Demand Generation Manager

📌 Core Information

🔹 Job Title: Demand Generation Manager

🔹 Company: TigerConnect

🔹 Location: Hybrid - Santa Monica, CA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Strategizing and executing integrated marketing campaigns targeting the Enterprise market segment
• Collaborating with partnerships team to develop partner marketing activities
• Analyzing demand funnel and campaign performance data to optimize programs and communicate results
• Staying up-to-date with industry trends and emerging technologies
• Identifying new demand generation opportunities and innovative approaches

ASSUMPTION: This role requires a strategic and analytical mindset, with a strong focus on data-driven decision making and continuous optimization of marketing campaigns.

📋 Key Responsibilities

✅ Strategize and execute integrated campaigns, including planning, strategy, and execution

✅ Collaborate with partnerships team to develop partner marketing activities

✅ Own lead and pipeline metrics, continuously analyzing demand funnel and campaign performance data

✅ Stay up-to-date with industry trends, competitor activities, and emerging technologies

✅ Identify new demand generation opportunities and innovative approaches

ASSUMPTION: The ideal candidate will have a proven track record of developing and executing successful demand generation campaigns, resulting in measurable lead generation and revenue growth.

🎯 Required Qualifications

Education: Bachelor's or master's degree preferred

Experience: 5+ years of experience in demand generation or growth, with a bonus for experience in the medical-related industry

Required Skills:

• Proven track record of developing and executing successful demand generation campaigns
• Proficiency in Salesforce and Marketo
• Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions
• Excellent written and verbal communication skills
• Strong project management and organizational skills

Preferred Skills:

• Experience with Jira
• Healthcare industry knowledge

ASSUMPTION: Candidates should have a strong background in demand generation, with a focus on data analysis and campaign optimization.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Demand Generation Manager with 5-10 years of experience in the healthcare or medical industry)

Benefits:

• Excellent Medical, Dental, and Vision insurance for you and your family
• 401k match
• Wellness reimbursement program and company-wide wellness days
• Flexible time off

Working Hours: Full-time (40 hours per week), with flexible remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Demand Generation Manager with the required experience level and location. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: TigerConnect operates in the healthcare technology industry, focusing on clinical communication and collaboration solutions

Company Size: TigerConnect is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment

Founded: TigerConnect was founded in 2010 and has since grown to become a leading provider of clinical communication and collaboration platforms

Company Description:

• TigerConnect transforms healthcare by providing a unified communication platform that connects care teams across departments and beyond hospitals
• The company streamlines clinical workflows throughout the care continuum, enabling information to flow faster and more efficiently
• TigerConnect has been recognized as one of the Best Places to Work in Los Angeles (2022-2025) and one of the Best Paying Companies in Los Angeles (2022), with the Best Perks & Benefits (2022)

Company Specialties:

• Clinical Communication & Collaboration
• Healthcare Technology
• Healthcare IT
• Secure Communication
• Unified Communications
• Physician Scheduling
• Alarm Management
• Patient Engagement
• Pre-Hospital Communication

Company Website: http://tigerconnect.com

ASSUMPTION: TigerConnect's focus on clinical communication and collaboration makes this role an excellent fit for candidates with experience in healthcare or medical marketing.

📊 Role Analysis

Career Level: This role is a mid-level management position, with opportunities for growth and advancement within the marketing department

Reporting Structure: The Demand Generation Manager will report directly to the Vice President of Marketing and work cross-functionally with various internal teams and partners

Work Arrangement: This role offers remote flexibility, with the option to work remotely or from the company's prime office space in Santa Monica, California

Growth Opportunities:

• Expanding the demand generation team and taking on a leadership role
• Transitioning into a more strategic or specialized marketing role within the company
• Exploring opportunities in other departments, such as product management or business development

ASSUMPTION: The Demand Generation Manager role offers numerous growth opportunities, both within the marketing department and across the organization.

🌍 Location & Work Environment

Office Type: TigerConnect offers a hybrid work environment, with the option to work remotely or from the company's office in Santa Monica, California

Office Location(s): 2110 Broadway, Santa Monica, California, US

Geographic Context:

• Santa Monica is a coastal city in Los Angeles County, California, known for its beaches, parks, and vibrant downtown area
• The city offers a mix of urban and suburban living, with a diverse range of neighborhoods and amenities
• Santa Monica is well-connected by public transportation, with easy access to Los Angeles International Airport (LAX) and other major transportation hubs

Work Schedule: The Demand Generation Manager will work a full-time schedule, with the option for flexible remote work arrangements

ASSUMPTION: The hybrid work environment at TigerConnect offers a balance between remote flexibility and in-person collaboration, providing the best of both worlds for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Vice President of Marketing

Key Assessment Areas:

• Campaign strategy and execution
• Data analysis and interpretation
• Communication and presentation skills
• Cultural fit and alignment with TigerConnect's mission and values

Application Tips:

• Highlight your experience with demand generation campaigns and data-driven decision making
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare examples of successful campaigns you've executed and the results you achieved

ATS Keywords: Demand Generation, Marketing Automation, CRM Platforms, Salesforce, Marketo, Data Analysis, Campaign Management, Project Management, Content Creation, Communication Skills, Healthcare Industry Knowledge, Lead Generation, Revenue Growth, Analytical Mindset, Organizational Skills

ASSUMPTION: The interview process at TigerConnect is designed to assess the candidate's strategic thinking, analytical skills, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• Jira (preferred)

ASSUMPTION: Proficiency in Salesforce and Marketo is required for this role, with experience in Jira being a bonus.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered
• Collaborative
• Innovative
• Data-driven
• Committed to excellence

Work Style:

• Strategic and analytical
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you stay organized and manage multiple campaigns simultaneously?
• Can you provide an example of a time when you identified a trend in data and used it to optimize a campaign?
• How do you approach collaborating with cross-functional teams and partners to develop and execute marketing activities?

ASSUMPTION: TigerConnect values candidates who are patient-centered, collaborative, innovative, data-driven, and committed to excellence, with a strategic and analytical work style.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously and meeting deadlines
• Analyzing large datasets and deriving meaningful insights
• Adapting to a fast-paced and dynamic work environment
• Collaborating effectively with cross-functional teams and partners

ASSUMPTION: The Demand Generation Manager role presents unique challenges that require strong project management, analytical, and communication skills.

📈 Similar Roles Comparison

• Unlike other demand generation roles, this position focuses primarily on the Enterprise market segment
• TigerConnect's focus on the healthcare industry requires a strong understanding of healthcare trends and market dynamics
• This role offers opportunities for growth and advancement within the marketing department and across the organization

ASSUMPTION: The Demand Generation Manager role at TigerConnect is unique in its focus on the Enterprise market segment within the healthcare industry, offering numerous growth opportunities for the right candidate.

📝 Sample Projects

• Developing and executing a targeted campaign to generate leads from a specific healthcare conference
• Analyzing campaign performance data to identify trends and optimize programs for a particular healthcare vertical
• Collaborating with the partnerships team to create a co-branded webinar series targeting healthcare providers

ASSUMPTION: These sample projects illustrate the strategic and analytical nature of the Demand Generation Manager role at TigerConnect, with a focus on generating leads, optimizing campaigns, and collaborating with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does TigerConnect measure the success of demand generation campaigns, and what metrics are most important?
• What opportunities are there for growth and advancement within the marketing department and across the organization?
• How does TigerConnect support work-life balance for its employees?
• What is the company's approach to professional development and training for this role?

ASSUMPTION: These interview questions are designed to provide insight into the role's structure, performance metrics, growth opportunities, work-life balance, and professional development within TigerConnect.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in demand generation, data analysis, and campaign management
• Prepare examples of successful campaigns you've executed and the results you achieved
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.