Demand Generation Manager - India (D589)

📌 Core Information

🔹 Job Title: Demand Generation Manager - India

🔹 Company: SMART Technologies

🔹 Location: Mumbai, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Home-based with travel)

🚀 Job Overview

Key aspects of this role include:

• Developing, executing, and managing marketing campaigns to generate engagement and drive demand for SMART solutions.
• Collaborating cross-functionally with global and regional teams to ensure alignment with regional goals and effective localization of marketing strategies.
• Working closely with regional POD teams to set and achieve local demand generation targets.
• Managing regional events to build memorable audience experiences and generate leads.
• Contributing to global demand generation strategies and influencing the global demand generation leadership team.

ASSUMPTION: This role requires a strong understanding of B2B and digital marketing best practices, as well as the ability to work independently in an unstructured environment and adapt to new technologies.

📋 Key Responsibilities

✅ Developing, executing, and reporting on regional marketing plans with distinct goals, strategies, and tactics for each of SMART's lines of business.

✅ Executing demand generation campaigns to drive engagement and demand resulting in marketing qualified leads.

✅ Influencing and contributing to global demand generation strategies and collaborating with a cross-functional team of demand generation experts.

✅ Adhering to global brand and product messaging strategies while ensuring differentiated, region-appropriate messaging and value propositions, targeting audiences in customer-first activations.

✅ Working closely with regional, matrixed POD teams to set and achieve local demand generation targets and ensure stakeholder alignment with campaign plans and activities.

✅ Managing regional events to build memorable audience experiences and generate leads.

✅ Working with channel partners in the region to build and execute co-marketing plans for generating awareness and demand for SMART solutions.

✅ Being passionate about the customer: understanding the buyer journey to develop a client engagement strategy.

✅ Collaborating with the global content and brand team to create content that engages target audiences, including leading the creation of customer case study and testimonial assets for your region.

✅ Developing campaign assets and supporting materials, including automated workflows, landing pages, emails, and forms that adhere to SMART brand guidelines.

✅ Providing bi-weekly reports and accountability showing engagement and demand gen metrics against campaign- and sales dashboards.

✅ Managing campaign budgets, recommending course corrections, ensuring effective campaign interlock, and balancing campaign spending based on market dynamics and campaign effectiveness.

✅ Performing other duties as required.

ASSUMPTION: This role requires strong analytical abilities to develop and interpret results against a KPI framework, as well as the ability to prioritize and manage multiple assignments simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: A minimum of 2 years of experience in a regional marketing or campaign role.

Required Skills:

• Extensive knowledge of B2B and digital marketing best practices and trends.
• Ability to work closely with a wide number of internal and external stakeholders, including Sales, Channel partners, the global marketing team, and others.
• Strong sense of market awareness; able to harmonize messages across channels and localize marketing campaigns to reach target audiences in various markets.
• Ability to combine new methods with traditional campaign elements (advertising, events, DM) to ensure an integrated approach.
• Familiarity with toolsets such as Hubspot, SFDC, AdWords, Google Analytics, Hootsuite, and their capabilities.
• Ability to influence and maintain exceptional communication skills, including presenting to internal and external groups.
• Ability to quickly learn SMART solutions and adapt to new technologies.
• Ability to negotiate, influence, and advise from a marketing standpoint around most effective marketing initiatives to undertake based on regional experience and data.
• Ability to analyze and interpret results against a KPI framework, as well as prioritize and manage multiple assignments simultaneously.

Preferred Skills:

• Global primary/secondary education industry experience.
• Proficiency in Hindi or other regional languages such as Tamil, Gujarati, Kannada, Bengali, and Telugu.

ASSUMPTION: Experience in working with external best practice marketing organizations and familiarity with digital or social strategies would be valuable for this role.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee assistance program
• Paid time off and holidays
• Employee discounts on SMART products

Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: SMART Technologies is a leading provider of technology solutions for classrooms and workplaces, focusing on interactive displays and education software. They operate in the IT Services and IT Consulting industry.

Company Size: SMART Technologies is a mid-sized company with 501-1,000 employees, providing a collaborative and innovative work environment.

Founded: 1987, with headquarters in Calgary, AB, Canada, and offices in Seattle, WA, USA, and Mumbai, India.

Company Description:

• SMART Technologies is a leading provider of technology solutions that inspire greatness in classrooms and workplaces across the world.
• They are powered by the connections that matter most - to students, teachers, community, and learners of all ages.
• SMART delivers an integrated solution of software, hardware, training, and services designed for superior performance and ease of use.

Company Specialties:

• Interactive displays
• Interactive learning software
• Collaboration
• Education
• Teaching and Learning
• Student engagement
• Education software
• Interactivity
• SMART Board

Company Website: SMART Technologies

ASSUMPTION: SMART Technologies is committed to privacy and has specific policies in place for recruitment, as outlined in their Recruitment Privacy Policy.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the global marketing team or into regional leadership positions.

Reporting Structure: The Demand Generation Manager - India reports directly to the Manager, Demand Generation International and works cross-functionally with global and regional teams.

Work Arrangement: This role is home-based with 15-20% travel required, primarily limited to India, with occasional trips to the Middle East or Asia. Annual travel to Spain or the UK for HQ pod meetings or onboarding may also be required.

Growth Opportunities:

• Progression into regional leadership or global marketing roles within SMART Technologies.
• Expanding skills and knowledge in demand generation, marketing strategy, and cross-functional collaboration.
• Gaining experience working with channel partners and external best practice marketing organizations.

ASSUMPTION: This role offers opportunities for professional development and growth within a dynamic and innovative global technology company.

🌍 Location & Work Environment

Office Type: Home-based with occasional travel required

Office Location(s): Mumbai, India

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the most populous city in India.
• It is a major commercial and financial hub, with a diverse and multicultural population.
• Mumbai is well-connected by air, rail, and road networks, making it easily accessible from other major cities in India and abroad.

Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options

ASSUMPTION: Living and working in Mumbai offers a vibrant and dynamic urban environment with numerous cultural, social, and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening with the hiring manager or HR representative.
• Behavioral and situational interviews with the hiring manager and/or other team members.
• Final round interviews, which may include presentations or case studies.
• Background and reference checks.

Key Assessment Areas:

• Marketing strategy and campaign development.
• Cross-functional collaboration and stakeholder management.
• Analytical and problem-solving skills.
• Communication and presentation skills.
• Cultural fit and adaptability.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Showcase your understanding of SMART Technologies' products, services, and target audiences.
• Demonstrate your ability to develop and execute effective marketing campaigns in a regional context.
• Prepare for behavioral and situational interview questions that focus on your marketing strategy, campaign development, and cross-functional collaboration skills.
• Research SMART Technologies' company culture and values to ensure a strong cultural fit.

ATS Keywords: B2B Marketing, Digital Marketing, Campaign Management, Demand Generation, Stakeholder Management, Customer Engagement, Market Awareness, Communication Skills, Hubspot, Google Analytics, AdWords, Social Media Strategies, Negotiation Skills, Project Management

ASSUMPTION: The application process for this role may vary based on the company's specific hiring practices and the candidate's qualifications.

🛠️ Tools & Technologies

• Hubspot
• Salesforce (SFDC)
• AdWords
• Google Analytics
• Hootsuite
• Microsoft Office Suite (PowerPoint, Word, Excel)
• Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: Familiarity with these tools is required for this role, and proficiency in using them will be beneficial for successful performance.

👔 Cultural Fit Considerations

Company Values:

• Inspire greatness
• Collaborate and connect
• Innovate and adapt
• Act with integrity
• Celebrate success

Work Style:

• Collaborative and cross-functional
• Dynamic and fast-paced
• Data-driven and results-oriented
• Adaptable and flexible
• Customer-focused and customer-centric

Self-Assessment Questions:

• How do you align with SMART Technologies' company values, particularly 'Inspire greatness' and 'Collaborate and connect'?
• How comfortable are you working in a dynamic, fast-paced, and remote work environment?
• How do you approach learning new technologies and adapting to new situations?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with SMART Technologies' values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously may require strong organizational skills and time management.
• Working remotely may present challenges in maintaining productivity and work-life balance.
• Adapting to new technologies and marketing trends may require continuous learning and development.
• Travel requirements may impact personal and family life, particularly for those with dependents.

ASSUMPTION: These challenges can be mitigated by effective time management, communication, and work-life balance strategies.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on regional marketing and demand generation, requiring strong cross-functional collaboration and stakeholder management skills.
• Compared to other marketing roles, this position offers unique opportunities to influence global demand generation strategies and contribute to the company's overall marketing success.
• Career progression in this role may lead to regional leadership or global marketing positions within SMART Technologies, providing extensive experience in demand generation, marketing strategy, and cross-functional collaboration.

ASSUMPTION: Understanding the unique aspects of this role and its comparison to similar positions can help candidates determine if this opportunity aligns with their career goals and expectations.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive engagement and demand for SMART solutions, resulting in a 20% increase in marketing qualified leads.
• Collaborating with channel partners to create co-marketing plans that generated awareness and demand for SMART solutions, leading to a 15% increase in sales qualified leads.
• Managing a regional event that built memorable audience experiences and generated leads, with a 30% increase in attendance and a 25% increase in lead generation compared to previous events.

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, providing candidates with an understanding of the tasks and outcomes expected of them.

❓ Key Questions to Ask During Interview

• Can you describe the global demand generation strategy and how this role contributes to its success?
• How does the company support regional marketing teams in achieving local demand generation targets and ensuring stakeholder alignment?
• What opportunities are there for professional development and growth within the global marketing team or into regional leadership positions?
• How does the company measure and track the success of marketing campaigns, and how does this role contribute to that process?
• What is the company's approach to working with channel partners, and how does this role collaborate with them to build and execute co-marketing plans?

ASSUMPTION: Asking these questions can help candidates gain a deeper understanding of the role, the company's marketing strategies, and the opportunities for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on marketing strategy, campaign development, and cross-functional collaboration.
• Prepare for behavioral and situational interview questions that assess your marketing strategy, campaign development, and cross-functional collaboration skills.
• Research SMART Technologies' company culture and values to ensure a strong cultural fit.
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.