📌 Core Information
🔹 Job Title: Demand Generation Manager
🔹 Company: RChilli Inc.
🔹 Location: Remote (US/CST Hours)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive demand generation strategies to drive awareness, lead generation, and revenue growth.
- Managing and optimizing integrated marketing campaigns using HubSpot and other marketing tools.
- Implementing multi-channel marketing campaigns including email, paid media, content marketing, webinars, and ABM campaigns.
- Collaborating with cross-functional teams to ensure alignment between marketing initiatives and outbound outreach.
- Analyzing campaign performance metrics to provide insights and recommendations for continuous improvement.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in B2B SaaS or HR Tech environments to succeed.
📋 Key Responsibilities
✅ Developing and executing demand generation strategies to drive pipeline growth, generate qualified leads, and support the sales team.
✅ Implementing multi-channel marketing campaigns using HubSpot and other marketing tools.
✅ Collaborating with the SDR team to ensure alignment between marketing initiatives and outbound outreach.
✅ Managing and optimizing lead scoring models and ensuring seamless handoff to the sales team.
✅ Tracking and analyzing campaign performance metrics to provide insights and recommendations for continuous improvement.
✅ Partnering with the content team to develop engaging content assets including whitepapers, case studies, and webinars.
✅ Working closely with the SDR, sales, and product marketing teams to align on goals and share insights.
✅ Utilizing AI-powered tools to optimize performance and drive efficiency.
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a remote team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5+ years of experience in demand generation, preferably in a B2B SaaS or HR Tech environment.
Required Skills:
- Proven track record of managing successful multi-channel campaigns for ERP or similar enterprise markets.
- Strong understanding of ABM strategies and lead nurturing techniques.
- Hands-on experience with HubSpot, Reply.io, Google Analytics, and LinkedIn Ads.
- Excellent analytical and reporting skills.
- Experience collaborating with sales, SDRs, and content teams.
- Familiarity with ERP systems like Oracle HCM and SAP SuccessFactors is highly preferred.
Preferred Skills:
- Experience using AI-powered tools for campaign optimization.
- Strong project management skills with the ability to manage multiple campaigns.
- Excellent written and verbal communication skills.
ASSUMPTION: Candidates with experience in the ERP market and familiarity with Oracle HCM and SAP SuccessFactors will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Demand Generation Manager with 5+ years of experience in B2B SaaS or HR Tech)
Benefits:
- Competitive salary and performance-based incentives.
- Remote work flexibility.
- Opportunity to work with a leading AI-driven recruitment solutions provider.
- Collaborative and dynamic work environment.
Working Hours: 40 hours per week, with a flexible schedule to accommodate US/CST hours.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically AI-powered recruitment solutions.
Company Size: 51-200 employees. This size allows for a collaborative work environment and opportunities for growth.
Founded: 2010. RChilli has established itself as a trusted partner in streamlining hiring processes with advanced AI-powered solutions.
Company Description:
- RChilli helps organizations transform their hiring strategies with AI-powered solutions that simplify recruitment.
- Their AI-driven solutions automate candidate screening, data migration, and profile updates, ensuring recruiters have access to enriched, real-time candidate data for better hiring decisions.
- RChilli reduces time-to-hire, boosts productivity, and makes recruitment seamless, enabling faster, more accurate hiring and building inclusive teams focused on the right skills.
Company Specialties:
- Resume parsing and matching
- Talent acquisition and job matching
- AI-powered tools for recruitment
- Semantic search and match
- Candidate experience and data-driven hiring decisions
Company Website: http://www.rchilli.com
ASSUMPTION: RChilli's focus on AI-powered solutions and commitment to helping organizations stay ahead in today's competitive talent market makes it an attractive place to work for professionals in the recruitment industry.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers opportunities for growth and career advancement within the marketing department.
Reporting Structure: The Demand Generation Manager will report directly to the VP of Marketing and work closely with cross-functional teams, including SDR, sales, and product marketing.
Work Arrangement: Fully remote, with a flexible schedule to accommodate US/CST hours.
Growth Opportunities:
- Expanding RChilli's presence in the ERP market and driving revenue growth.
- Gaining experience in AI-powered marketing tools and strategies.
- Developing leadership skills by managing and mentoring junior marketing team members.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on RChilli's marketing efforts and contribute to the company's success.
🌍 Location & Work Environment
Office Type: Fully remote. RChilli has offices in San Ramon, CA, and Mohali, India, but this role can be performed remotely from anywhere in the United States.
Office Location(s): San Ramon, CA, and Mohali, India (remote work only for this role)
Geographic Context:
- The United States has a large and competitive job market for marketing professionals.
- The remote work arrangement allows for flexibility and a better work-life balance.
- RChilli's collaborative and dynamic work environment fosters innovation and teamwork.
Work Schedule: 40 hours per week, with a flexible schedule to accommodate US/CST hours.
ASSUMPTION: The remote work arrangement and flexible schedule make this role an attractive opportunity for marketing professionals seeking a better work-life balance and the chance to work with a leading AI-driven recruitment solutions provider.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Virtual interview with the hiring manager
- Final interview with the VP of Marketing
Key Assessment Areas:
- Marketing strategy and campaign management
- Analytical and reporting skills
- Collaboration and communication skills
- Alignment with RChilli's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your demand generation experience and relevant skills.
- Demonstrate your understanding of the ERP market and familiarity with Oracle HCM and SAP SuccessFactors.
- Showcase your ability to manage and optimize multi-channel marketing campaigns using HubSpot and other marketing tools.
ATS Keywords: Demand Generation, Campaign Management, Account-Based Marketing, Lead Nurturing, Performance Analytics, Collaboration, Marketing Technology Management, B2B SaaS, HR Tech, HubSpot, Google Analytics, LinkedIn Ads, Project Management, Analytical Skills, Communication Skills, ERP Systems, AI-Powered Tools
ASSUMPTION: RChilli uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter will help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- HubSpot
- Reply.io
- Google Analytics
- LinkedIn Ads
- AI-powered tools for campaign optimization
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates with experience using these platforms will have an advantage in the application process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Remote-friendly and flexible
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy collaborating with team members across different time zones?
- Are you comfortable using data and analytics to inform your marketing strategies and make data-driven decisions?
- Do you have experience managing and optimizing multi-channel marketing campaigns using HubSpot and other marketing tools?
ASSUMPTION: Candidates who align with RChilli's company values and work style will be more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- The remote work arrangement may present challenges in terms of communication and collaboration with team members in different time zones.
- The ERP market is competitive, and driving revenue growth may require innovative and strategic thinking.
- The role requires a high level of autonomy and the ability to manage multiple campaigns simultaneously.
- The United States has a large and competitive job market for marketing professionals, which may make it more challenging to stand out and secure this role.
ASSUMPTION: Candidates who are proactive, adaptable, and able to thrive in a remote work environment will be better equipped to overcome these challenges and succeed in this role.
📈 Similar Roles Comparison
- This role is similar to a Demand Generation Manager or Marketing Manager position in a B2B SaaS or HR Tech company, but with a focus on the ERP market and AI-powered recruitment solutions.
- Compared to other demand generation roles, this position offers the opportunity to work with cutting-edge AI-powered marketing tools and strategies.
- Career paths for this role may include advancing to a Director or VP of Marketing position within the company or transitioning to a similar role in another organization.
ASSUMPTION: Candidates with experience in similar roles or a strong background in demand generation and marketing will be well-suited to this position and have a competitive advantage in the application process.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive awareness and lead generation for RChilli's AI-powered recruitment solutions.
- Implementing an ABM strategy to engage key decision-makers at target companies using Oracle HCM, SAP SuccessFactors, and other ERP systems.
- Managing and optimizing lead scoring models to ensure seamless handoff to the sales team and improve conversion rates.
ASSUMPTION: These sample projects provide a glimpse into the types of responsibilities and initiatives the Demand Generation Manager will be expected to undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current demand generation strategies in place and how this role will contribute to their evolution?
- How does RChilli support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does RChilli measure the success of its demand generation campaigns, and what are the key performance indicators (KPIs) for this role?
- What is the company's long-term vision for its AI-powered recruitment solutions, and how does this role contribute to that vision?
ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role, the company, and the opportunities for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your demand generation experience and relevant skills.
- Prepare examples of your previous marketing campaigns and their results to demonstrate your expertise and achievements.
- Follow up with the HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
