Demand Generation Manager H/F

📌 Core Information

🔹 Job Title: Demand Generation Manager H/F

🔹 Company: SQLI

🔹 Location: Levallois-Perret, Île-de-France, France

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-04-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 days remote per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing campaigns to drive pipeline and contribute to revenue growth
• Collaborating with sales teams to align marketing efforts with business goals
• Analyzing campaign effectiveness and market trends to refine strategies
• Utilizing data-driven analysis to understand target audience segmentation and develop compelling content

ASSUMPTION: This role requires a strong understanding of B2B marketing, demand generation strategies, and data analysis to succeed.

📋 Key Responsibilities

✅ Developing and implementing marketing and communication campaigns aligned with company objectives

✅ Planning and driving demand generation activity, overseeing it from execution to analysis

✅ Identifying new inbound and outbound marketing activities to deliver a flow of qualified leads while monitoring ROI and optimizing CAC

✅ Collaborating with sales, pre-sales teams to align marketing efforts with business goals

✅ Utilizing data-driven analysis to understand target audience segmentation, align campaign and messaging, and develop effective and compelling content tailored to our personas and ICP

✅ Partnering with internal stakeholders to develop marketing assets that align with the needs of sales teams

✅ Building, executing and monitoring marketing plans with key technology partners

✅ Developing creative briefs and working closely with agencies to design specific campaigns

✅ Overseeing digital marketing campaigns

✅ Cross-team collaboration with country marketing teams to execute global campaigns within the EMEA region

✅ Analyzing market trends and competitor positioning to refine strategies

✅ Monitoring and measuring marketing campaign effectiveness

ASSUMPTION: This role requires a high level of autonomy and the ability to work collaboratively with various teams to achieve marketing objectives.

🎯 Required Qualifications

Education: Master’s degree preferred

Experience: At least 5 years of experience in marketing, demand generation fields in IT consulting services, B2B, SaaS environments

Required Skills:

• Strong analytical skills, with experience analyzing data and making data-driven decisions
• Strong and proven writing and messaging skills
• Proficiency in marketing automation and CRM software
• Strong organizational skills with attention to detail and problem-solving
• Positive attitude, collaborative, energetic, and optimistic
• Ability to work independently and collaboratively

Preferred Skills:

• Fluency in English

ASSUMPTION: Candidates with experience in demand generation within the IT consulting industry will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (Based on industry standards for a Demand Generation Manager with 5-10 years of experience in the IT consulting industry in France)

Benefits:

• FLEX@SQLI: Policy of remote work (1 to 2 days per week)
• Access to training and development opportunities
• Health insurance and retirement plans

Working Hours: 40 hours per week, with flexible hours and the option to work remotely 2 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: SQLI is a European group that supports the largest international brands in their digital transformation. They implement and deploy digital solutions to improve a company’s reputation, offerings, and sales, as well as its internal performance.

Company Size: SQLI has 2,100 employees and is listed on Euronext Paris (SQI). They have a significant presence in Europe, with offices in 13 countries.

Founded: SQLI was founded in 1990 and has since grown to become a leading provider of digital transformation services.

Company Description:

• SQLI Digital Experience is a European full-service digital company that defines, builds, and grows the digital business value of international A-brands.
• They deliver meaningful and engaging experiences by leveraging technologies, methodologies, skills, and creativity to get closer to the customer or user and capture their attention.
• SQLI designs, develops, and deploys solid and high-performing architectures that improve business agility, increase efficiencies, and facilitate business growth.

Company Specialties:

• SQLI Institut
• Aston Ecole
• Mobility
• Agilisation
• CRM
• Chatbot
• eCommerce
• Production Information Management
• Digital Experience
• Unified Commerce
• Experience Platform
• Digital Strategy
• UX
• UI
• Ergonomics
• Customer Journey
• Design Sprint
• Digital Marketing
• Data & Analytics
• Product Management
• Consulting
• Development
• and Digital

Company Website: http://www.sqli.com

ASSUMPTION: SQLI's extensive experience and expertise in digital transformation make it an attractive employer for professionals seeking to grow their careers in the tech industry.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals seeking to advance their careers in demand generation within the IT consulting industry.

Reporting Structure: The Demand Generation Manager will report directly to the CMO and collaborate with various teams, including sales, pre-sales, and country marketing teams.

Work Arrangement: This role offers a hybrid work arrangement, with the option to work remotely 2 days per week.

Growth Opportunities:

• Progression to a senior marketing role or management position within the company
• Expanding skills and expertise in demand generation, digital marketing, and data analysis
• Gaining experience working with international teams and clients

ASSUMPTION: Candidates who demonstrate strong leadership skills and a strategic mindset may have opportunities to advance their careers within SQLI.

🌍 Location & Work Environment

Office Type: SQLI's Levallois-Perret office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 2 Rue Thierry le Luron, 92300 Levallois-Perret, France

Geographic Context:

• Levallois-Perret is a suburb of Paris, located in the western part of the Île-de-France region.
• The area is well-connected by public transportation, with easy access to the capital and other major cities in the region.
• Levallois-Perret offers a mix of urban and suburban living, with a variety of amenities and cultural attractions nearby.

Work Schedule: The standard work schedule is from 9:00 AM to 6:00 PM, with a one-hour lunch break. However, the role offers flexibility in working hours and the option to work remotely 2 days per week.

ASSUMPTION: Candidates who enjoy working in a dynamic, multicultural environment will thrive in SQLI's Levallois-Perret office.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the hiring manager and relevant team members
• Final interview with the CMO

Key Assessment Areas:

• Marketing and demand generation strategies
• Data analysis and interpretation skills
• Communication and presentation skills
• Cultural fit and alignment with SQLI's values

Application Tips:

• Highlight relevant experience in demand generation, marketing, and data analysis in your resume
• Tailor your cover letter to demonstrate your understanding of SQLI's business and how your skills and experience align with the role's requirements
• Prepare examples of successful marketing campaigns you've led or contributed to, highlighting your ability to drive results and meet objectives

ATS Keywords: Demand Generation, Marketing Campaigns, Data Analysis, Lead Tracking, Collaboration, Content Development, Digital Marketing, Market Trends Analysis, CRM Software, Organizational Skills, Problem Solving, Writing Skills, Positive Attitude, Team Collaboration, Independent Work

ASSUMPTION: SQLI's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Candidates with experience using these tools and technologies will have an advantage in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Expertise
• Customer-centricity
• Agility

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in demand generation and digital marketing?
• Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or strategy, and how did you handle it?
• How do you approach working with cross-functional teams and stakeholders to align marketing efforts with business goals?

ASSUMPTION: Candidates who demonstrate a strong fit with SQLI's values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and attention to detail
• Working with diverse teams and stakeholders, requiring strong communication and collaboration skills
• Keeping up with the fast-paced nature of the digital marketing industry, requiring continuous learning and adaptation
• Balancing the need for data-driven decision-making with the need for creativity and innovation in marketing campaigns

ASSUMPTION: Candidates who are proactive, adaptable, and able to manage multiple priorities effectively will be better equipped to overcome these challenges.

📈 Similar Roles Comparison

• Compared to other demand generation roles in the IT consulting industry, this role places a greater emphasis on data analysis and market trends analysis to inform campaign strategy
• SQLI's global presence and focus on international A-brands offer unique opportunities for candidates interested in working on a larger scale and gaining experience in international marketing
• This role offers a hybrid work arrangement, providing candidates with greater flexibility and work-life balance compared to traditional full-time, on-site roles

ASSUMPTION: Candidates who are interested in working for a large, established company with a global presence and a focus on digital transformation will find this role appealing.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to generate qualified leads for a specific product or service offering
• Conducting market research and analysis to identify new opportunities for demand generation and revenue growth
• Collaborating with the sales team to develop and implement a lead scoring and nurturing strategy to improve lead quality and conversion rates

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the marketing team currently, and how does this role contribute to addressing them?
• How does SQLI support the professional development and growth of its employees, particularly in the marketing department?
• What are the key priorities for this role in the first 90 days, and how will my success be measured?
• How does SQLI approach collaboration and communication between marketing and sales teams to ensure alignment and effectiveness?
• What are the most exciting opportunities for growth and innovation in the demand generation space within the next 1-3 years, and how does SQLI plan to capitalize on them?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company's goals and objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in demand generation, marketing, and data analysis
• Prepare examples of successful marketing campaigns you've led or contributed to, and be ready to discuss them during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.