📌 Core Information
- Job Title: Demand Generation Manager
- Company: Motus
- Location: United States
- Job Type: Full-time
- Category: Marketing
- Date Posted: May 5, 2025
- Experience Level: 5-10 years
- Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Defining and executing marketing strategies to drive awareness, engagement, and pipeline in target markets.
- Collaborating with sales and marketing teams to optimize lead generation and campaign performance.
- Managing the flow of leads from marketing to sales in partnership with marketing operations.
- Managing legal processes for new marketing program contracts.
- Planning and conducting ongoing budget reconciliations, monitoring spend, and suggesting areas of improvement/investment.
- Owning campaign creation and launch with Marketing Ops, ensuring proper campaign scoring, QA, and reporting.
- Leading and optimizing external marketing agencies as an extension of the internal team.
- Partnering with the sales team to define and implement processes for MQL follow-up.
- Working with marketing operations to measure and report on performance of all marketing campaigns and assess against goals.
- Identifying trends and insights from data, and optimizing spend and performance based on findings.
- Partnering with Account Management and Customer Success teams to support expansion initiatives.
📋 Key Responsibilities
- 🔹 Define demand generation strategy and approaches, in close collaboration with partners across the go-to-market teams.
- 🔹 Lead the design, execution, and implementation of demand generation campaigns that increase engagement and opportunity creation within target market segments.
- 🔹 Manage and monitor the flow of leads from marketing to sales in partnership with marketing operations.
- 🔹 Manage legal process for new marketing program contracts.
- 🔹 Plan budget and conduct ongoing budget reconciliations; monitor spend and suggest areas of improvement/investment.
- 🔹 Own campaign creation and launch with Marketing Ops – ensure proper campaign scoring, QA, and reporting.
- 🔹 Lead and optimize our external marketing agencies as an extension of our internal team.
- 🔹 Partner with the sales team to define and implement processes for MQL follow-up.
- 🔹 Work with marketing operations to measure and report on performance of all marketing campaigns and assess against goals.
- 🔹 Identify trends and insights from our data, and then optimize spend and performance based on your findings.
- 🔹 Partner with our Account Management and Customer Success teams to support expansion initiatives.
🎯 Required Qualifications
- Education: Bachelor’s Degree preferably in Marketing or a related discipline, MBA a plus.
- Experience: 4-6 years of marketing experience in demand generation, paid digital marketing, or integrated campaign development.
- Required Skills:
- Proven track record in demand generation, with a strong understanding of various marketing channels and tactics.
- Excellent communication, collaboration, and leadership skills.
- Strong analytical skills and data-driven mindset.
- Experience with enterprise technology products a plus.
- Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot, HubSpot).
- Familiarity with SQL or other data query languages.
- Knowledge of marketing budgeting and financial analysis.
💡 Assumptions
- For Job Overview: The role requires a high level of collaboration and strategic thinking to drive successful marketing campaigns and optimize performance.
- For Key Responsibilities: The candidate should be comfortable managing multiple projects, working with cross-functional teams, and making data-driven decisions to achieve marketing goals.
💰 Compensation & Benefits
- Salary Range: $112,000 - $130,000 USD per year
- Benefits:
- Medical, dental, and vision insurance with an employer contribution.
- Open paid time off.
- Flexible spending or health savings account.
- 401k plan with company match.
- Company-paid short- and long-term disability coverage.
- Basic life insurance plans.
- Family planning and parenting support benefits through Maven.
- Mental health support through Modern Health.
- $1,000 home office reimbursement program.
- $2,000 internal referral program.
- WorkAnywhere reimbursement of internet and cellular costs.
- 16 weeks maternity leave and 8 weeks paternity leave.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development
- Company Size: 501-1,000 employees
- Founded: 2004
- Headquarters: Boston, MA
- Specialties: Mobile workforce management solutions, mileage capture technology, vehicle reimbursement solutions, fleet personal use management solutions, driver safety solutions, route planning & optimization, expense management solutions, and future fleet.
- Website:
📊 Role Analysis
- Career Level: Mid-career to senior-level marketing professional with experience in demand generation and digital marketing.
- Reporting Structure: This role reports directly to the Vice President of Marketing or a similar senior marketing leader.
- Work Arrangement: The role is remote-friendly, with a flexible work arrangement that allows for a hybrid or fully remote work environment.
- Growth Opportunities: This role offers opportunities to grow within the marketing department or explore other areas of the organization, such as sales or product management.
🌍 Location & Work Environment
- Office Type: Hybrid or fully remote, with occasional in-person meetings and events.
- Office Location(s): Boston, MA
- Geographic Context: Motus is headquartered in Boston, MA, with a remote-friendly work environment that caters to employees across the United States.
- Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 3:00 PM EST, and the ability to work remotely from anywhere in the United States.
💼 Interview & Application Insights
- Typical Process: The interview process typically includes phone or video screens, followed by on-site or virtual interviews with key stakeholders, including the hiring manager and other team members.
- Key Assessment Areas: Candidates should be prepared to discuss their experience with demand generation, digital marketing, and campaign optimization. They should also be ready to present their ideas for driving engagement and pipeline growth in target markets.
- Application Tips:
- Highlight your relevant experience with demand generation and digital marketing.
- Tailor your resume and cover letter to emphasize the skills and qualifications required for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and leadership abilities.
- ATS Keywords: Demand Generation, Digital Marketing, Integrated Campaign Development, Paid Search, Paid Social, Content Syndication, Display Advertising, Data Analysis, Communication Skills, Collaboration, Lead Management, Budget Management, Campaign Optimization, Sales Collaboration, Marketing Strategy, Enterprise Technology
🛠 Cultural Fit Considerations
- Company Values: Motus values innovation, collaboration, and a commitment to making WorkLife better for everyone. They prioritize work-life balance, diversity, and inclusion.
- Work Style: Motus fosters a dynamic, fast-paced work environment where employees are encouraged to take initiative, learn continuously, and contribute to the company's success.
- Self-Assessment Questions:
- How do you align with Motus' commitment to innovation and collaboration?
- How do you approach balancing work and personal life in a remote or hybrid work environment?
- How do you ensure effective communication and collaboration with remote team members?
⚠️ Potential Challenges
- Challenge 1: The role requires managing multiple projects and stakeholders, which can be demanding and stressful at times.
- Challenge 2: The fast-paced nature of the role may require working outside of standard business hours to meet deadlines and deliver results.
- Challenge 3: The remote work environment may present communication and collaboration challenges that require proactive problem-solving and adaptability.
- Challenge 4: The role may require occasional travel for meetings, events, or client visits.
📈 Similar Roles Comparison
- Comparison Point 1: This role is similar to other demand generation or digital marketing roles, but it focuses specifically on driving engagement and pipeline growth in target markets for an enterprise-level technology company.
- Comparison Point 2: The role requires a strong understanding of enterprise-level marketing strategies and tactics, as well as the ability to work effectively with cross-functional teams and senior leadership.
- Comparison Point 3: The role offers opportunities for career growth and development within the marketing department or other areas of the organization.
📝 Sample Projects
- Project Example 1: Developing and executing a multi-channel demand generation campaign that increases engagement and opportunity creation in a specific target market.
- Project Example 2: Analyzing campaign performance data to identify trends and insights, and optimizing spend and performance based on findings.
- Project Example 3: Collaborating with the sales team to define and implement processes for MQL follow-up, and measuring the impact on pipeline growth.
❓ Key Questions to Ask During Interview
- Question 1: How do you approach defining and executing marketing strategies to drive engagement and pipeline growth in target markets?
- Question 2: Can you describe your experience with managing multiple marketing campaigns and working with cross-functional teams?
- Question 3: How do you ensure effective communication and collaboration with remote team members and stakeholders?
- Question 4: How do you prioritize and manage your time and resources to meet multiple project deadlines and deliver results?
- Question 5: How do you stay up-to-date with industry trends and best practices in demand generation and digital marketing?
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