Demand Generation Manager

📌 Core Information

🔹 Job Title: Demand Generation Manager

🔹 Company: Orbital

🔹 Location: New York, New York, United States

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (London, NYC)

🚀 Job Overview

Key aspects of this role include:

• Building and owning the demand generation roadmap from awareness to acquisition
• Designing and launching multi-channel campaigns to drive qualified pipeline
• Running ABM experiments to engage high-value target firms
• Partnering with Sales to align targeting, lead scoring, and nurture flows
• Managing the Martech stack and recommending tools as the company grows

ASSUMPTION: This role requires a strategic mindset, hands-on execution, and the ability to thrive in an early-stage, fast-paced environment.

📋 Key Responsibilities

✅ Build and own the roadmap for demand generation, from awareness to acquisition

✅ Design and launch multi-channel campaigns, including email, paid search and paid social, SEO, and webinars efforts to drive qualified pipeline

✅ Run ABM experiments to engage high-value target firms based on geography, firm size, and use case

✅ Define and track key metrics across the funnel (MQLs, SQLs, conversion rates), continually working to improve performance

✅ Partner with Sales to align targeting, lead scoring, and nurture flows

✅ Manage our Martech stack (paid media tools, analytics) and recommend what to add, or ditch, as we grow

ASSUMPTION: This role requires a strong understanding of B2B demand generation strategies and a data-driven approach to optimize campaigns and improve performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in demand generation, with at least 3 years in a B2B SaaS environment

Required Skills:

• Proven track record of driving pipeline growth through demand generation strategies
• Experience with paid media campaigns (LinkedIn, Google Ads) and Martech stack management
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Ability to work independently and in a team environment

Preferred Skills:

• Experience with ABM strategies
• Familiarity with the legaltech industry
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: Candidates with experience in early-stage SaaS companies and a results-oriented approach will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and market rates for demand generation managers in New York)

Benefits:

• 401(k) Plan: Match 100% of contribution up to 4% of salary
• Vacation Days: 20 days per year
• Sick Leave: 40 hours paid sick leave
• Health Insurance: Competitive medical, dental, and vision plan
• Professional Development: $1,200 stipend per year
• Commuter Benefits: Allocate pre-tax earnings to cover eligible commuting expenses
• In-Office Perks: Late night office dinner and weekly team meals
• Equity Participation: You will be granted [number] stock options in Orbital Witness Limited, subject to Board approval and the terms outlined in the Company’s Stock Option Plan

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days in the office per week, with the option to work remotely the rest of the time)

ASSUMPTION: The salary range provided is an estimate based on market rates for demand generation managers in New York with 5-10 years of experience. The final offer will be determined based on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Legaltech - Orbital is transforming how lawyers and property professionals understand risk in real estate by building the go-to platform for real estate legal due diligence used by law firms and investors in the UK and now expanding to the US

Company Size: Small (2-10 employees) - As the first dedicated Demand Gen hire in the US, you'll have significant influence on how the company scales its marketing efforts in this new market

Founded: 2024 - Orbital is a young, fast-growing company with a strong focus on innovation and customer success

Company Description:

• Orbital is a Legaltech company that specializes in real estate legal due diligence
• The company's platform is used by law firms and investors to understand risk in real estate transactions
• Orbital is expanding its presence in the US, with plans to grow its team and customer base in both London and NYC

Company Specialties:

• Real estate legal due diligence
• Risk assessment and mitigation
• Legaltech solutions for law firms and investors

Company Website: orbitalai.net

ASSUMPTION: Orbital's focus on innovation and customer success creates an environment where employees can have a significant impact on the company's growth and direction.

📊 Role Analysis

Career Level: Mid-level - This role reports directly to the Director of Marketing and will work closely with the Senior Product Marketing Manager, Marketing Executive, and BDR team

Reporting Structure: The Demand Generation Manager will report directly to the Director of Marketing and will work closely with other marketing team members and the BDR team

Work Arrangement: Hybrid - The role requires 2-3 days in the office per week, with the option to work remotely the rest of the time. The team is currently based in London, with plans to expand and establish a presence in both London and NYC

Growth Opportunities:

• As the first dedicated Demand Gen hire in the US, there is significant potential for growth and advancement as the company expands its presence in the market
• The role offers the opportunity to build and own the demand generation roadmap, with the potential to expand into other marketing functions as the team grows
• The company's focus on innovation and customer success creates an environment where employees can have a significant impact on the company's growth and direction

ASSUMPTION: The Demand Generation Manager will play a critical role in shaping Orbital's marketing strategy and growth in the US, with significant opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Hybrid - The role requires 2-3 days in the office per week, with the option to work remotely the rest of the time

Office Location(s): London, NYC

Geographic Context:

• New York, NY - The role is based in New York, with a focus on driving demand generation efforts in the US market
• London, UK - The team is currently based in London, with plans to expand and establish a presence in both London and NYC

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (2-3 days in the office per week, with the option to work remotely the rest of the time)

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to collaborate and build relationships in the office while also enjoying the flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Phone/Video Screen with the Director of Marketing
• In-depth interview with the Director of Marketing and Senior Product Marketing Manager
• Case study or project presentation
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and planning
• Campaign execution and optimization
• Data analysis and interpretation
• Communication and collaboration skills

Application Tips:

• Highlight your experience with demand generation strategies and paid media campaigns in your resume and cover letter
• Be prepared to discuss your approach to ABM and how you've used data to optimize campaigns in the past
• Demonstrate your understanding of the legaltech industry and how your skills and experience make you a strong fit for this role

ATS Keywords: Demand Generation, SaaS, B2B, Marketing, Campaign Management, Lead Scoring, Analytics, ABM, SEO, Paid Media, Collaboration, Strategic Planning, Process Improvement, Martech Management, High-Touch Approach, Results-Oriented

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, campaign execution skills, and cultural fit with the Orbital team.

🛠️ Tools & Technologies

• Paid media tools (e.g., LinkedIn Ads, Google Ads)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• ABM platforms (e.g., Engagio, Demandbase)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's evolving tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Success
• Collaboration
• Continuous Learning

Work Style:

• Scrappy and self-starting
• Calm under pressure
• Collaborative and coachable
• Excited about the journey, not just the outcome

Self-Assessment Questions:

• Do you thrive in a dynamic, early-stage environment where you have the opportunity to build and own the demand generation roadmap?
• Are you comfortable managing a Martech stack and recommending tools as the company grows?
• Do you have experience with ABM strategies and a data-driven approach to optimizing campaigns?

ASSUMPTION: Candidates who are scrappy, self-starting, and comfortable working in a dynamic, early-stage environment will be most successful in this role.

⚠️ Potential Challenges

• The role requires a strong understanding of B2B demand generation strategies and a data-driven approach to optimize campaigns and improve performance
• The company is expanding its presence in the US, which may present unique challenges and opportunities in the market
• The role requires a hybrid work arrangement, which may present challenges in terms of communication and collaboration
• The company is a small, fast-growing startup, which may present challenges in terms of resources and infrastructure

ASSUMPTION: Candidates who are strategic thinkers, comfortable working in a dynamic environment, and able to thrive in a small, fast-growing startup will be most successful in this role.

📈 Similar Roles Comparison

• This role is unique in that it is the first dedicated Demand Gen hire in the US for a Legaltech company expanding its presence in the market
• Similar roles in other industries may not have the same focus on ABM strategies or the same level of responsibility for building and owning the demand generation roadmap
• Candidates with experience in early-stage SaaS companies and a results-oriented approach will be most successful in this role

ASSUMPTION: The unique nature of this role requires a candidate with a strong understanding of B2B demand generation strategies, experience with ABM strategies, and the ability to thrive in an early-stage, fast-paced environment.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive qualified pipeline for a new product launch
• Conducting market research to identify high-value target firms and develop an ABM strategy to engage them
• Optimizing campaign performance by analyzing data and adjusting targeting, messaging, and channels based on results

ASSUMPTION: The specific projects assigned may vary depending on the candidate's experience and the company's evolving priorities.

❓ Key Questions to Ask During Interview

• How does Orbital plan to scale its marketing efforts in the US, and how does this role fit into that strategy?
• What are the key priorities for the first 30, 60, and 90 days in this role?
• How does Orbital support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the company in the US market, and how can this role help address them?
• How does Orbital foster a culture of innovation and customer success, and how does this role contribute to that?

ASSUMPTION: Candidates should ask thoughtful, strategic questions that demonstrate their understanding of the role, the company, and the market.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your experience with demand generation strategies, paid media campaigns, and ABM strategies
• Prepare a case study or project presentation that demonstrates your ability to build and execute successful demand generation campaigns
• Follow up with the Director of Marketing one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.