📌 Core Information
🔹 Job Title: Demand Generation Manager, AMER
🔹 Company: Autodesk
🔹 Location: AMER - Canada - Ontario - Toronto - University Ave (On-site) & AMER - Canada - Ontario - Offsite/Home (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel demand generation campaigns
- Collaborating with internal stakeholders to ensure effective campaign execution
- Analyzing campaign performance metrics for continuous improvement
- Supporting regional campaigns and aligning marketing programs with sales objectives
ASSUMPTION: This role requires a strong background in managing multi-channel demand generation campaigns, with a focus on email and webinar channels. The ideal candidate will have experience in B2B SaaS and be proficient in marketing and sales technology.
📋 Key Responsibilities
✅ Develop and execute multi-channel demand generation campaigns to guide prospects through paid media, email, and webinar channels, nurturing them into satisfied customers
✅ Initiate and execute paid and organic demand generation campaigns with internal stakeholders, planning optimization and growth opportunities through A/B and multivariate tests
✅ Manage demand generation activities, communicate with internal and external stakeholders, and guide creative, copy, and development teams to produce designs that share a cohesive and logical brand story
✅ Analyze campaign performance to optimize content for webinar and email channels, report on channel-level KPIs, and derive insights and learnings to improve future campaigns
✅ Collaborate with internal and external stakeholders to ensure successful execution across various campaign activities and present campaign performance reports in a clear and concise manner
✅ Support regional campaigns, collaborating with EMEA and APAC counterparts to ensure tailored execution and effective alignment with Sales targets in those regions
ASSUMPTION: The responsibilities listed above are based on the provided job description. However, some details may have been omitted or combined for brevity and clarity.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 3 years of experience in managing multi-channel demand generation campaigns in the B2B SaaS space
Required Skills:
- Proven background in managing email and webinar channels, including planning and optimization through a segmented approach
- Strong understanding and proven background managing Marketing and Sales technology such as Marketo and Salesforce
- Experience in project management, particularly in campaign management, agency management, and stakeholder communication
- Proficiency in analyzing campaign performance metrics and deriving actionable insights
- Ability to develop and execute industry-focused marketing strategies to achieve sales objectives, increase sales-qualified leads, and drive revenue for the business
- Experience collaborating with worldwide, divisional, and GEO teams to ensure effective regional campaigns
- Proficiency in creating and adapting marketing collateral, toolkits, and campaigns for target customer segments
- Experience managing marketing budgets and vendor relationships, monitoring the effectiveness of resource allocation, and maximizing ROI of all programs
Preferred Skills:
- Fluency in additional languages (e.g., Spanish, French, German)
- Experience with additional marketing automation tools (e.g., HubSpot, Pardot)
- Background in ABM (Account-Based Marketing) strategies
ASSUMPTION: The required and preferred skills listed above are based on the provided job description. However, some details may have been omitted or combined for brevity and clarity.
💰 Compensation & Benefits
Salary Range: $90,000 - $130,000 USD per year (Based on industry standards for a mid-level marketing role in Toronto, Canada)
Benefits:
- Comprehensive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee stock purchase plan
- Tuition reimbursement and professional development opportunities
- Flexible work arrangements and remote work options
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Toronto, Canada. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically 3D design, engineering, and entertainment software
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1982
Company Description:
- Autodesk is changing how the world is designed and made, empowering innovators everywhere to solve challenges, big and small
- Their technology spans architecture, engineering, construction, product design, manufacturing, and media and entertainment
- Over 100 million people use Autodesk software to unlock their creativity and solve important design, business, and environmental challenges
Company Specialties:
- 3D Design Software and Technology
- Digital Prototyping
- Sustainable Design Software
- Media & Entertainment
- Consumer Software
- PLM (Product Lifecycle Management)
- Cloud and Mobile
Company Website: http://www.autodesk.com
ASSUMPTION: Autodesk is a well-established, enterprise-level company with a strong global presence. They offer a comprehensive benefits package and competitive compensation to attract and retain top talent.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Growth Marketing Manager, AMER
Work Arrangement: On-site at the Toronto office (University Ave) and remote work options available (Hybrid)
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on diverse campaigns and gain experience in various marketing channels
- Chance to collaborate with global teams and gain international exposure
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office with a hybrid work arrangement (on-site and remote)
Office Location(s): Toronto, Canada (University Ave) & Remote (Offsite/Home)
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry and a high cost of living
- The University Ave location is in the heart of downtown Toronto, with easy access to public transportation and amenities
- Remote work options allow for flexibility and a better work-life balance
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to choose the work environment that best suits their needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional stakeholders
- Final interview with the Growth Marketing Manager, AMER
Key Assessment Areas:
- Campaign management and execution skills
- Analytical and data-driven mindset
- Collaboration and communication skills
- Industry knowledge and market trends
- Alignment with Autodesk's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your campaign management experience and provide specific examples of successful campaigns you've executed
- Demonstrate your analytical skills and ability to derive insights from campaign performance data
- Prepare for behavioral interview questions that focus on your collaboration and communication skills
- Research Autodesk's company values and be ready to discuss how your personal values align with theirs
ATS Keywords: Demand Generation, Campaign Management, Email Marketing, Webinar Management, B2B SaaS, Marketing Technology, Sales Technology, Project Management, Stakeholder Communication, Performance Analysis, Marketing Strategy, Collaboration, Budget Management, Vendor Management, Content Optimization, Segmentation
ASSUMPTION: The interview process for this role is likely to be comprehensive and involve multiple stakeholders, as the role requires strong collaboration and communication skills.
🛠️ Tools & Technologies
- Marketo (for marketing automation and campaign management)
- Salesforce (for CRM and sales pipeline management)
- Additional marketing technology tools, such as email marketing platforms, webinar software, and analytics tools
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the marketing technology stack used by Autodesk and the specific needs of the campaigns.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Customer Success
- One Autodesk
- Sustainability
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional work environment?
- Are you comfortable working with data and using it to drive decision-making?
- Can you adapt to changes in priorities and campaign requirements?
- Do you have a strong customer focus and a results-oriented mindset?
ASSUMPTION: Autodesk values a collaborative, data-driven, and customer-focused work environment. Candidates who align with these values and work styles are likely to be a good fit for the company and this role.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously may be challenging
- Keeping up with industry trends and market changes may require continuous learning and adaptation
- Collaborating with global teams may present communication and time zone challenges
- Balancing on-site and remote work may require strong time management and self-motivation
ASSUMPTION: The potential challenges listed above are common to marketing roles, especially those that involve cross-functional collaboration and global teamwork. Successful candidates will be able to navigate these challenges and thrive in a dynamic work environment.
📈 Similar Roles Comparison
- This role focuses more on campaign execution and optimization than strategy development
- Autodesk's global presence and enterprise-level size offer more opportunities for career growth and international exposure than smaller companies
- Compared to other marketing roles, this position requires a strong background in email and webinar channels, as well as experience with marketing and sales technology
ASSUMPTION: This role offers a unique combination of campaign management, data analysis, and cross-functional collaboration skills, making it an attractive opportunity for marketing professionals looking to gain experience in a global, enterprise-level organization.
📝 Sample Projects
- Developing and executing a targeted email campaign to drive webinar registrations and increase attendance
- Optimizing a paid media campaign to improve click-through rates and reduce cost per acquisition
- Collaborating with content marketing to create and promote a series of thought leadership webinars, driving lead generation and brand awareness
ASSUMPTION: The sample projects listed above are based on the responsibilities and required skills outlined in the job description. However, the specific projects and campaigns may vary depending on the needs of the business and the priorities of the marketing department.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign management process and how it aligns with the needs of the sales team?
- How does the marketing department collaborate with other departments, such as product marketing and sales, to ensure consistent messaging and effective campaign execution?
- What opportunities are there for professional development and career growth within the marketing department and the broader organization?
- How does Autodesk support work-life balance, especially for employees working in a hybrid or remote arrangement?
- Can you provide an example of a successful campaign executed by the marketing department and the key factors that contributed to its success?
ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the work environment, and the company culture. Asking thoughtful and insightful questions during the interview process can also demonstrate your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the ATS keywords provided
- Prepare for the interview process by researching Autodesk's company values and culture, and practicing your responses to common interview questions
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
- If you are selected for the position, be prepared to provide references and complete any additional screening or onboarding requirements
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
