Demand Generation Manager

📌 Core Information

🔹 Job Title: Demand Generation Manager

🔹 Company: Amplitude

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing demand generation strategies to drive growth and revenue across APAC
• Building strong partnerships with global campaigns team and regional field marketing and sales teams
• Improving conversion rates across the sales funnel by working closely with regional business teams
• Growing brand awareness through creative campaigns across earned, owned, and paid channels

ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Support the execution of a demand generation strategy that delivers growth and revenue at scale across all customer segments in APAC

✅ Build strong partnerships with the Global Campaigns team in HQ to land integrated campaigns as well as regional, industry-specific, and value differentiating programs in collaboration with APAC Field Marketing and Sales

✅ Be a partner to the Regional Business team to improve conversion rates across the funnel

✅ Grow awareness of the Amplitude brand across different audiences by developing campaigns across multiple channels and coming up with creative ideas

✅ Build and manage quarterly campaign plans that engage prospects and customers through customer-centric messages and tactics

✅ Support systems and processes that track and report on key performance metrics and use data to optimize campaign strategies continually

✅ Support strategic database growth

✅ Continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly

✅ Work closely with Marketing Ops, Web team, and Performance Marketing to maximize campaign impact

✅ Work with inside sales on a weekly basis to coordinate and launch campaigns and to ensure timely follow up on MQLs

✅ Develop a strong trusted relationship with Global marketing functions - Brand, Content, Marketing Operations, Sales Operations to set and achieve goals

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of relevant marketing experience, ideally in a high growth environment

Required Skills:

• Proven track record of driving demand generation and revenue growth
• Strong organizational skills coupled with the ability to formulate and communicate strategy
• Familiarity with demand generation and sales funnel metrics
• Tools: Salesforce, Marketo, G-suite

Preferred Skills:

• Experience marketing in the analytics space

ASSUMPTION: Candidates with experience in the analytics industry and a proven track record of driving demand generation will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a mid-level marketing role in Bangalore)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work hours and remote work options
• Generous PTO and company holidays

Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:30 PM IST)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Product Analytics

Company Size: Medium (501-1,000 employees)

Founded: 2012

Company Description:

• Amplitude is a leading digital analytics platform that helps companies unlock the power of their products
• Over 4,000 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey
• Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action

Company Specialties:

• Mobile Analytics
• Big Data
• Data Analysis
• App Data Analysis
• Product Analytics
• Product Development
• Product Management

Company Website: amplitude.com

ASSUMPTION: Amplitude is a well-established company in the product analytics space with a strong focus on customer success and growth.

📊 Role Analysis

Career Level: Mid-level Marketing Manager

Reporting Structure: Reports directly to the Regional Marketing Director

Work Arrangement: Remote OK, with occasional travel required for team meetings and events

Growth Opportunities:

• Potential to grow into a regional marketing leadership role as the company expands in APAC
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Access to professional development resources and training

ASSUMPTION: This role offers significant growth potential for the right candidate, as Amplitude continues to expand its presence in the APAC region.

🌍 Location & Work Environment

Office Type: Hybrid (Remote OK with occasional on-site meetings)

Office Location(s): Bangalore, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry
• The city offers a mix of urban and cultural experiences, with a cost of living that is generally lower than other major Indian cities
• Amplitude's office is located in a bustling tech hub, providing ample opportunities for networking and collaboration

Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 5:30 PM IST) with flexibility for remote work

ASSUMPTION: Bangalore offers a vibrant tech scene and a lower cost of living compared to other major Indian cities, making it an attractive location for tech professionals.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager (30 minutes)
• Technical assessment or case study (60 minutes)
• Final round interview with the regional marketing director and other team members (60 minutes)

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Campaign planning and execution experience
• Data analysis and interpretation skills
• Cross-functional team collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your demand generation experience and achievements
• Prepare examples of successful campaigns you've executed and the results you achieved
• Research Amplitude's products and competition to demonstrate your understanding of the industry

ATS Keywords: Demand Generation, Marketing Strategy, Campaign Management, Data Analysis, Sales Funnel Metrics, Collaboration, Creativity, Organizational Skills, Communication, Marketing Operations, Performance Marketing, Customer Engagement, Brand Awareness, Database Growth, ROI Evaluation, Team Partnership

ASSUMPTION: Amplitude uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• G-suite
• Campaign management tools (e.g., Hootsuite, Buffer)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with these tools is preferred, but not required, as Amplitude provides training and support for new hires.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Inclusive
• Ambitious
• Resourceful

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Fast-paced and dynamic

Self-Assessment Questions:

• Do you have experience working in a fast-paced, dynamic environment?
• Are you comfortable working with data and using it to inform your decision-making?
• Do you thrive in a collaborative, cross-functional work environment?

ASSUMPTION: Amplitude values candidates who are customer-centric, data-driven, and comfortable working in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Working in a fast-paced, dynamic environment with shifting priorities
• Collaborating effectively with remote teams across different time zones
• Adapting to changes in the market and competitive landscape

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Demand Generation Manager role in other tech companies, but with a focus on the APAC region and a strong emphasis on cross-functional collaboration
• Unlike other roles, this position requires a unique blend of strategic thinking, campaign management, and data analysis skills
• Career progression in this role may lead to regional marketing leadership or other senior marketing positions within Amplitude

ASSUMPTION: This role offers a unique opportunity to work in a specific region and gain experience in both demand generation and cross-functional team leadership.

📝 Sample Projects

• Developing and executing a regional campaign to launch a new product feature in the APAC market
• Analyzing campaign performance data to identify trends and optimize future campaigns
• Collaborating with the global campaigns team to adapt global campaigns for the APAC market

ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Amplitude in the APAC region?
• What are the biggest challenges facing the marketing team in the APAC region, and how can this role help address them?
• How does Amplitude support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Amplitude measure the success of its demand generation campaigns, and how can this role contribute to improving those metrics?

ASSUMPTION: These questions demonstrate your interest in the role and its strategic impact on the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your demand generation experience and achievements
• Prepare examples of successful campaigns you've executed and the results you achieved
• Research Amplitude's products and competition to demonstrate your understanding of the industry
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.