🔹 Job Title: Growth Marketing Manager
🔹 Company: HelloFresh
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a collaborative environment.
✅ Lead the growth of new customer acquisition through supporting digital marketing channels
✅ Interface directly with channel leads across major digital marketing channels to optimize for ROI
✅ Pull and analyze performance data to identify customer trends and behavior patterns
✅ Collaborate with teammates to develop and execute hypothesis-driven testing roadmaps
✅ Be an active participant in developing quarterly and annual budget planning cycles
✅ Closely collaborate with internal and external marketing partners and vendors to strategize and execute on new and current campaigns
✅ Champion the incubation of building up new channels and growth initiatives
✅ Keep in touch with the latest in digital marketing trends and tactics
✅ Coach and mentor the Online Marketing Coordinator
✅ Run ideation sessions for the full Factor marketing team to develop new ideas or concepts for future testing
✅ Collaborate with other HelloFresh markets globally to share learnings and identify trends
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in relevant Growth or User Acquisition role, or working in an agency environment
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in a similar role within a startup or mid-size company may be more likely to succeed in this position.
Salary Range: CAD 80,000 - 120,000 per year (based on industry standards for mid-senior level marketing roles in Toronto)
Benefits:
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
Industry: HelloFresh operates in the consumer services industry, specifically in the meal kit and food delivery sector. The company focuses on providing high-quality, convenient, and sustainable meal solutions to customers.
Company Size: HelloFresh is a large company with over 10,000 employees globally. This size allows for ample opportunities for growth and collaboration across various teams and departments.
Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded its operations to multiple countries, including Canada.
Company Description:
Company Specialties:
Company Website: https://www.hellofresh.com/careers/?utm_source=linkedin&utm_campaign=companyprofile&utm_medium=socialorg
ASSUMPTION: HelloFresh is committed to sustainability and social responsibility, which is reflected in its company culture and values.
Career Level: This role is at the mid-senior level, requiring a combination of strategic thinking, tactical execution, and leadership skills.
Reporting Structure: The Growth Marketing Manager reports directly to the Associate Director, Marketing.
Work Arrangement: This is an on-site role, with the expectation of working from the HelloFresh office in Toronto, Ontario, Canada.
Growth Opportunities:
ASSUMPTION: HelloFresh values internal mobility and provides opportunities for employees to grow and develop within the organization.
Office Type: HelloFresh's Toronto office is a collaborative and dynamic workspace, designed to foster creativity and innovation.
Office Location(s): 41 Dovercourt Road, Unit 2, Toronto, Ontario M6J 3C2, Canada
Geographic Context:
Work Schedule: The work schedule for this role is Monday to Friday, with standard business hours. However, flexibility may be required to accommodate project deadlines and team meetings.
ASSUMPTION: The work environment at HelloFresh is fast-paced and collaborative, with a strong focus on results and continuous improvement.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Growth Marketing, Customer Acquisition, Data Analysis, Campaign Management, Budget Planning, A/B Testing, Stakeholder Management, eCommerce, Subscription Services, Performance Marketing, Creative Development, SQL, Analytics Tools, Social Media Advertising, Search Engine Marketing
ASSUMPTION: HelloFresh uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume can help improve your chances of being selected for an interview.
ASSUMPTION: The tools and technologies listed are not exhaustive and may vary depending on the specific needs of the role and the projects being worked on.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: HelloFresh values diversity and inclusion, and actively seeks to create an environment where all employees feel valued and respected.
ASSUMPTION: These challenges are inherent to the role and require a high level of adaptability, strong communication skills, and the ability to manage multiple priorities effectively.
ASSUMPTION: This role is well-suited to candidates with experience in growth marketing or user acquisition, as well as a strong understanding of the digital marketing landscape.
ASSUMPTION: These sample projects are illustrative of the types of initiatives the Growth Marketing Manager may be involved in, but the specific projects will vary depending on the needs of the business and the priorities of the marketing department.
ASSUMPTION: These questions are designed to provide insight into the company culture, team dynamics, and expectations for the role. Candidates should tailor their questions to their specific interests and concerns.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.