Demand Generation Manager

📌 Core Information

🔹 Job Title: Demand Generation Manager

🔹 Company: Walnut

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (EST/CST preferred)

🚀 Job Overview

Key aspects of this role include:

• Designing and executing data-driven ABX campaigns to drive growth in mid-market and enterprise accounts
• Collaborating across departments to optimize demand generation strategies
• Ensuring effective measurement and reporting of campaign performance
• Leveraging tools such as HubSpot, SFDC, 6sense, and LinkedIn Campaign Manager

ASSUMPTION: This role requires a strong background in demand generation and ABX campaigns, with a focus on driving measurable pipeline and revenue growth.

📋 Key Responsibilities

✅ Own ABX strategy and execution, including building target-account matrices, program structure, and alignment with sales

✅ Stand up measurement and reporting, partnering with RevOps to track plays from first touch to closed-won and surface weekly leading-indicator dashboards

✅ Optimize always-on channels, keeping CPL, CAC, and reach guardrails green while ABX soaks budget, and identify quick wins in paid search and lifecycle email

✅ Collaborate on messaging and content, feeding persona insights to Product Marketing and briefing Content on asset gaps that unlock account progression

✅ Enable Sales and SDRs, working with Sales Enablement to build cadences, talk tracks, and one-sheet briefs that sync with ABX campaigns, and run post-mortems to tighten loops

✅ Test, learn, scale - run structured experiments (audience, creative, offers), kill what doesn’t move pipeline, and double-down on what does

ASSUMPTION: This role requires a high degree of autonomy and the ability to work effectively across multiple departments.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-7 years running multi-channel demand programs, with experience leading or co-leading an ABM/ABX motion (enterprise + mid-market) and showing SQL or revenue impact

Required Skills:

• Proven expertise in demand generation, ABX campaigns, and data-driven marketing
• Fluency with tools such as HubSpot, SFDC, 6sense, LinkedIn Campaign Manager, and gifting/personalization platforms
• Strong analytical mindset, with a focus on key demand generation outcomes and their impact on the business
• Proven ability to work autonomously, with a "make it happen" mindset and a strong sense of ownership and pride in craft

Preferred Skills:

• Experience with intent data platforms and retargeting
• Familiarity with the sales automation space

ASSUMPTION: Candidates with experience in B2B sales or marketing, particularly in the tech industry, may be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $110,000 - $125,000 USD per year

Benefits:

• Medical, dental, and vision insurance
• Life and disability coverage
• 401(k) with company match
• Generous paid time off

Working Hours: Full-time, with a flexible schedule

ASSUMPTION: The salary range provided is an estimate based on industry standards for a demand generation manager role with 5-7 years of experience. Actual compensation may vary based on factors such as experience, skills, location, and business needs.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 51-200 employees

Founded: 2020

Company Description:

• Walnut helps SaaS companies simplify the sales process for their buyers by showcasing the value of their products in engaging, personalized, and interactive product demos.
• The demo phase is one of the most crucial steps in any B2B company sales process, but it comes with many challenges that Walnut's interactive demo platform aims to address.
• Walnut's platform enables customization, increases consistency, collects valuable insights, saves time and resources, and closes the loop by plugging into leading CRM's.

Company Specialties:

• Interactive product demos
• Sales automation
• B2B sales enablement

Company Website: http://walnut.io

ASSUMPTION: Walnut is a fast-growing startup in the sales automation space, backed by top-notch investors, and is looking for proactive self-starters who are excited about building within a new, rapidly growing, and still-to-be-defined category.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the VP of Marketing

Work Arrangement: Remote (EST/CST preferred)

Growth Opportunities:

• As Walnut continues to grow, there will be opportunities for the Demand Generation Manager to take on more responsibility and potentially lead a team in the future.
• The company values culture, grit, transparency, and excellence, and encourages employees to take on new challenges and grow within the organization.

ASSUMPTION: This role offers a unique opportunity to join a team that is growing rapidly and changing the way B2B product companies handle and manage their GTM processes and strategies, while it's still in its early days when your impact will be huge both vertically and horizontally on the market, the GTM strategy, the product, and the whole organization.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): United States (preference for EST/CST time zones)

Geographic Context:

• The United States has a diverse and dynamic business environment, with a strong focus on innovation and technology.
• The EST/CST time zones are preferred for better collaboration with the team and stakeholders.

Work Schedule: Full-time, with a flexible schedule

ASSUMPTION: Working remotely requires strong self-motivation, time management, and communication skills. Candidates should be comfortable working independently and collaborating with team members across different time zones.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• In-depth interview with the VP of Marketing
• Case study or project presentation
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and planning
• Data analysis and reporting
• Campaign execution and optimization
• Collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with ABX campaigns and demand generation strategies.
• Showcase your ability to work autonomously and drive results in a fast-paced, dynamic environment.

ATS Keywords: Demand Generation, ABX Campaigns, Data-Driven Marketing, Sales Alignment, Measurement and Reporting, Paid Social, Outbound Orchestration, Intent Retargeting, Content Collaboration, Sales Enablement, Structured Experiments, HubSpot, SFDC, 6sense, LinkedIn Campaign Manager, Gifting Platforms

ASSUMPTION: The interview process for this role may include assessments of the candidate's technical skills, as well as their cultural fit with the company's values and work environment.

🛠️ Tools & Technologies

• HubSpot
• SFDC
• 6sense
• LinkedIn Campaign Manager
• Gifting/Personalization Platforms

ASSUMPTION: Familiarity with these tools is required for success in this role. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Culture: Walnut values a strong company culture that fosters collaboration, innovation, and growth.
• Grit: The company encourages employees to be persistent, resilient, and determined in the face of challenges.
• Transparency: Walnut values open and honest communication, both internally and externally.
• Excellence: The company strives for excellence in all aspects of its business, from product development to customer service.

Work Style:

• Autonomous: Candidates should be comfortable working independently and taking initiative.
• Creative: Walnut values innovative thinking and encourages employees to explore new ideas and approaches.
• Exploratory: The company encourages employees to take on new challenges and learn continuously.

Self-Assessment Questions:

• Do you thrive in an environment that values autonomy and creativity?
• Are you comfortable working remotely and collaborating with team members across different time zones?
• Do you have a strong sense of ownership and pride in your craft?

ASSUMPTION: Candidates who are a strong cultural fit with Walnut's values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Working remotely requires strong self-motivation and time management skills.
• The fast-paced, dynamic nature of the company may present challenges for candidates who prefer a more structured or stable work environment.
• The role requires a high degree of collaboration with multiple departments, which may present communication and coordination challenges.
• The company is growing rapidly, which may present challenges in terms of role definition, priorities, and workload.

ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them proactively in their application and interview process.

📈 Similar Roles Comparison

• This role is unique in that it combines demand generation, ABX campaigns, and data-driven marketing to drive growth in mid-market and enterprise accounts.
• While there may be similar roles in other companies, the specific focus on ABX campaigns and the company's rapid growth make this role unique.
• Candidates should be prepared to discuss their experience with ABX campaigns and how they have driven measurable pipeline and revenue growth in previous roles.

ASSUMPTION: This role offers a unique opportunity to join a team that is growing rapidly and changing the way B2B product companies handle and manage their GTM processes and strategies, while it's still in its early days when your impact will be huge both vertically and horizontally on the market, the GTM strategy, the product, and the whole organization.

📝 Sample Projects

• Developing and executing an ABX campaign to drive growth in a specific mid-market or enterprise account
• Analyzing campaign performance data to optimize demand generation strategies and improve ROI
• Collaborating with Product Marketing to develop persona insights and brief Content on asset gaps that unlock account progression

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. Actual projects may vary based on the company's specific needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• How does Walnut approach collaboration and communication across departments, particularly with Sales and RevOps?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Walnut support the growth and development of its employees, particularly in this role?
• What are the key challenges facing the company in the next 12-24 months, and how does this role contribute to addressing them?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the team they will be working with. Candidates should feel free to ask additional questions based on their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a case study or project presentation to showcase your experience with ABX campaigns and demand generation strategies.
• Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.