs/SEMrush, Google Search Console, Screaming Frog, Microsoft Clarity, Google Tag Manager, DataStudio, and Excel
• Working knowledge of HTML, JavaScript, and CSS is a plus

Preferred Skills:

• Experience with board management software or SaaS products
• Fluency in multiple languages

ASSUMPTION: Candidates with a strong foundation in SEO best practices and a proven track record in driving organic growth will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 800,000 - 1,200,000 per annum (Estimated based on industry standards for 5-10 years of experience in Noida)

Benefits:

• Medical benefits
• Hybrid work mode

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is estimated based on market trends for SEO specialists with 5-10 years of experience in the Noida area.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (Board Management Software)

Company Size: 201-500 employees (Medium-sized, offering opportunities for growth and collaboration)

Founded: 1990 (Over 30 years of experience in the IT industry)

Company Description:

• Convene is a leading board portal solution used by boards of directors worldwide
• Offers a secure and efficient board meeting software for senior-level executives and company secretaries
• Provides 24/7 support and training sessions for clients

Company Specialties:

• Board Management Software
• Board Meeting Software
• Paperless Meeting
• Virtual AGM
• Corporate Secretaries
• Corporate Governance

Company Website: azeusconvene.com

ASSUMPTION: Azeus Convene is a well-established company with a strong focus on security, accountability, and user experience in its board management software.

📊 Role Analysis

Career Level: Mid-level to Senior (Based on experience requirements)

Reporting Structure: This role reports directly to the Product Owner and collaborates with various cross-functional teams

Work Arrangement: Hybrid (A combination of on-site and remote work)

Growth Opportunities:

• Potential career progression within the marketing department or related fields
• Chance to work on international projects and collaborate with global teams
• Opportunity to learn and implement cutting-edge SEO strategies

ASSUMPTION: This role offers growth opportunities through collaboration, learning, and successful performance in driving organic growth.

🌍 Location & Work Environment

Office Type: Hybrid (A combination of on-site and remote work)

Office Location(s): Noida, Uttar Pradesh, India

Geographic Context:

• Noida is a bustling city in the National Capital Region of India
• Offers a mix of urban and suburban living with easy access to Delhi
• Home to numerous multinational corporations and tech companies

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, catering to different work preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical SEO assessment
• Final round interview with the hiring manager

Key Assessment Areas:

• SEO knowledge and skills
• Analytical and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for technical SEO questions and case studies
• Research Azeus Convene's products and industry to show your interest and preparation

ATS Keywords: SEO, keyword research, competitor analysis, on-page optimization, off-page optimization, technical SEO, performance monitoring, reporting, SEO audits, collaboration, data analysis, Google Analytics, Ahrefs, SEMrush, HTML, JavaScript

ASSUMPTION: The interview process will focus on assessing the candidate's SEO skills, analytical thinking, and cultural fit for the role and company.

🛠️ Tools & Technologies

• Google Analytics
• Ahrefs/SEMrush
• Google Search Console
• Screaming Frog
• Microsoft Clarity
• Google Tag Manager
• DataStudio
• Excel
• HTML, JavaScript, and CSS

ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their expertise during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Accountability and integrity

Work Style:

• Data-driven decision-making
• Proactive and results-oriented
• Strong communication and collaboration skills
• Adaptability and continuous learning

Self-Assessment Questions:

• How do you ensure that your SEO strategies align with the company's customer-centric approach?
• Can you provide an example of a time when you had to adapt your SEO approach due to algorithm changes or other factors?
• How do you prioritize and manage multiple SEO projects and deadlines effectively?

ASSUMPTION: Candidates who demonstrate a strong fit with Azeus Convene's values and work style will be more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• Keeping up with frequent algorithm changes and industry trends
• Collaborating effectively with cross-functional teams to integrate SEO strategies
• Managing multiple projects and priorities while maintaining a high level of quality
• Working in a hybrid environment, balancing on-site collaboration and remote work

ASSUMPTION: These challenges can be overcome through strong communication, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other SEO Specialist roles, this position places a stronger emphasis on collaboration with cross-functional teams and integration with marketing strategies
• In the board management software industry, SEO plays a crucial role in driving organic traffic and leads, making this role particularly important for the company's growth
• Career progression opportunities may include roles such as Senior SEO Specialist, SEO Manager, or related marketing positions

ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help candidates tailor their application and prepare for the interview process.

📝 Sample Projects

• Conducting a comprehensive SEO audit of Azeus Convene's website and implementing recommended changes to improve search visibility
• Developing and executing a keyword research strategy to identify high-value, low-competition keywords for the company's board management software
• Collaborating with the content team to create SEO-optimized blog posts and other marketing materials to drive organic traffic and engagement

ASSUMPTION: These sample projects illustrate the types of tasks and initiatives that the SEO Specialist may be responsible for in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current SEO strategy for Azeus Convene's website, and how this role fits into that strategy?
• How does the company support the professional development and growth of its SEO team members?
• Can you provide an example of a successful SEO campaign that the company has implemented, and what made it successful?
• How does the company measure the success of its SEO efforts, and what KPIs are most important for this role?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and company, and can provide valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant SEO experience and skills
• Write a cover letter explaining your interest in the role and company, and how your background and skills make you a strong fit
• Prepare for technical SEO questions and case studies by brushing up on your knowledge and practicing your problem-solving skills
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.