📌 Core Information
🔹 Job Title: Demand Generation Marketing Manager - Remote
🔹 Company: Elevate K-12
🔹 Location: Remote (United States)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (United States)
🚀 Job Overview
Key aspects of this role include:
- Setting goals and strategy for demand generation campaigns
- Creating and executing all demand generation campaigns
- Managing the Elevate K-12 website and tracking marketing metrics
- Collaborating with cross-functional teams to ensure lead generation efforts deliver measurable impact
ASSUMPTION: This role requires a strong background in demand generation, preferably within the B2B space, and a solid understanding of the education industry. Candidates should have proven success in executing campaigns and managing marketing budgets.
📋 Key Responsibilities
✅ Set the goals and strategy for demand generation campaigns
✅ Create and execute all demand generation campaigns, including messaging, channels, and target audience
✅ Manage the Elevate K-12 website, including structure and content
✅ Ensure all inbound and nurtured leads are properly routed to Sales for close
✅ Manage the marketing budget and report on spend and ROI in weekly and monthly reports
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple events simultaneously. Candidates should also be comfortable managing a six-figure marketing budget and explaining spend and ROI to stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of experience in demand generation in the B2B space, with a focus on the education industry
Required Skills:
- Proven track record of executing successful demand generation campaigns
- Strong project management skills
- Ability to manage a six-figure marketing budget
- Familiarity with WordPress and website management
- Strong collaboration skills and ability to work cross-functionally
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot)
- Fluency in SQL or other data analysis tools
- Knowledge of the education industry and its unique buyer personas
ASSUMPTION: This role requires a strong understanding of the education industry and its unique buyer personas. Candidates should be comfortable working in a remote environment and collaborating with cross-functional teams.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for demand generation roles in the education technology sector)
Benefits:
- Medical, dental, and vision insurance
- 401K with company match
- Unlimited PTO and 12 company-paid holidays
- Phone and internet stipend
- One-time home office setup stipend
ASSUMPTION: The salary range provided is an estimate based on industry standards for demand generation roles in the education technology sector. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Education Technology
Company Size: 201-500 employees
Founded: 2015
Company Description:
- Elevate K-12 is a series-C funded EdTech company enjoying business momentum, working to become an iconic EdTech brand, and uplifting the lives of millions of students and creating unique job opportunities for teachers in this new, innovative category of education.
- The company partners with schools and districts across the country to bring live teachers directly into classrooms, enabling high-quality teaching for every learner.
Company Specialties:
- Live virtual instruction
- Synchronous teaching
- Education technology
Company Website: https://elevatek12.com
ASSUMPTION: Elevate K-12 is a well-funded, growing EdTech company with a strong focus on innovation and impact in the education sector. Candidates should be comfortable working in a dynamic, fast-paced environment and contributing to the company's mission.
📊 Role Analysis
Career Level: Mid-career to senior-level role, with potential for growth and leadership opportunities
Reporting Structure: Reports directly to the Senior Manager of Content Marketing
Work Arrangement: Fully remote, with occasional travel for team meetings and company gatherings
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the marketing team
- Opportunities to collaborate with cross-functional teams and contribute to the company's overall success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and contribute to the company's mission and success.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): Remote (United States)
Geographic Context:
- The role is fully remote, allowing for flexibility in work arrangements and location
- The company is headquartered in Chicago, Illinois, with a strong presence in the United States
Work Schedule: Flexible, with a focus on results and productivity
ASSUMPTION: This role requires strong self-motivation and time management skills, as well as the ability to work effectively in a remote environment.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth behavioral interview with the hiring manager and/or other team members
- Skills assessment or case study presentation
- Final interview with senior leadership
Key Assessment Areas:
- Campaign strategy and execution
- Budget management and ROI analysis
- Website management and content strategy
- Collaboration and cross-functional teamwork
Application Tips:
- Highlight relevant demand generation campaign experience and results
- Prepare for behavioral interview questions focusing on project management, collaboration, and problem-solving skills
- Be ready to discuss your understanding of the education industry and its unique buyer personas
- Practice presenting your campaign strategy and budget management skills
ATS Keywords: Demand Generation, B2B Marketing, Campaign Management, Project Management, Marketing Budget, Education Industry, Education Technology, WordPress, Marketing Metrics, Lead Generation, Cross-Functional Teams
ASSUMPTION: The interview process for this role will focus on assessing the candidate's demand generation experience, campaign strategy skills, and ability to work effectively in a remote, cross-functional team environment.
🛠 Cultural Fit Considerations
Company Values:
- Innovation
- Impact
- Collaboration
Work Style:
- Dynamic and fast-paced
- Focused on results and impact
- Collaborative and team-oriented
Self-Assessment Questions:
- How do you align with the company's values of innovation, impact, and collaboration?
- How do you approach working in a remote, cross-functional team environment?
- How do you prioritize and manage multiple projects and deadlines?
ASSUMPTION: Elevate K-12 values candidates who are innovative, results-driven, and comfortable working in a dynamic, collaborative environment. Candidates should be able to balance multiple projects and prioritize effectively.
⚠️ Potential Challenges
- Managing a six-figure marketing budget and explaining spend and ROI to stakeholders
- Working effectively in a remote, cross-functional team environment
- Keeping up with the latest trends and best practices in demand generation and marketing technology
ASSUMPTION: This role presents unique challenges related to budget management, remote work, and staying current in a rapidly evolving field. Candidates should be comfortable taking on these challenges and driving results in a dynamic environment.
📈 Similar Roles Comparison
- Compared to similar roles in other industries, this role requires a strong understanding of the education industry and its unique buyer personas
- This role offers the opportunity to work with a well-funded, growing EdTech company and contribute to its mission and success
- Candidates should be comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries. Candidates should be comfortable working in a dynamic, growing EdTech company and contributing to its mission and success.
📝 Sample Projects
- Developing and executing a successful demand generation campaign for a new product launch in the education technology sector
- Managing a marketing budget of over $500,000 and achieving a 20% increase in lead generation compared to the previous year
- Collaborating with cross-functional teams to create and implement a comprehensive lead scoring and nurturing strategy
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute successful demand generation campaigns, manage marketing budgets, and collaborate effectively with cross-functional teams in the education technology sector.
❓ Key Questions to Ask During Interview
- Can you describe a time when you had to manage a marketing budget and explain your spend and ROI to stakeholders?
- How do you approach working with cross-functional teams to ensure lead generation efforts deliver measurable impact?
- Can you share an example of a successful demand generation campaign you've executed, and what made it successful?
- How do you stay current with the latest trends and best practices in demand generation and marketing technology?
- How do you prioritize and manage multiple projects and deadlines in a remote work environment?
ASSUMPTION: These key questions help assess the candidate's experience, skills, and cultural fit for the Demand Generation Marketing Manager role at Elevate K-12.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Highlight your relevant demand generation campaign experience and results in your resume and cover letter
- Prepare for behavioral interview questions focusing on project management, collaboration, and problem-solving skills
- Be ready to discuss your understanding of the education industry and its unique buyer personas
- Practice presenting your campaign strategy and budget management skills
- Follow up with the hiring manager one week after submitting your application to confirm receipt and next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
