Demand Generation Manager

📌 Core Information 🔹 Job Title: Demand Generation Manager 🔹 Company: RChilli Inc. 🔹 Location: Mohali, Punjab, India (Remote/Hybrid) 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 19, 2025 🔹 Experience Level: 5+ years 🔹 Remote Status: Remote/Hybrid (US/CST hours) 🚀 Job Overview Key aspects of this role include: - Developing and executing demand generation strategies to drive pipeline growth and revenue. - Managing multi-channel marketing campaigns using HubSpot and other tools. - Collaborating with sales and SDR teams to align marketing initiatives and support outbound outreach. - Implementing ABM strategies to engage key decision-makers at target companies. - Analyzing campaign performance and providing insights for continuous improvement. ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in B2B SaaS or HR Tech environments to succeed. 📋 Key Responsibilities ✅ Develop and execute comprehensive demand generation strategies. ✅ Implement multi-channel marketing campaigns (email, paid media, content marketing, webinars, ABM). ✅ Collaborate with SDR team to ensure alignment between marketing initiatives and outbound outreach. ✅ Develop personalized ABM strategies for key decision-makers at target companies. ✅ Design and execute lead nurturing workflows to move prospects through the funnel. ✅ Track and analyze campaign performance metrics (CPL, MQLs, SQLs, pipeline contribution, ROI). ✅ Partner with content team to develop engaging content assets. ✅ Utilize HubSpot, Reply.io, and other marketing automation tools for campaign management and reporting. ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to juggle multiple campaigns and stakeholders. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field. Experience: - 5+ years of experience in demand generation, preferably in a B2B SaaS or HR Tech environment. - Proven track record of managing successful multi-channel campaigns for ERP or similar enterprise markets. - Strong understanding of ABM strategies and lead nurturing techniques. Required Skills: - Hands-on experience with HubSpot, Reply.io, Google Analytics, and LinkedIn Ads. - Excellent analytical and reporting skills. - Experience collaborating with sales, SDRs, and content teams. - Familiarity with ERP systems like Oracle HCM and SAP SuccessFactors is highly preferred. Preferred Skills: - Experience using AI-powered tools for campaign optimization. - Strong project management skills. - Excellent written and verbal communication skills. ASSUMPTION: While not explicitly stated, proficiency in the English language is required for this role due to the international nature of the company and its clients. 💰 Compensation & Benefits Salary Range: INR 15-20 lakhs per annum (AI-estimated, based on experience level and market standards for similar roles in India) Benefits: - Competitive salary and performance-based incentives. - Remote work flexibility. - Opportunity to work with a leading AI-driven recruitment solutions provider. - Collaborative and dynamic work environment. Working Hours: 40 hours per week, with flexible hours to accommodate US/CST time zones. ASSUMPTION: The salary range is an estimate based on market data and may vary depending on the candidate's experience and negotiation skills. 📌 Applicant Insights 🔍 Company Context Industry: Software Development, specifically AI-powered recruitment solutions. Company Size: 51-200 employees. Founded: 2010. Company Description: - RChilli is a leading provider of AI-powered recruitment solutions, helping companies streamline their hiring process with accurate data extraction and seamless integration. - They partner with global industry leaders like Salesforce, Oracle HCM, Workday, and SAP SuccessFactors to revolutionize recruitment technology. Company Specialties: - Resume parsing and matching. - Talent acquisition and job matching. - Semantic search & match. - Candidate experience enhancement. - Data-driven hiring decisions. Company Website: https://www.rchilli.com/ ASSUMPTION: RChilli's focus on AI and data-driven solutions makes it an attractive employer for tech-savvy marketing professionals. 📊 Role Analysis Career Level: Mid to Senior-level marketing role with strategic and operational responsibilities. Reporting Structure: This role reports directly to the VP of Marketing and works closely with sales, SDR, content, and product marketing teams. Work Arrangement: Remote/Hybrid, with flexible hours to accommodate US/CST time zones. Growth Opportunities: - Potential to grow into a leadership role as the company expands its presence in the ERP market. - Opportunities to work on cutting-edge AI technologies and learn from industry experts. ASSUMPTION: This role offers significant growth potential for the right candidate, given RChilli's focus on innovation and expansion. 🌍 Location & Work Environment Office Type: Hybrid (Mohali, Punjab, India office with remote work flexibility) Office Location(s): C-86, 3rd floor, Pannu Tower, Phase 7, Industrial Area, Mohali, Punjab 160055, India Geographic Context: - Mohali is a suburban city in the Indian state of Punjab, located near Chandigarh. - The city offers a mix of urban and suburban living, with easy access to major cities and amenities. Work Schedule: Flexible hours, with a focus on productivity and results. ASSUMPTION: The hybrid work arrangement allows for a good work-life balance, with the option to work from home or the office as needed. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening with the HR team. 3. Technical assessment or case study presentation. 4. Final round interviews with the hiring manager and relevant stakeholders. Key Assessment Areas: - Strategic thinking and demand generation expertise. - Campaign management and optimization skills. - Ability to work collaboratively with cross-functional teams. - Analytical and reporting skills. Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills. - Prepare examples of successful demand generation campaigns you've managed. - Familiarize yourself with RChilli's products and services, and be ready to discuss how you can contribute to their growth. ATS Keywords: Demand Generation, Campaign Management, Account-Based Marketing, Lead Nurturing, Performance Analytics, Collaboration, Marketing Technology Management, HubSpot, Google Analytics, LinkedIn Ads, ERP Systems, AI-Powered Tools, Project Management, Written Communication, Verbal Communication. ASSUMPTION: RChilli uses Applicant Tracking Systems (ATS) to manage their recruitment process, so including relevant keywords in your application materials can help ensure your resume is seen by the right person. 🛠️ Tools & Technologies - HubSpot (CRM, Marketing Automation, and Sales Automation) - Reply.io (Outbound Sales Automation) - Google Analytics (Web Analytics) - LinkedIn Ads (Social Media Advertising) - ERP Systems (Oracle HCM, SAP SuccessFactors) ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Innovation: RChilli values creativity and continuous improvement in their products and processes. - Collaboration: They foster a culture of teamwork and open communication across departments. - Customer Focus: RChilli prioritizes understanding and meeting the needs of their clients. Work Style: - Results-driven: RChilli values employees who can deliver tangible results and contribute to the company's growth. - Adaptable: They appreciate team members who can quickly learn and adapt to new tools, technologies, and processes. - Strategic: RChilli looks for individuals who can think critically and develop effective marketing strategies. Self-Assessment Questions: - How have you demonstrated innovation in your previous demand generation roles? - Can you provide an example of a successful ABM campaign you've managed, and how you adapted your strategy based on performance data? - How do you prioritize and manage multiple campaigns and stakeholders to ensure successful outcomes? ASSUMPTION: RChilli values candidates who can demonstrate a strong fit with their company values and work style. ⚠️ Potential Challenges - Managing multiple campaigns and stakeholders simultaneously. - Keeping up with the latest trends and best practices in demand generation and AI-powered recruitment solutions. - Balancing the needs of various departments (sales, SDR, content, product marketing) while maintaining a focus on marketing objectives. - Adapting to a hybrid work environment and managing remote team dynamics. ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a results-driven mindset. 📈 Similar Roles Comparison - Demand Generation Manager (RChilli Inc.) vs. Demand Generation Manager (Other Tech Companies): - RChilli's focus on AI-powered recruitment solutions sets it apart from other tech companies. - This role offers the opportunity to work on cutting-edge technologies and contribute to the growth of a dynamic, innovative company. - Demand Generation Manager (RChilli Inc.) vs. Marketing Manager (Other Companies): - This role is more specialized and focused on demand generation strategies and campaign management. - Marketing Manager roles may have broader responsibilities, including brand management, market research, and event planning. - Career Path Comparison: - This role can lead to promotions within the marketing department (e.g., Senior Demand Generation Manager, Director of Marketing) or expanded responsibilities across other functional areas (e.g., VP of Marketing, Chief Marketing Officer). ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help applicants tailor their applications and prepare for interviews. 📝 Sample Projects - Project 1: Develop and execute a multi-channel marketing campaign to generate qualified leads for RChilli's Oracle HCM integration. - Project 2: Implement an ABM strategy to engage key decision-makers at target companies using SAP SuccessFactors. - Project 3: Analyze campaign performance data to identify trends, optimize strategies, and improve ROI for RChilli's recruitment solutions. ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, providing applicants with a clear understanding of the work they will be expected to perform. ❓ Key Questions to Ask During Interview - Can you describe the current demand generation strategies in place, and how this role will contribute to their evolution? - How does RChilli support the professional development and growth of its marketing team members? - What are the most significant challenges facing the demand generation function at RChilli, and how can this role address them? - How does RChilli measure the success of its demand generation campaigns, and what key performance indicators (KPIs) are most important to track? - What is the typical career path for a Demand Generation Manager at RChilli, and how can this role grow within the organization? ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and provides valuable insights into RChilli's marketing department and company culture. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link. - Tailor your resume and cover letter to highlight your relevant experience and skills. - Prepare examples of successful demand generation campaigns you've managed. - Familiarize yourself with RChilli's products and services, and be ready to discuss how you can contribute to their growth. - Follow up with the hiring manager one week after submission to express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.