📌 Core Information
🔹 Job Title: Demand Generation Manager
🔹 Company: Incode Technologies
🔹 Location: Mexico
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing demand generation strategies to drive lead generation, customer acquisition, and revenue growth.
- Managing and optimizing lead generation campaigns across various channels, including email marketing, content marketing, SEO/SEM, social media, and paid advertising.
- Collaborating with marketing, SDR, and sales teams to create effective campaigns and initiatives.
- Analyzing and reporting on campaign performance to optimize strategies and tactics continuously.
- Managing marketing automation and CRM tools to streamline and measure marketing activities.
- Working closely with the content team to create engaging and relevant content that attracts and converts target audiences.
- Staying abreast of the latest trends and best practices in B2B marketing and demand generation.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication skills. The ideal candidate will have experience in B2B SaaS and be comfortable working in a fast-paced, high-growth environment.
📋 Key Responsibilities
✅ Develop and implement comprehensive demand-generation strategies that align with business goals and target audiences.
✅ Manage and optimize lead generation campaigns, including email marketing, content marketing, SEO/SEM, social media, and paid advertising.
✅ Collaborate with the SDR team to ensure alignment on targets, lead quality, and conversion processes.
✅ Analyze and report on campaign performance, using data to optimize strategies and tactics continuously.
✅ Manage marketing automation and CRM tools to streamline and measure marketing activities.
✅ Work closely with the content team to create engaging and relevant content that attracts and converts target audiences.
✅ Stay abreast of the latest trends and best practices in B2B marketing and demand generation.
✅ Manage budget and resources for demand generation activities.
ASSUMPTION: The role may also involve occasional travel to attend industry events or meet with clients and partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 7+ years of experience in demand generation or a related field, preferably in a B2B SaaS.
Required Skills:
- Proven track record of developing and executing successful demand-generation strategies.
- Strong analytical skills and experience with marketing metrics and reporting.
- Excellent communication (verbal and written) and time management skills.
- Ideally, knowledge in Hubspot, Salesforce, and Tableau.
Preferred Skills:
- Fluency in Spanish.
- Experience working in a remote, global team.
ASSUMPTION: While not explicitly stated, proficiency in Spanish may be beneficial for this role due to the company's presence in Mexico.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD (Based on industry standards for a senior marketing role in a high-growth startup with 201-500 employees)
Benefits:
- Meaningful Equity
- Flexible Working Hours & Workplace
- Open Vacation Policy
- Wellness Program
- International Travel Opportunities
- Additional benefits package according to location (401k, medical insurance, etc.)
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in high-growth startups. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Identity Verification and Digital Trust solutions.
Company Size: 201-500 employees (Mid-sized, high-growth startup)
Founded: 2015, with headquarters in San Francisco, California, and offices in Mexico City, Mexico; Belgrade, Serbia; and Madrid, Spain.
Company Description:
- Incode delivers the industry's most accurate identity verification, fully automated, secure, and engineered to maximize conversions while preventing fraud.
- Trusted by global leaders in different industries to secure millions of digital identities across onboarding, authentication, and compliance use cases.
- Named as a Leader in the first-ever Gartner® Magic Quadrant™ for Identity Verification 2024.
Company Specialties:
- Mobile Security
- KYC
- AML
- B2B
- Identity Management
- Identity Security
- Digital Security
- Mobile Payments
- iOS
- Android
- Enterprise Security
- Artificial Intelligence
- Machine Learning
- Biometrics
- Facial Recognition
- Technology
- Startup
- Mobile Application
- Web Application
- Enterprise Software
- API
- SDK
- Innovation
- Cloud Computing
- On Premise Solutions
- Servers
- Encryption
- Security
- and Fraud Prevention
Company Website: http://www.incode.com
ASSUMPTION: Incode is a fast-growing, innovative company that values high performance, continuous feedback, and promoting from within. They offer competitive benefits and perks to attract and retain top talent.
📊 Role Analysis
Career Level: Senior Marketing Role
Reporting Structure: The Demand Generation Manager will report directly to the VP of Marketing or a similar role.
Work Arrangement: Remote OK, with flexible working hours and an open vacation policy.
Growth Opportunities:
- As Incode continues to grow, there will be opportunities for the Demand Generation Manager to take on more responsibilities and advance their career within the marketing department or the company as a whole.
- The role may also involve mentoring junior team members, providing opportunities for professional development and growth.
ASSUMPTION: Given the company's high growth and expansion plans, there will be ample opportunities for the right candidate to grow and make a significant impact on the business.
🌍 Location & Work Environment
Office Type: Incode has offices in Mexico City, Mexico; Belgrade, Serbia; and Madrid, Spain. However, this role is open to remote candidates.
Office Location(s): 101 Mission St, San Francisco, California 94105, US; Calle Arquímides 212, Piso 4, Mexico City, DF 11550, MX; Kneza Mihaila 33, 1st Floor, Stari Grad, Central Serbia 11000, RS; Paseo de la Castellana, 43, Madrid, Community of Madrid 28046, ES
Geographic Context:
- Mexico City, Mexico: A vibrant, multicultural city with a rich history and a thriving tech industry.
- Belgrade, Serbia: A historic city with a growing tech scene and a lower cost of living compared to Western Europe.
- Madrid, Spain: A bustling city with a strong tech industry, a high quality of life, and a vibrant cultural scene.
Work Schedule: Full-time (40 hours/week), with flexible working hours and an open vacation policy.
ASSUMPTION: While the role is open to remote candidates, working from one of Incode's offices may provide opportunities for better collaboration and integration with the team.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with Incode's values
- Experience with marketing automation and CRM tools
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with demand generation strategies, lead generation campaigns, and marketing automation tools.
- Showcase your understanding of the identity verification industry and Incode's products and services.
- Demonstrate your ability to work effectively in a remote, global team.
ATS Keywords: Demand Generation, Lead Generation, Email Marketing, Content Marketing, SEO, SEM, Social Media, Paid Advertising, Marketing Automation, CRM, B2B Marketing, Hubspot, Salesforce, Tableau, Identity Verification, Digital Trust
ASSUMPTION: Incode uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Hubspot
- Salesforce
- Tableau
- Marketo (or similar marketing automation tools)
- Google Analytics
- Social media platforms (LinkedIn, Twitter, Facebook, etc.)
- Email marketing platforms (Mailchimp, Constant Contact, etc.)
ASSUMPTION: The specific tools and technologies used by Incode may evolve over time as the company grows and expands its marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Values are what we value
- High performance
- Freedom & responsibility
- Context, not control
- Highly aligned, loosely coupled
- Continuous Feedback
- Pay Top of Market
- Promotions & Development
Work Style:
- Incode values a high-growth, fast-paced work environment.
- The company encourages autonomy, innovation, and continuous learning.
- Incode's culture is collaborative, with a strong emphasis on cross-functional teamwork and open communication.
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-growth environment?
- Are you comfortable working remotely and collaborating with global teams?
- Do you have a proven track record of developing and executing successful demand-generation strategies?
- Are you comfortable managing a budget and resources for demand generation activities?
- Do you have strong analytical skills and experience with marketing metrics and reporting?
- Are you a strong communicator, both verbally and in writing?
ASSUMPTION: Incode's culture is dynamic and fast-paced, with a strong emphasis on high performance and continuous feedback. Candidates should be comfortable working in a startup environment and be able to thrive in a rapidly changing landscape.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry events or meet with clients and partners.
- The company is growing rapidly, which may present challenges in terms of managing resources and maintaining a consistent work environment.
- The role may involve working with a remote, global team, which can present unique communication and collaboration challenges.
- The company's high-growth environment may require candidates to be adaptable and comfortable with change.
ASSUMPTION: While Incode offers a dynamic and exciting work environment, candidates should be prepared to face the unique challenges that come with working in a high-growth startup.
📈 Similar Roles Comparison
- Demand Generation Manager vs. Marketing Manager: The Demand Generation Manager role is more focused on lead generation and customer acquisition, while the Marketing Manager role may have a broader scope, including brand management, product marketing, and market research.
- Industry-specific context: Incode operates in the Identity Verification and Digital Trust industry, which is a niche market with unique challenges and opportunities.
- Career path comparison: A Demand Generation Manager role can lead to career advancement in marketing, such as a VP of Marketing or Chief Marketing Officer, or transition to a related field, such as sales or product management.
ASSUMPTION: While the Demand Generation Manager role shares some similarities with other marketing roles, it has unique aspects that require specific skills and experience.
📝 Sample Projects
- Developing and executing a comprehensive demand-generation strategy to drive lead generation and customer acquisition for a new product launch.
- Managing and optimizing lead generation campaigns across various channels to achieve a specific cost per acquisition (CPA) target.
- Collaborating with the content team to create engaging and relevant content that resonates with target audiences and drives conversions.
ASSUMPTION: The specific projects and initiatives undertaken by the Demand Generation Manager will depend on the company's goals, target audiences, and market conditions.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the demand generation team currently, and how can this role help address them?
- How does the company measure the success of demand generation campaigns, and what are the key performance indicators (KPIs) used?
- What opportunities are there for professional development and growth within the marketing department or the company as a whole?
- How does the company support work-life balance for remote employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and the company, and can help you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio or examples of your previous demand generation campaigns and their results.
- Research Incode's products, services, and industry to demonstrate your understanding of the company and its market.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
