📌 Core Information
🔹 Job Title: Demand Generation Manager
🔹 Company: SurveyMonkey
🔹 Location: Heredia, Costa Rica
🔹 Job Type: Hybrid (2 days per week in-office)
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-7 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated campaigns to build brand awareness and drive pipeline
- Managing various channels, including email, webinars, events, content, partners, social media, etc.
- Collaborating cross-functionally with multiple teams to optimize conversion rates throughout the funnel
- Analyzing campaign performance and experimenting to improve ROI and drive efficiency gains
ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and proficiency in marketing technology to succeed.
📋 Key Responsibilities
✅ Generate new business and expansion pipeline for the global sales team
✅ Develop the strategy and activation calendar for integrated, full-funnel campaigns
✅ Manage and influence a variety of channels to create scaled digital experiences
✅ Collaborate cross-functionally with multiple teams to optimize conversion rates
✅ Analyze campaign performance and experiment to improve ROI and drive efficiency gains
ASSUMPTION: This role involves managing multiple projects and stakeholders, requiring strong project management and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-7 years of experience in demand generation at B2B SaaS companies
Required Skills:
- Strategic mindset and purposeful intention behind actions
- Meticulous organization skills and project management expertise
- Creative innovation and willingness to take calculated risks
- Influence and ability to generate buy-in for ideas and plans
- Storytelling and content creation abilities
- Analytical and data-driven skills, comfortable using Salesforce reports and Tableau dashboards
- Marketing technology enthusiasm and experience with relevant platforms
- Ability to communicate written and orally in English at the B2+ level
Preferred Skills:
- Experience in a PLG (Product-Led Growth) business model
ASSUMPTION: Candidates with experience in B2B SaaS demand generation and a proven track record of successful campaigns will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Demand Generation Manager role in Costa Rica)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous PTO and holiday policy
- Learning and development opportunities, such as Curiosity Week
- Employee giving program (C.H.O.I.C.E Fund)
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 1999
Company Description:
- SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users
- Trusted by millions—from startups to Fortune 500 companies—to gather insights and information that inspire better decisions, create experiences people love, and drive business growth
- Offers powerful capabilities with intuitive design, serving every use case, from customer experience to employee engagement, market research to payment and registration forms
Company Specialties:
- Surveys and forms
- Market research
- Customer experience
- Employee engagement
Company Website: surveymonkey.com
ASSUMPTION: SurveyMonkey is a well-established company in the software development industry, with a strong focus on customer experience and employee engagement.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports to the Senior Director of Product and Lifecycle Marketing
Work Arrangement: Hybrid (2 days per week in-office)
Growth Opportunities:
- Potential career progression into senior or management roles within the marketing department
- Expansion of skills and knowledge through learning and development opportunities
- Increased responsibility and impact as the company grows and expands its offerings
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Hybrid (2 days per week in-office)
Office Location(s): Heredia, Costa Rica
Geographic Context:
- Heredia is the capital city of the Heredia province in Costa Rica
- Known for its vibrant culture, historic sites, and natural beauty
- Offers a mix of urban and outdoor living, with easy access to both city amenities and natural attractions
Work Schedule: Full-time, 40 hours per week
ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while still providing opportunities for in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the senior director
- Background check and offer
Key Assessment Areas:
- Campaign strategy and execution
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in demand generation and marketing
- Tailor your resume and cover letter to emphasize skills and qualifications mentioned in the job description
- Prepare examples of successful campaigns and their outcomes
- Research SurveyMonkey's company culture and values to demonstrate a strong cultural fit
ATS Keywords: Demand Generation, Campaign Management, Project Management, Data Analysis, Content Creation, Salesforce, Hubspot, Marketing Technology, Collaboration, Strategic Planning, Creative Innovation, Storytelling, Analytical Skills, Communication, Organization Skills, Influence
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the current state of the company's hiring pipeline.
🛠️ Tools & Technologies
- Salesforce
- Hubspot
- Goldcast
- Wordpress
- Jira
- Tableau
- Amplitude
- Outreach
- Highspot
ASSUMPTION: Familiarity with these tools and platforms will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Curiosity
- Integrity
- Customer-centric
- Humble
- Adaptable
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Adaptable and flexible
Self-Assessment Questions:
- How do you demonstrate curiosity in your approach to demand generation?
- Can you provide an example of a time when you had to adapt to a significant change in your marketing strategy?
- How do you balance data-driven decision-making with creative innovation?
ASSUMPTION: Candidates who align with SurveyMonkey's company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Adapting to a global organization with diverse teams and time zones
- Balancing strategic planning with day-to-day campaign execution
- Keeping up with the latest marketing technologies and trends
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on demand generation and pipeline creation
- Requires a strong balance of strategic thinking and tactical execution
- Offers opportunities for career growth and development within the marketing department
ASSUMPTION: This role is unique in its focus on demand generation and offers a blend of strategic and tactical responsibilities.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive brand awareness and generate leads for a new product launch
- Analyzing campaign performance data to identify trends and optimize future campaigns
- Collaborating with cross-functional teams to create targeted content and messaging for specific customer segments
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current demand generation strategy and how this role fits into it?
- How does the marketing team collaborate with the sales team to optimize conversion rates throughout the funnel?
- What are the most significant challenges facing the demand generation team currently, and how can this role help address them?
- How does SurveyMonkey support the professional growth and development of its employees?
- What is the company's long-term vision for the demand generation function, and how does this role contribute to that vision?
ASSUMPTION: These questions demonstrate a strong interest in the role and the company's goals and provide valuable insights into the team's dynamics and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills mentioned in the job description
- Prepare examples of successful demand generation campaigns and their outcomes
- Research SurveyMonkey's company culture and values to demonstrate a strong cultural fit
- Follow up with the hiring team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
