📌 Core Information
🔹 Job Title: Demand Generation Manager, SMB
🔹 Company: Clio
🔹 Location: Dublin, Ireland
🔹 Job Type: Full-Time, Hybrid (2 days in office per week)
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Dublin) with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing Clio's growth strategy for solo and small law firms in EMEA
- Launching and optimizing demand campaigns to drive awareness and interest in Clio
- Analyzing marketing funnel aspects and adjusting programs to meet goals
- Collaborating cross-functionally with marketing, sales, and revenue operations teams
- Maintaining scalable end-to-end programs designed with specific goals based on the business segment
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a cross-functional team. The ideal candidate will have experience in high-velocity B2B SaaS and/or the legal industry.
📋 Key Responsibilities
✅ Develop Clio’s growth strategy for solo and small law firms in EMEA
✅ Launch and optimize demand campaigns that drive awareness and interest in Clio
✅ Analyze all aspects of Clio’s marketing funnel, identify areas of improvement, and implement strategies to capitalize on these opportunities
✅ Partner closely with marketing, sales, and revenue operations teams to monitor metrics, gather feedback, and achieve results, adjusting programs as needed to meet goals
✅ Deeply understand the audiences in your segment and share insights across the team
✅ Maintain scalable end-to-end programs, designed with specific goals based on the business segment
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to manage multiple projects simultaneously while maintaining clear priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of experience in a fast-paced, growth marketing-focused organization
Required Skills:
- Excellent analytical skills and experience measuring data-driven marketing programs
- Ability to plan, organize, and execute multiple projects simultaneously, while meeting deadlines
- Strong communication, presentation, project management, and writing skills
- Flexibility and adaptability to change
Preferred Skills:
- Experience in high-velocity B2B SaaS
- Legal industry knowledge and/or experience
- Experience using tools like Salesforce, Asana, and Dreamdata to measure, track, and optimize campaign performance
ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio can substitute for formal education.
💰 Compensation & Benefits
Salary Range: €62,000 to €84,000 EUR per year
Benefits:
- Competitive, equitable salary with top-tier health benefits and dental coverage
- Hybrid work environment, with expectation for local Clions (Dublin) to be in office minimum 2 days per week on our Anchor Days
- Flexible time off policy
- Pension contribution
- Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Dublin area. The final offer amount will be dependent on individual experience and skillset.
📌 Applicant Insights
🔍 Company Context
Industry: Legal technology (Legaltech)
Company Size: Medium (1,001-5,000 employees)
Founded: 2008 (Vancouver, Canada)
Company Description:
- Clio is the world's leading provider of cloud-based legal technology, providing lawyers with low-barrier, affordable solutions to manage and grow their firms more effectively, more profitably, and with better client experiences.
- Clio's products redefine how lawyers manage their firms by equipping them with the tools they need to run their firms securely from any device, anywhere.
- Clio has earned the endorsement from over 100+ law societies and bar associations around the world and has more than 150,000 legal professionals using its technology, spanning across 130 countries.
Company Specialties:
- Cloud-based software
- Legal practice management
- Law firm management software
- Legal software
- Time tracking
- Invoicing
- Case management
- Software as a service
- Mobile app
Company Website: clio.com
ASSUMPTION: Clio is a well-established company in the legal technology industry with a strong global presence and a reputation for innovation and excellence.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with growth potential
Reporting Structure: Reports directly to the Head of Marketing, EMEA
Work Arrangement: Hybrid, with expectation for local Clions (Dublin) to be in office minimum 2 days per week on our Anchor Days
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team as Clio expands its presence in EMEA
- Opportunity to work on high-impact projects that drive business growth and have a significant impact on the legal industry
- Chance to learn from and collaborate with a talented, high-performing marketing team
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Fumbally Square, Fumbally Lane, Dublin 8, First Floor, Dublin, Ireland
Geographic Context:
- Dublin is the capital and largest city of Ireland, known for its vibrant culture, historic sites, and thriving tech industry
- The office is located in the trendy Fumbally neighborhood, close to public transportation and amenities
- Dublin offers a high quality of life, with a variety of housing options, excellent education systems, and a rich cultural scene
Work Schedule: Full-time, 40 hours per week, with flexible hours and remote work options available
ASSUMPTION: The Dublin office provides a modern, collaborative work environment that fosters creativity and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing, EMEA
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Project management and organizational skills
- Cultural fit and alignment with Clio's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Clio's products and the legal industry in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work effectively in a cross-functional team
ATS Keywords: Demand Generation, Marketing Strategy, Campaign Optimization, Legal Industry, EMEA, Cross-Functional Teamwork, Data-Driven Marketing, Project Management
ASSUMPTION: Clio's interview process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Salesforce
- Asana
- Dreamdata
- Marketo or similar marketing automation platform
- Google Analytics
- Social media platforms (LinkedIn, Twitter, Facebook)
ASSUMPTION: The tools and technologies listed are subject to change based on the company's evolving needs and the specific requirements of the role.
👔 Cultural Fit Considerations
Company Values:
- Client-centered
- Progress-driven
- Collaborative
- Inclusive
- Respectful
Work Style:
- Data-driven and results-oriented
- Collaborative and cross-functional
- Agile and adaptable
- Innovative and creative
- Client-focused and empathetic
Self-Assessment Questions:
- Do you have experience working in a fast-paced, growth-focused marketing organization?
- Are you comfortable working in a cross-functional team and collaborating with various departments to achieve common goals?
- Do you have strong analytical skills and the ability to make data-driven decisions?
- Are you comfortable working in a hybrid work environment, with a minimum of 2 days in the office per week?
- Do you share Clio's commitment to diversity, equity, and inclusion, and are you passionate about creating a more accessible and equitable legal industry?
ASSUMPTION: Clio values candidates who are aligned with its mission, values, and work style, and who are committed to creating a more accessible and equitable legal industry.
⚠️ Potential Challenges
- Working in a fast-paced, growth-focused environment may require long hours and tight deadlines
- Collaborating with a cross-functional team may require strong communication and project management skills to ensure alignment and successful execution of projects
- Working in the legal industry may require a steep learning curve and a willingness to adapt to unique industry-specific challenges
- Clio's hybrid work arrangement may require some flexibility in scheduling and communication to ensure effective collaboration with both on-site and remote team members
ASSUMPTION: The potential challenges listed are common to roles in fast-growing tech companies and can be mitigated with strong communication, effective project management, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Unlike other demand generation roles, this position focuses specifically on the legal industry and requires a deep understanding of the unique challenges and opportunities faced by solo and small law firms in EMEA
- Clio's focus on client-centered, progress-driven, and collaborative values sets it apart from other legal technology companies, which may prioritize profit over client experience and innovation
- This role offers significant growth potential and the opportunity to work on high-impact projects that drive business growth and have a significant impact on the legal industry
ASSUMPTION: This role is unique in its focus on the legal industry and offers significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive awareness and adoption of Clio's products among solo and small law firms in the UK
- Analyzing Clio's marketing funnel and identifying opportunities to optimize conversion rates and drive more efficient customer acquisition
- Collaborating with the sales and revenue operations teams to develop and implement a lead scoring model that prioritizes high-quality leads and improves sales productivity
ASSUMPTION: The sample projects listed are representative of the types of initiatives the successful candidate will be expected to lead and contribute to.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the EMEA marketing team, and how this role fits into the broader organization?
- How does Clio measure the success of its demand generation campaigns, and what key performance indicators (KPIs) are most important for this role?
- What are the biggest challenges facing solo and small law firms in EMEA, and how does Clio's product suite address these issues?
- What opportunities exist for growth and professional development within the EMEA marketing team, and how does Clio support the career advancement of its employees?
- How does Clio's hybrid work arrangement support a healthy work-life balance, and what resources are available to employees to ensure they can thrive in this environment?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates your interest in the role and your commitment to Clio's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work effectively in a cross-functional team
- Research Clio's products, the legal industry, and the company's unique value proposition to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
