Demand Generation Manager, Portfolio Solutions

📌 Core Information

🔹 Job Title: Demand Generation Manager, Portfolio Solutions

🔹 Company: Celestica International Inc.

🔹 Location: Remote Employee US (New Hampshire, United States)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (100%)

🚀 Job Overview

Key aspects of this role include:

• Identifying and qualifying new business opportunities to drive growth in hardware platform solutions.
• Collaborating with sales and marketing teams to build and maintain a robust pipeline of qualified leads.
• Analyzing key lead generation metrics to assess effectiveness and identify areas for improvement.
• Conducting in-depth market research to identify target industries, companies, and key decision-makers.
• Working closely with sales and marketing leadership to refine target personas, messaging, and overall lead generation strategies.

ASSUMPTION: This role requires a high level of autonomy and strong analytical skills to succeed in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Lead Qualification & Nurturing:

• Qualify leads based on predefined criteria (BANT: Budget, Authority, Needs, Timeline).
• Develop and implement strategies for nurturing early-stage leads through targeted communication.
• Collaborate with the marketing team to align lead generation activities with content strategies and campaigns.

✅ Data Analysis & Reporting:

• Track, analyze, and report on key lead generation metrics to assess effectiveness and identify areas for improvement.
• Provide actionable insights and recommendations to optimize lead generation efforts and improve pipeline health.
• Maintain accurate and up-to-date lead information within the CRM system (Salesforce).

✅ Market Research & Identification:

• Conduct in-depth market research to identify target industries, companies, and key decision-makers aligned with Celestica's Portfolio Solutions offerings.
• Stay abreast of industry trends, competitive landscapes, and emerging technologies within the networking, storage, and compute domains.
• Utilize various data sources to uncover potential leads.

✅ Cross-functional Collaboration:

• Work closely with the sales team to ensure a seamless handover of qualified leads and provide insights to support their sales efforts.
• Collaborate with sales and marketing leadership to refine target personas, messaging, and overall lead generation strategies.
• Participate in strategic planning sessions to align lead generation activities with overall business goals.

✅ Process Improvement & Innovation:

• Continuously seek opportunities to improve lead generation processes, tools, and methodologies.
• Research and recommend new technologies or platforms to enhance lead identification and qualification.

ASSUMPTION: This role requires strong analytical skills and the ability to work independently to succeed in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, Data Analytics, or a related field.

Experience: 8+ years of proven experience in lead generation, market research, or business development, preferably within the IT industry. Reseller, distribution, or system integrator experience is preferable.

Required Skills:

• Strong analytical skills with the ability to interpret complex data sets and translate them into actionable insights.
• Proficiency in CRM software (e.g., Salesforce) and lead generation tools/platforms.
• Excellent written and verbal communication skills, with the ability to articulate complex information clearly and concisely.
• Strong research skills and a keen eye for detail.
• Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment.
• Proactive, self-starter with a results-oriented mindset.
• Familiarity with hardware platform solutions, networking, storage, or compute technologies is a strong asset.
• Experience with lead generation tools such as ZoomInfo or LinkedIn Sales Navigator is highly desirable.
• Ability to travel ~15% to events, channel partners, and sales meetings.

Preferred Skills:

• Experience with hardware platform solutions, networking, storage, or compute technologies.
• Fluency in additional languages.

ASSUMPTION: Candidates with a strong background in lead generation and a proven track record of driving results will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a senior marketing role with 8+ years of experience in the IT industry)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee stock purchase plan
• Generous time-off policies
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time (40 hours per week) with flexible hours and remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role with the required experience level. The actual salary may vary based on factors such as candidate's qualifications, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Celestica operates in the manufacturing industry, specifically focusing on design, manufacturing, hardware platform, and supply chain solutions for various markets, including aerospace and defense, communications, enterprise, healthtech, industrial, capital equipment, and smart energy.

Company Size: Celestica is a large company with over 10,000 employees globally, providing ample opportunities for career growth and development.

Founded: Celestica was founded in 1994 and has since grown to become a leading provider of hardware platform solutions and services.

Company Description:

• Celestica enables the world's best brands by providing comprehensive solutions that span the entire product lifecycle, from design and engineering to manufacturing, supply chain, and after-market services.
• The company partners with leading companies in various industries to deliver solutions for their most complex challenges.
• Celestica's commitment to open-source initiatives and customer success sets it apart in the industry.

Company Specialties:

• Aerospace and defense
• Smart energy
• Enterprise and cloud solutions
• Medical devices
• Supply chain
• Engineering
• Capital equipment
• Healthtech
• Joint design manufacturing
• Hardware platform solutions
• Data centers
• Rack integration

Company Website: Celestica.com

ASSUMPTION: Celestica's extensive experience and global presence provide a stable and supportive environment for employees to grow and succeed.

📊 Role Analysis

Career Level: This role is at the senior manager level, requiring a high level of expertise and experience in lead generation and market research.

Reporting Structure: The Demand Generation Manager reports directly to the Director of Portfolio Solutions Marketing and works closely with the sales and marketing teams.

Work Arrangement: This role is remote (100%), with the ability to work from anywhere in the United States. Occasional travel (~15%) may be required for events, channel partners, and sales meetings.

Growth Opportunities:

• Advancement to a director or vice president role within the marketing department.
• Expansion into other areas of the business, such as sales or product management.
• Opportunities to lead cross-functional teams and drive strategic initiatives.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a significant impact on the business and advance their career.

🌍 Location & Work Environment

Office Type: Remote (100%)

Office Location(s): Remote Employee US (New Hampshire, United States)

Geographic Context:

• New Hampshire is a small state in the New England region of the United States, known for its natural beauty, outdoor recreation, and high quality of life.
• The state has a relatively low cost of living compared to other parts of the Northeast.
• New Hampshire is home to several major technology companies and startups, providing ample networking and career advancement opportunities.

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement and flexible hours provide a high degree of work-life balance and the ability to work from anywhere in the United States.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• Behavioral and skills-based interviews with the hiring manager and other team members
• Final interview with the director of marketing
• Background check and offer extension

Key Assessment Areas:

• Lead generation strategies and tactics
• Data analysis and reporting skills
• Market research and identification techniques
• Cross-functional collaboration and communication skills
• Problem-solving and process improvement abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Celestica's business and the hardware platform solutions industry.
• Prepare for behavioral and situational interview questions that focus on your lead generation and market research experience.
• Showcase your ability to work independently and manage multiple priorities in a fast-paced environment.

ATS Keywords: Lead generation, market research, data analysis, CRM, sales collaboration, process improvement, hardware platform solutions, networking, storage, compute technologies

ASSUMPTION: The interview process will focus on assessing your technical skills, problem-solving abilities, and cultural fit with Celestica's organization.

🛠️ Tools & Technologies

• Salesforce CRM
• ZoomInfo or LinkedIn Sales Navigator
• Microsoft Office Suite (Excel, PowerPoint, Word)
• Google Analytics
• Social media platforms (LinkedIn, Twitter, etc.)

ASSUMPTION: Proficiency in the listed tools and technologies is required for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Diversity, equity, and inclusion

Work Style:

• Fast-paced and dynamic environment
• Strong focus on data-driven decision-making
• Cross-functional collaboration and communication
• Results-oriented and proactive mindset
• Ability to work independently and manage multiple priorities

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and enjoy working independently?
• Are you comfortable managing multiple priorities and meeting deadlines?
• Do you have a strong analytical mindset and enjoy working with data to drive insights and results?
• Are you a proactive self-starter with a results-oriented mindset?
• Do you have experience working with hardware platform solutions, networking, storage, or compute technologies?

ASSUMPTION: Candidates who are self-motivated, results-driven, and comfortable working independently in a fast-paced environment will be most successful in this role.

⚠️ Potential Challenges

• Managing a high volume of leads and maintaining a strong pipeline in a fast-paced environment.
• Keeping up with industry trends, competitive landscapes, and emerging technologies within the networking, storage, and compute domains.
• Occasional travel (~15%) to events, channel partners, and sales meetings.
• Working remotely and maintaining a strong work-life balance.

ASSUMPTION: The right candidate will be able to overcome these challenges and thrive in this role.

📈 Similar Roles Comparison

• Compared to other lead generation roles, this position requires a higher level of experience and expertise in hardware platform solutions, networking, storage, or compute technologies.
• This role offers a unique opportunity to work with a diverse range of industries and technologies, providing ample opportunities for growth and development.
• Career paths for this role may include advancement to director or vice president roles within the marketing department or expansion into other areas of the business, such as sales or product management.

ASSUMPTION: This role offers significant growth potential and unique opportunities for candidates with the right skills and experience.

📝 Sample Projects

• Developing and implementing a targeted lead generation campaign for a specific industry or vertical.
• Conducting a comprehensive market analysis to identify new business opportunities and assess market demand for Celestica's hardware platform solutions.
• Collaborating with the sales team to create and execute a strategic account plan for a key customer or target account.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with the sales and marketing teams, and what are the expectations for cross-functional communication and collaboration?
• What are the most significant challenges facing the hardware platform solutions industry, and how does Celestica differentiate itself from competitors?
• What opportunities are there for growth and development within the marketing department or other areas of the business?
• How does Celestica support work-life balance for remote employees?

ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that focus on your lead generation and market research experience.
• Showcase your ability to work independently and manage multiple priorities in a fast-paced environment.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.