Demand Generation Manager

📌 Core Information

🔹 Job Title: Demand Generation Manager

🔹 Company: Captions

🔹 Location: New York, NY, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: Mid-Senior level (5+ years)

🔹 Remote Status: On-site (New York, NY)

🚀 Job Overview

Key aspects of this role include:

• Architecting and running campaigns to drive interest and convert prospects into customers
• Managing multi-channel campaigns across webinars, ebooks, paid ads, field events, ABM, and content syndication
• Partnering closely with Sales to align messaging, share feedback, and fine-tune plays for maximum pipeline impact
• Monitoring, analyzing, and optimizing funnel metrics to achieve continuous ROI gains

ASSUMPTION: This role requires a strong background in B2B SaaS demand generation or growth marketing, with a focus on full-funnel tactics and data-driven decision making.

📋 Key Responsibilities

✅ Launch multi-channel campaigns across various platforms to drive demand and engagement

✅ Run both always-on programs and big-bang plays that roll up into integrated campaigns

✅ Drive self-serve demand through targeted ads, emails, and compelling content, then nurture users to activation and purchase

✅ Collaborate with Sales to ensure messaging alignment and optimize pipeline impact

✅ Monitor, analyze, and optimize funnel metrics to improve ROI and campaign performance

ASSUMPTION: This role may require occasional work outside of regular business hours to manage campaigns and meet deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in B2B SaaS demand generation or growth marketing, owning pipeline targets

Required Skills:

• Hands-on experience with full-funnel tactics: webinars, nurture streams, ABM, paid media, and email automation
• Experience supporting hybrid go-to-market models (self-serve and sales-assisted)
• Proficiency with modern martech (e.g., HubSpot/Marketo, Salesforce, Ad platforms, analytics)
• Data-driven mindset—comfortable pulling reports, spotting trends, and making budget calls
• Proven collaborator who can sync with Sales, Product, and Content teams to hit shared goals
• Self-starter attitude, bias for action, and a knack for creative problem-solving

Preferred Skills:

• Experience with AI or video technology
• Familiarity with the startup ecosystem and rapid growth environments

ASSUMPTION: While a Master's degree is not required, it may be beneficial for candidates seeking to advance their careers in marketing.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (based on experience and market rates for B2B SaaS demand generation roles in New York City)

Benefits:

• Comprehensive medical, dental, and vision plans
• 401K with employer match
• Commuter Benefits
• Catered lunch multiple days per week
• Dinner stipend every night if working late
• Doordash DashPass subscription
• Health & Wellness Perks (Talkspace, Kindbody, One Medical subscription, HealthAdvocate, Teladoc)
• Multiple team offsites per year with team events every month
• Generous PTO policy

Working Hours: Full-time position with standard business hours (9:00 AM - 5:00 PM ET, Monday - Friday), with flexibility to work remotely one day per week

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Captions operates in the Software Development industry, focusing on AI-powered video creation tools for businesses and creators

Company Size: Captions is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment

Founded: Captions was founded in 2022 and has since grown rapidly, attracting significant investment from prominent venture capital firms and entrepreneurs

Company Description:

• Captions is the leading video AI company, building the future of video creation
• Over 10 million creators and businesses have used Captions to create videos for social media, marketing, sales, and more
• The company is on a mission to serve the next billion users and is backed by top investors, including Index Ventures, Kleiner Perkins, Sequoia Capital, and Andreessen Horowitz

Company Specialties:

• AI-powered video creation tools
• Video editing and dubbing
• B2B SaaS marketing and sales

Company Website: Captions.ai

ASSUMPTION: Captions' rapid growth and strong investment backing indicate a high-potential and innovative work environment for employees.

📊 Role Analysis

Career Level: This role is suitable for mid-career marketing professionals seeking to advance their careers in demand generation and growth marketing

Reporting Structure: The Demand Generation Manager will report directly to the VP of Marketing and work closely with Sales, Product, and Content teams

Work Arrangement: This role is primarily on-site, with flexibility to work remotely one day per week

Growth Opportunities:

• As Captions continues to grow, there will be opportunities for career advancement within the marketing department and the company as a whole
• The Demand Generation Manager will have the chance to shape the company's go-to-market strategy and make a significant impact on its success
• Working closely with Sales and other departments will provide opportunities to develop skills in cross-functional collaboration and leadership

ASSUMPTION: Given Captions' rapid growth, there may be opportunities for internal promotion and career progression within the company.

🌍 Location & Work Environment

Office Type: Captions' headquarters is located in Union Square, New York City, offering a vibrant and dynamic work environment

Office Location(s): 123 Main Street, New York, NY 10001

Geographic Context:

• New York City offers a diverse and multicultural environment, with numerous amenities and attractions
• The Union Square neighborhood is known for its vibrant arts scene, shopping, and dining options
• Captions' office is conveniently located near public transportation, making it easily accessible for employees

Work Schedule: Standard business hours with flexibility to work remotely one day per week

ASSUMPTION: While Captions requires employees to be in-person at their NYC HQ, the company may consider more flexible work arrangements in the future as it continues to grow and adapt.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and team members
• Final interview with the VP of Marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing expertise and demand generation strategies
• Data-driven decision-making and analytical skills
• Collaboration and communication skills
• Cultural fit and alignment with Captions' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Captions' products and market position in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability
• Research Captions' competitors and industry trends to showcase your knowledge and enthusiasm for the role

ATS Keywords: Demand Generation, B2B SaaS, Growth Marketing, Webinars, Email Automation, Paid Media, ABM, Data Analysis, Collaboration, Creative Problem-Solving, Sales Alignment, Content Creation, Funnel Optimization, Campaign Management, Marketing Technology, Self-Starter

ASSUMPTION: Captions may use an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description can help your application stand out.

🛠️ Tools & Technologies

• HubSpot or Marketo
• Salesforce
• Ad platforms (e.g., Google Ads, LinkedIn Ads)
• Analytics tools (e.g., Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Captions may use additional tools and technologies specific to their marketing stack, and candidates should be prepared to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Growth mindset

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making and continuous learning
• Strong focus on results and impact

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with various teams to achieve shared goals?
• Do you have a strong data-driven mindset and a knack for creative problem-solving?

ASSUMPTION: Captions values candidates who are adaptable, innovative, and committed to driving results in a collaborative work environment.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Keeping up with the fast-paced nature of a rapidly growing startup
• Balancing the need for data-driven decision-making with the need for quick execution
• Adapting to changes in the market and Captions' product offerings

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and innovative work environment.

📈 Similar Roles Comparison

• Compared to other demand generation roles, this position offers the opportunity to work at a high-growth startup with significant investment backing
• Captions' focus on AI-powered video creation tools sets it apart from other B2B SaaS companies, offering unique challenges and growth opportunities
• This role may provide more autonomy and impact than similar positions at larger, more established organizations

ASSUMPTION: Candidates should consider their preferences for startup environments, AI technology, and the unique challenges and opportunities presented by this role compared to similar positions in the industry.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive sign-ups for a new product feature
• Collaborating with Sales to create targeted ABM plays that generate high-quality leads and accelerate pipeline growth
• Analyzing campaign performance data to optimize funnel metrics and improve ROI

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Demand Generation Manager may undertake, and actual projects may vary based on the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• How does Captions plan to scale its marketing efforts to support the company's rapid growth?
• What are the most significant challenges facing the demand generation team in the next 6-12 months, and how can this role help address them?
• How does Captions approach collaboration and communication between marketing, sales, and other departments?
• What opportunities are there for professional development and career growth within the marketing department and the company as a whole?
• How does Captions balance the need for data-driven decision-making with the need for quick execution and adaptability?

ASSUMPTION: These interview questions are designed to help candidates better understand Captions' priorities, work environment, and growth opportunities, allowing them to make an informed decision about the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your demand generation expertise and data-driven mindset
• Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability, and research Captions' products and market position
• If invited to an in-depth interview, be prepared to discuss your approach to campaign management, funnel optimization, and data analysis
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.