📌 Core Information
🔹 Job Title: Senior Brand Copywriter
🔹 Company: SurveyMonkey
🔹 Location: Heredia, Costa Rica
🔹 Job Type: Full-time, Hybrid (2 days in-office)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-06
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Crafting engaging brand content across various channels
- Collaborating with cross-functional teams to develop campaigns and product launches
- Ensuring brand voice consistency while evolving brand guidelines
- Transforming strategic marketing messages into compelling ad copy
- Managing multiple projects and tight timelines
ASSUMPTION: This role requires a high level of creativity, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will have a strong portfolio showcasing brand-driven storytelling and excellent copywriting skills.
📋 Key Responsibilities
✅ Collaborate with Brand Creative and marketing teams to create dynamic content for campaigns, product launches, and web experiences
✅ Work with leadership to develop brand campaigns across various platforms, including web, video, email, social media, and events
✅ Ensure all copy aligns with brand voice and guidelines while contributing to their evolution
✅ Partner with Web and Product Design to enhance user experiences with thoughtful micro-copy and user interactions
✅ Lead projects from concept to launch, maintaining ownership and quality across all stages
✅ Transform strategic marketing messages into compelling ad copy and provide constructive feedback on other teams’ work
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication and presentation skills. The ideal candidate will be comfortable working with various teams and stakeholders to deliver high-quality content on time.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: 5+ years of experience in creative roles, including web, digital advertising, and brand campaigns
Required Skills:
- Proven ability to create engaging, on-brand content across various formats and channels
- Strong understanding of SEO, digital marketing trends, and best practices
- Excellent communication, collaboration, and presentation skills
- Fluency in English
Preferred Skills:
- Experience with brand guidelines and style guides
- Familiarity with marketing automation tools and project management software
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, proficiency in Spanish may be beneficial for working in a Costa Rican office environment.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 USD per year (based on industry standards for a Senior Brand Copywriter role in Costa Rica)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Employee stock purchase plan
- Learning and development opportunities
Working Hours: Full-time, 40 hours per week, with flexible hours and a hybrid work arrangement (2 days in-office)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 1999 (as SurveyMonkey)
Company Description:
- SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users
- Trusted by millions—from startups to Fortune 500 companies—to gather insights and information that inspire better decisions, create experiences people love, and drive business growth
- Offers powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms
Company Specialties:
- Survey and form creation
- Market research
- Customer experience and employee engagement
- Data analysis and reporting
Company Website: surveymonkey.com
ASSUMPTION: Working for a large enterprise like SurveyMonkey offers opportunities for career growth and exposure to diverse projects, but may also come with more structured processes and potentially higher competition for promotions.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: This role reports directly to the Brand Creative Director and collaborates with various teams, including Paid Marketing, Product Marketing, and Demand Generation
Work Arrangement: Hybrid (2 days in-office per week)
Growth Opportunities:
- Potential to advance to a leadership role within the Brand Creative team or take on more strategic responsibilities
- Opportunities to work on high-impact campaigns and projects that drive business growth
- Access to learning and development opportunities, such as Curiosity Week and other internal training programs
ASSUMPTION: As a senior role, this position offers opportunities for career growth and development within the Brand Creative team or across the broader marketing organization.
🌍 Location & Work Environment
Office Type: Hybrid (2 days in-office per week)
Office Location(s): Heredia, Costa Rica
Geographic Context:
- Heredia is located in the Central Valley of Costa Rica, approximately 10 km north of the capital, San José
- The office is situated in a modern business park with easy access to public transportation and nearby amenities
- Costa Rica offers a tropical climate year-round, with temperatures ranging from 70°F to 90°F (21°C to 32°C)
Work Schedule: Full-time, 40 hours per week, with flexible hours and a hybrid work arrangement (2 days in-office)
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote work flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or HR representative
- Portfolio review and writing test with the Brand Creative team
- Final interview with the Brand Creative Director and other key stakeholders
Key Assessment Areas:
- Creativity and storytelling abilities
- Understanding of brand guidelines and voice
- Collaboration and communication skills
- Ability to manage multiple projects and tight timelines
Application Tips:
- Tailor your resume and cover letter to highlight your brand-driven storytelling and copywriting skills
- Include a portfolio showcasing your best work, with a focus on brand campaigns and digital advertising
- Be prepared to discuss your portfolio pieces in detail during the interview
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role
ATS Keywords: Brand Storytelling, Copywriting, SEO, Digital Marketing, Communication, Collaboration, Presentation Skills, Creative Thinking, Brand Voice, Campaign Development, Product Launch, Ad Copy
ASSUMPTION: The application process for this role may involve multiple rounds of interviews and assessments, as the ideal candidate will possess a strong portfolio and excellent communication skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Google Workspace (Google Docs, Sheets, Slides)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard tools and software is expected for this role, but specific tools and technologies may vary depending on the team's preferences and processes.
👔 Cultural Fit Considerations
Company Values:
- Curiosity: We ask questions to uncover insights and make data-driven decisions
- Integrity: We act with honesty and transparency in all that we do
- Customer Obsessed: We put our customers at the center of everything we do
Work Style:
- Collaborative: We work together to achieve our goals and support each other's success
- Adaptable: We embrace change and continuously learn and improve
- Inclusive: We foster a diverse and inclusive workplace where everyone can thrive
Self-Assessment Questions:
- Do you align with SurveyMonkey's core values, particularly curiosity and customer obsession?
- Are you comfortable working in a hybrid environment, collaborating with both on-site and remote team members?
- Do you have a proactive and adaptable work style, with a strong focus on continuous learning and improvement?
ASSUMPTION: SurveyMonkey values curiosity, integrity, and customer obsession, and seeks employees who embody these qualities and thrive in a collaborative, adaptable, and inclusive work environment.
⚠️ Potential Challenges
- Managing multiple projects and tight timelines may require strong organizational skills and time management
- Working in a hybrid environment may present unique communication and collaboration challenges
- Adapting to a large enterprise's processes and culture may take time and effort
- Costa Rica's tropical climate may not be suitable for everyone, particularly those who prefer cooler temperatures
ASSUMPTION: While this role offers many exciting opportunities, it also presents unique challenges that candidates should carefully consider before applying.
📈 Similar Roles Comparison
- Unlike other brand copywriter roles, this position requires a strong understanding of SEO and digital marketing trends
- As a senior role, this position offers more strategic responsibilities and opportunities for career growth compared to junior or mid-level brand copywriter positions
- Working for a large enterprise like SurveyMonkey provides access to more resources and opportunities for professional development compared to smaller companies or startups
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, and candidates should carefully consider their preferences and qualifications before applying.
📝 Sample Projects
- Developing a comprehensive brand style guide for a new product launch
- Creating a series of engaging social media campaigns to promote a customer experience initiative
- Writing compelling ad copy for a targeted email marketing campaign
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the Senior Brand Copywriter may encounter in this role, but the specific projects may vary depending on the team's priorities and the company's needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand Creative team?
- How does the Brand Creative team collaborate with other marketing teams, such as Paid Marketing and Product Marketing?
- What are the most important qualities and skills you're looking for in a Senior Brand Copywriter?
- How does SurveyMonkey support the professional development and growth of its employees?
- What are the biggest challenges facing the Brand Creative team in the coming months, and how can this role help address them?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand-driven storytelling and copywriting skills, as well as your experience with SEO and digital marketing
- Prepare a portfolio showcasing your best work, with a focus on brand campaigns and digital advertising
- Be ready to discuss your portfolio pieces in detail during the interview
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
