📌 Core Information
🔹 Job Title: Demand Generation Manager
🔹 Company: Cockroach Labs
🔹 Location: Austin, TX
🔹 Job Type: Hybrid (On-site 3 days/week)
🔹 Category: Software Development
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Mondays, Tuesdays, and Thursdays)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing campaigns across multiple channels to generate pipeline revenue
- Creating and managing email and nurture programs to improve conversion rates
- Managing global and regional webinars in partnership with product and content marketing teams
- Monitoring and reporting campaign performance across relevant KPIs
- Optimizing marketing and sales data to develop insights and make recommendations
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work collaboratively with cross-functional teams.
📋 Key Responsibilities
✅ Design, plan, manage, and optimize integrated campaigns across multiple channels to generate pipeline revenue
✅ Create impactful email and nurture programs to improve conversion rates from leads to opportunities
✅ Manage global and regional webinars in partnership with product and content marketing teams
✅ Monitor and report campaign performance across relevant KPIs, including impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue
✅ Ensure ongoing optimization and analyze marketing and sales data to develop insights and make recommendations on areas for optimization to meet sales targets
ASSUMPTION: This role requires a high level of attention to detail, strong organizational skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of B2B demand generation experience in SaaS
Required Skills:
- Proven experience in the development of creative, integrated campaigns and execution of email marketing, webinars, social advertising, and content syndication programs
- Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
- Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics
- Critical thinker and problem-solving skills
- Good time-management and communication skills
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with SQL and data analysis
- Experience working with cross-functional teams in a fast-paced environment
ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: $84,000 - $110,900 USD per year
Benefits:
- Stock Options
- Medical Insurance
- Vision Insurance
- Dental Insurance
- Life and Disability Insurance
- Professional Development Funds
- Flexible Time Off
- Paid Holidays
- Paid Sick Days
- Paid Parental Leave
- 401(k) Plan
- Mental Wellbeing Benefits
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in the Austin, TX area.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees
Founded: 2015
Company Description:
- Cockroach Labs is the creator of CockroachDB, the cloud-native, distributed SQL database for the planet's most demanding enterprise applications.
- The company offers a highly evolved cloud-native, distributed SQL database that provides unmatched resilience, scalability, and performance.
- Cockroach Labs fosters a diverse and inclusive work environment, with a hybrid work model that encourages collaboration and allows employees to do their best work.
Company Specialties:
- Open Source
- Distributed Database
- Transactional
- RDBMS
- SQL
- Kubernetes
- Serverless
- Cloud Database
- Distributed SQL
Company Website: https://www.cockroachlabs.com/
ASSUMPTION: Cockroach Labs is a well-established company in the software development industry, with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Senior Marketing Manager.
Work Arrangement: Hybrid, with on-site work required Mondays, Tuesdays, and Thursdays.
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on high-impact projects and gain exposure to various aspects of the business
- Access to professional development resources and funds to support continuous learning
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 119 Nueces St, Suite 301, Austin, Texas 78701, US
Geographic Context:
- Austin, TX is a vibrant, growing city with a strong tech industry and a high quality of life
- The office is located in downtown Austin, offering easy access to public transportation, restaurants, and entertainment
- The city has a mild climate, with hot summers and mild winters
Work Schedule: Full-time, with flexible hours and the option to work remotely on certain days
ASSUMPTION: The office environment at Cockroach Labs is designed to foster collaboration, creativity, and productivity, with a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the marketing team and other stakeholders
- Final interview with the Senior Marketing Manager
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and reporting
- Communication and presentation skills
- Problem-solving and critical thinking
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on demand generation and marketing campaign successes
- Tailor your cover letter to demonstrate your understanding of Cockroach Labs' mission and values
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing expertise
ATS Keywords: Demand Generation, B2B Marketing, SaaS, Email Marketing, Webinars, Social Advertising, Content Syndication, Reporting, Lead Nurturing, Marketing Automation, Web Analytics, Critical Thinking, Problem Solving, Time Management, Communication
ASSUMPTION: The interview process at Cockroach Labs is designed to assess your marketing skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Webinar platforms (e.g., GoToWebinar, Zoom)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: Familiarity with these tools is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We put our customers first in all that we do
- Inclusive: We foster an environment where everyone can bring their authentic selves to work
- Collaborative: We work together to achieve our goals and support each other's success
Work Style:
- Data-driven: We make decisions based on data and analytics
- Agile: We embrace change and adapt quickly to new information
- Innovative: We continuously seek new and better ways to solve problems
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for understanding customer needs?
- Are you comfortable working in a diverse and inclusive environment, and do you actively seek out opportunities to learn from and collaborate with others?
- Do you have a data-driven mindset and the ability to analyze and interpret data to inform decision-making?
ASSUMPTION: Cockroach Labs values candidates who are passionate about their work, committed to continuous learning, and eager to contribute to a collaborative and inclusive work environment.
⚠️ Potential Challenges
- The role requires a high level of attention to detail and strong organizational skills to manage multiple projects simultaneously
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
- The role may require occasional travel for industry events and conferences
- The fast-paced nature of the role may present challenges for candidates who prefer a more structured or predictable work environment
ASSUMPTION: These challenges can be mitigated by strong communication, time management, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Marketing Campaign Manager or Demand Generation Specialist, but with a greater focus on strategic planning and optimization
- Compared to other roles in the software development industry, this role offers a competitive salary and benefits package, as well as significant growth potential
- Career paths for this role may include progression into senior marketing roles or management positions within the company or the broader industry
ASSUMPTION: This role offers a unique opportunity to gain experience in demand generation and marketing campaign management within a dynamic and growing company.
📝 Sample Projects
- Developing and executing a multi-channel campaign to generate leads for a new product launch
- Creating and managing an email nurture program to improve conversion rates for a specific customer segment
- Managing a global webinar series to educate customers and prospects about new features and updates to the CockroachDB platform
ASSUMPTION: These sample projects are designed to illustrate the types of initiatives that the Demand Generation Manager may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the company in the next 12-24 months, and how does this role contribute to addressing them?
- How does the company measure the success of its demand generation efforts, and what are the key performance indicators (KPIs) for this role?
- What is the company's approach to work-life balance, and how does it support employees in achieving a healthy work-life balance?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company culture, and to demonstrate your interest in and understanding of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in demand generation, marketing campaign management, and related areas
- Write a cover letter that demonstrates your understanding of Cockroach Labs' mission and values, and explains why you are a strong fit for the role
- Prepare for the interview process by researching the company, its products, and its industry, and by practicing common interview questions and your responses
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
