📌 Core Information
🔹 Job Title: Demand Generation Manager
🔹 Company: DoorLoop
🔹 Location: Manhattan, New York
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (4 days on-site, 1 day remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing campaigns to drive qualified pipeline and revenue growth
- Collaborating with sales teams to optimize campaign performance and achieve business goals
- Leveraging data-driven insights to build and scale demand generation programs across various market segments
- Managing campaign timelines, budgets, and deliverables to ensure seamless execution and maximum ROI
- Partnering with cross-functional teams to create compelling messaging, value propositions, and assets tailored to target personas
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to achieve business objectives.
📋 Key Responsibilities
✅ Developing and owning comprehensive multi-channel demand generation strategies aligned with business objectives for assigned market segments
✅ Leading the planning, execution, and optimization of integrated campaigns across paid media, email, webinars, content syndication, events, and ABM strategies
✅ Collaborating closely with Product Marketing, Content, and Digital teams to craft compelling messaging, value propositions, and assets tailored to target personas
✅ Managing campaign timelines, budgets, and deliverables, ensuring seamless and timely execution that supports GTM priorities and sales targets
✅ Driving the generation of high-quality leads and directly contributing to sales pipeline growth, focusing on programs that support specific business goals and sales plays
✅ Partnering with sales leadership and RevOps to monitor full-funnel progression, identify conversion bottlenecks, and optimize demand flows for maximum efficiency and ROI
✅ Forecasting contribution to pipeline and revenue, providing regular updates and insights to key stakeholders
✅ Championing a data-driven approach, continuously monitoring campaign performance, analyzing key metrics, and translating insights into actionable optimizations
✅ Leading A/B and multivariate testing across channels, refining targeting, messaging, and sequencing to improve conversion rates and program effectiveness
✅ Delivering clear, actionable performance reports and presenting learnings to marketing and sales leadership, informing future strategy and investment
✅ Building strong, collaborative relationships with SDRs and Account Executives, ensuring seamless lead follow-up and maximizing lead-to-opportunity conversion
✅ Developing and delivering campaign briefs, sales playbooks, follow-up cadences, and enablement content to empower sales teams and optimize their outreach efforts
✅ Acting as a central point of contact between marketing campaigns and the sales organization, gathering feedback and driving continuous alignment and improvement
✅ Designing and managing sophisticated marketing automation workflows, lead nurturing programs, and lead scoring/routing mechanisms to support diverse buyer journeys and drive engagement at scale
✅ Ensuring robust campaign tracking, attribution modeling, and reporting infrastructure are accurately implemented and maintained
✅ Collaborating with Marketing Operations and Data teams to enhance dashboards and provide deeper, data-driven insights across the marketing and sales funnel
ASSUMPTION: This role requires a high level of strategic thinking, strong analytical skills, and the ability to manage multiple priorities, stakeholders, and deadlines in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of progressive experience in B2B demand generation, with a proven track record of managing successful integrated campaigns, preferably within a SaaS or high-growth technology environment
Required Skills:
- Expert-level proficiency with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)
- Strong analytical mindset with the ability to interpret complex data, derive actionable insights, and make data-driven decisions
- Exceptional project management skills, capable of managing multiple priorities, stakeholders, and deadlines in a fast-paced environment
- Proven ability to collaborate cross-functionally and build strong relationships with sales, product, content, and digital teams
- A proactive, results-oriented, and team-first mindset with a passion for continuous experimentation and optimization
Preferred Skills:
- Experience with ABM strategies and tools
- Familiarity with property management software or real estate industry
ASSUMPTION: Candidates with experience in B2B demand generation within a SaaS or high-growth technology environment are strongly preferred. Familiarity with the property management software industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $100,000 - $160,000 per year (DOE)
Benefits:
- Unlimited paid time off
- 401(k) with 4% matching and instant vesting
- Medical, dental, and vision insurance with coverage for dependents
- Life insurance ($100,000 policy fully covered by DoorLoop)
- Short- and long-term disability insurance fully covered by DoorLoop
- Paid maternity and paternity leave for birth and adoption
- Monthly stipend for work-related expenses
- Best-in-class equipment
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (4 days on-site, 1 day remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Demand Generation Manager role with the given experience level and location. The benefits listed are subject to change and may vary based on the employee's location and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: DoorLoop is a high-growth technology (PropTech) company specializing in all-in-one property management software for property managers and owners. The real estate industry is competitive and dynamic, with a strong focus on technology and innovation.
Company Size: DoorLoop has 201-500 employees, providing a mid-sized company environment that offers ample opportunities for growth and collaboration.
Founded: DoorLoop was founded in 2019, making it a relatively young company with a strong focus on growth and innovation.
Company Description:
- DoorLoop helps property managers and owners make more money, get organized, and grow with easy-to-use, secure, and reliable all-in-one property management software.
- The company prides itself on being People First, with a strong focus on employee satisfaction and work-life balance.
- DoorLoop is a Certified Great Place to Work, has been named Forbes America’s Best Startup Employers in 2024 & 2025, and has a 4.9/5 rating on Glassdoor.
Company Specialties:
- Property Management Software
- Real Estate Software
- Commercial Real Estate PMS
- Residential Property Management Software
Company Website: https://www.doorloop.com
ASSUMPTION: DoorLoop's focus on employee satisfaction and work-life balance makes it an attractive employer for candidates seeking a positive work environment.
📊 Role Analysis
Career Level: This role is suitable for experienced demand generation professionals seeking to advance their careers in a strategic and impactful position.
Reporting Structure: The Demand Generation Manager reports directly to the Head of Demand Generation & Segment Marketing and works closely with cross-functional teams, including sales, product, content, and digital teams.
Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site for four days a week and remotely for one day a week.
Growth Opportunities:
- As DoorLoop continues to grow, there will be opportunities for the Demand Generation Manager to take on additional responsibilities and advance their career within the marketing organization.
- The company's focus on employee development and growth makes it an ideal environment for professionals looking to expand their skills and advance their careers.
ASSUMPTION: The growth opportunities for this role will depend on DoorLoop's continued success and expansion, as well as the individual's performance and contributions to the company's goals.
🌍 Location & Work Environment
Office Type: DoorLoop's New York City office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Manhattan, New York
Geographic Context:
- Manhattan is a vibrant and bustling borough of New York City, offering a wide range of cultural, entertainment, and dining options.
- The area is well-connected by public transportation, making it easy for employees to commute to and from work.
- New York City is a major hub for the real estate industry, providing ample opportunities for networking and professional growth.
Work Schedule: The work schedule for this role is full-time, with a hybrid work arrangement (4 days on-site, 1 day remote).
ASSUMPTION: The work environment at DoorLoop's New York City office is designed to be collaborative, innovative, and engaging, with a strong focus on employee satisfaction and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-depth interview with the marketing leadership team
- Final interview with the CEO or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and campaign planning
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Project management and organizational skills
- Alignment with DoorLoop's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with demand generation campaigns, including strategies, tactics, and results.
- Demonstrate your understanding of DoorLoop's business and the property management software industry.
- Showcase your ability to work collaboratively with cross-functional teams and adapt to a fast-paced, dynamic environment.
ATS Keywords: Demand Generation, Campaign Management, B2B Marketing, SaaS, Marketing Automation, CRM Systems, Data Analysis, Project Management, Collaboration, Lead Generation, Sales Enablement, Performance Optimization, A/B Testing, Marketing Operations, Lead Nurturing, Attribution Modeling
ASSUMPTION: The application process for this role may vary depending on the volume of applicants and DoorLoop's hiring needs at the time of application.
🛠️ Tools & Technologies
- Marketo or HubSpot (marketing automation platforms)
- Salesforce (CRM system)
- Google Analytics and other analytics tools
- Project management tools (e.g., Asana, Trello, or Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on DoorLoop's tech stack and the individual's areas of focus within the demand generation function.
👔 Cultural Fit Considerations
Company Values:
- People First: DoorLoop prioritizes employee satisfaction, work-life balance, and a positive work environment.
- Growth Mindset: The company encourages continuous learning, experimentation, and improvement.
- Collaboration: DoorLoop fosters a culture of teamwork, open communication, and cross-functional collaboration.
Work Style:
- Strategic: This role requires a strategic mindset and the ability to develop and execute campaigns that drive business results.
- Data-driven: The Demand Generation Manager should be comfortable working with data and using it to inform decision-making and optimize performance.
- Collaborative: This role involves working closely with cross-functional teams, requiring strong communication and collaboration skills.
Self-Assessment Questions:
- Do you align with DoorLoop's People First value, and how do you prioritize employee satisfaction and work-life balance in your current role?
- How do you approach continuous learning and experimentation in your current role, and how does that align with DoorLoop's growth mindset value?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal, and how does that align with DoorLoop's collaboration value?
ASSUMPTION: DoorLoop's company values and work style preferences are designed to create a positive, productive, and engaging work environment that supports employee satisfaction and success.
⚠️ Potential Challenges
- Managing multiple priorities, stakeholders, and deadlines in a fast-paced environment
- Collaborating effectively with cross-functional teams, including sales, product, content, and digital teams
- Adapting to a hybrid work arrangement, balancing on-site and remote work responsibilities
- Working in a competitive and dynamic industry, with a strong focus on technology and innovation
ASSUMPTION: The potential challenges for this role are inherent in the fast-paced, dynamic nature of demand generation and the competitive real estate industry. Successful candidates will be able to thrive in this environment and adapt to the unique demands of the role.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position places a strong emphasis on strategic campaign planning, data-driven decision-making, and cross-functional collaboration.
- In the property management software industry, DoorLoop's focus on growth, innovation, and employee satisfaction sets it apart from competitors.
- Career-wise, this role offers significant growth opportunities for experienced demand generation professionals seeking to advance their careers in a strategic and impactful position.
ASSUMPTION: The unique aspects of this role, including its focus on strategic campaign planning, data-driven decision-making, and cross-functional collaboration, make it an attractive opportunity for experienced demand generation professionals seeking to advance their careers in a dynamic and innovative industry.
📝 Sample Projects
- Developing and executing a comprehensive multi-channel demand generation campaign for the Emerging & Small Business market segment, driving qualified pipeline and revenue growth
- Optimizing lead nurturing programs and lead scoring/routing mechanisms to support diverse buyer journeys and drive engagement at scale
- Collaborating with product marketing and content teams to create compelling messaging, value propositions, and assets tailored to target personas for an upcoming product launch
ASSUMPTION: The sample projects listed are representative of the types of initiatives the Demand Generation Manager may be responsible for, depending on DoorLoop's business priorities and market needs at the time of hire.
❓ Key Questions to Ask During Interview
- Can you describe the current demand generation strategy for DoorLoop, and how this role fits into that broader vision?
- How does DoorLoop support the growth and development of its demand generation team members, and what opportunities exist for professional advancement within the organization?
- Can you provide an example of a successful demand generation campaign at DoorLoop, and how the team measured and optimized its performance over time?
- How does DoorLoop's hybrid work arrangement support employee productivity, collaboration, and work-life balance?
- Can you discuss DoorLoop's approach to cross-functional collaboration, and how the demand generation team works with other departments to achieve common goals?
ASSUMPTION: The key questions listed are designed to help candidates better understand DoorLoop's demand generation strategy, company culture, and growth opportunities for the Demand Generation Manager role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, analytical skills, and collaboration abilities.
- Prepare for your interviews by researching DoorLoop's business, the property management software industry, and the specific challenges and opportunities facing the demand generation function at DoorLoop.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
