Demand Generation Marketing Specialist

📌 Core Information - Job Title: Demand Generation Marketing Specialist - Company: Oracle - Location: North Ryde, NSW, Australia - Job Type: On-site - Category: Marketing - Date Posted: May 7, 2025 - Experience Level: 5-10 years 🚀 Job Overview Key aspects of this role include: - Managing and driving inbound demand generation across ANZ - Collaborating with various teams to meet regional KPIs - Optimizing campaigns and improving conversion rates - Working with external agencies and vendors to enhance traffic and lead conversion - Analyzing campaign data to assess program performance and make data-driven decisions *ASSUMPTION: This role requires a strong background in B2B lead generation and digital marketing, with a focus on inbound marketing programs.* 📋 Key Responsibilities ✅ Plan and recommend quarterly activities to meet regional KPIs across all category mixes ✅ Actively manage, monitor, assess, and recruit external agencies/vendors to improve traffic and lead conversion rates ✅ Consistently improve and optimize current landing pages/assets/resources used in every campaign to drive higher conversion ✅ Work with the wider marketing team to update landing pages and optimize SEO ✅ Tailor and strategize campaigns according to different segment markets, key industries, and buyer personas ✅ Interpret campaign data to assess program performance and make recommendations for improvement ✅ Manage project schedules and resources for multiple projects simultaneously ✅ Collaborate with key stakeholders, including direct sales reps, pre-sales teams, and BDR teams ✅ Develop and manage deal acceleration activities using ABM, PTAL, closing events/campaigns, and newsletters to generate better conversion *ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple projects and stakeholders effectively.* 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field Experience: - Proven track record in B2B lead generation and customer acquisition marketing (agency or customer side) - Strong experience in digital marketing, with a focus on inbound marketing programs - Experience within a B2B SaaS or technology business is highly desirable - Experience managing budgets and paid campaigns across various tools - High level of proficiency in managing and interpreting campaign data - Strong analytical, written, and verbal communication skills - Ability to think critically and make optimization decisions based on data Required Skills: - B2B lead generation and customer acquisition marketing - Digital marketing, with a focus on inbound marketing programs - Budget management and paid campaign experience across various tools - Campaign data interpretation and analysis - Project management and stakeholder collaboration - Strong analytical, communication, and critical thinking skills Preferred Skills: - Experience with marketing automation tools such as Eloqua - Familiarity with the Oracle ecosystem and products - Knowledge of the ANZ market and local trends *ASSUMPTION: Candidates with experience in the ANZ market and familiarity with Oracle products may have an advantage in this role.* 💰 Compensation & Benefits Salary Range: AUD 120,000 - 150,000 per annum (based on industry standards for a Marketing Specialist role in Australia with 5-10 years of experience) Benefits: - Competitive benefits package, including health insurance and retirement plans - Employee stock purchase plan - Generous time-off policies, including vacation, sick, and holiday time - Employee discounts on Oracle products and services Working Hours: Full-time, 40 hours per week, with flexible work arrangements available *ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist role in Australia with 5-10 years of experience. Actual salary may vary based on factors such as skills, experience, and market conditions.* 📌 Applicant Insights 🔍 Company Context Industry: Oracle is a multinational computer technology corporation that provides products and services that span from databases to cloud engineered systems to industry-specific applications. Company Size: Oracle is a large enterprise with over 10,000 employees globally, providing a structured and well-resourced work environment. Founded: 1979, with a rich history in the technology industry and a strong presence in the ANZ market. Company Description: - Oracle is a global leader in cloud-based software and services, helping businesses transform their operations and drive growth - The company offers a wide range of products and services, including database management systems, cloud infrastructure, and industry-specific applications - Oracle's mission is to help customers achieve exceptional results and get the most out of their technology investments Company Specialties: - Cloud computing - Database management systems - Enterprise software products - Industry-specific applications - Consulting and managed services Company Website: *ASSUMPTION: Oracle's large size and global presence offer applicants the opportunity to work on diverse projects and gain exposure to various industries and technologies.* 📊 Role Analysis Career Level: This role is at the IC3 (Individual Contributor 3) level, indicating that the candidate will have 5-10 years of experience in their field. Reporting Structure: The Demand Generation Marketing Specialist will report directly to the Head of Marketing, ANZ, and work alongside the wider Marketing Team. Work Arrangement: This role is on-site, with the opportunity for flexible work arrangements and remote work as needed. Growth Opportunities: - Opportunities to work on high-impact projects and collaborate with cross-functional teams - Exposure to various industries and technologies within the Oracle ecosystem - Potential for career progression within the Marketing department or other areas of the business *ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing within a large, global organization.* 🌍 Location & Work Environment Office Type: Oracle's North Ryde office is a modern, collaborative workspace with state-of-the-art facilities and amenities. Office Location: North Ryde, NSW, Australia Geographic Context: - North Ryde is a suburb of Sydney, located approximately 15 kilometers northwest of the Sydney CBD - The area is well-connected by public transportation, with easy access to shopping, dining, and entertainment options - North Ryde is home to a large number of technology and IT companies, providing a vibrant and dynamic work environment Work Schedule: Full-time, with flexible work arrangements available, including remote work options *ASSUMPTION: The North Ryde office location offers a convenient and vibrant work environment, with easy access to public transportation and nearby amenities.* 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screen with the HR team 3. In-depth interview with the hiring manager and/or team members 4. Final interview with the Head of Marketing, ANZ Key Assessment Areas: - Digital marketing expertise and campaign management skills - Data analysis and interpretation abilities - Project management and stakeholder collaboration skills - Cultural fit and alignment with Oracle's values and work environment Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Include specific examples of your achievements in B2B lead generation and digital marketing campaigns - Prepare questions to ask the interviewer about the team, company culture, and growth opportunities ATS Keywords: B2B lead generation, digital marketing, inbound marketing, campaign management, data analysis, project management, stakeholder collaboration, Oracle, ANZ *ASSUMPTION: Applicants should focus on demonstrating their digital marketing expertise, campaign management skills, and data analysis abilities in their application materials and interviews.* 🛠️ Tools & Technologies - Marketing automation tools (e.g., Eloqua) - CRM software (e.g., Salesforce, Oracle CRM) - Project management tools (e.g., Asana, Trello) - Data analysis and visualization tools (e.g., Tableau, Power BI) - SEO and content management tools (e.g., Google Analytics, WordPress) *ASSUMPTION: Familiarity with marketing automation tools, CRM software, and data analysis tools will be particularly valuable in this role.* 👔 Cultural Fit Considerations Company Values: - Integrity - Excellence - Collaboration - Innovation - Customer focus Work Style: - Fast-paced and dynamic work environment - Collaborative and cross-functional teamwork - Data-driven decision-making and continuous improvement - Strong focus on results and customer success Self-Assessment Questions: 1. How do you align with Oracle's core values, particularly in the context of this role? 2. How do you approach working collaboratively with cross-functional teams to achieve shared goals? 3. Can you provide an example of a time when you used data to drive a marketing campaign and achieve exceptional results? *ASSUMPTION: Applicants should consider how their personal values and work style align with Oracle's core values and work environment when preparing for their interviews.* ⚠️ Potential Challenges 1. Managing multiple projects and stakeholders simultaneously may require strong organizational skills and time management 2. Working in a fast-paced, dynamic environment may present challenges for candidates who prefer a more structured or predictable work environment 3. The role may require occasional travel to attend industry events, conferences, or client meetings *ASSUMPTION: Applicants should carefully consider their personal preferences and work styles when evaluating the potential challenges associated with this role.* 📈 Similar Roles Comparison 1. Demand Generation Marketing Specialist vs. Marketing Manager: - The Demand Generation Marketing Specialist role focuses more on tactical execution and campaign management, while the Marketing Manager role involves strategic planning and team leadership - The Demand Generation Marketing Specialist role may offer more opportunities for hands-on experience and direct impact on campaign performance 2. Industry-specific context: - Oracle's focus on enterprise software and cloud computing provides unique opportunities to work on large-scale, complex marketing campaigns - The ANZ market presents specific challenges and opportunities, requiring a strong understanding of local trends and customer preferences 3. Career path comparison: - The Demand Generation Marketing Specialist role can serve as a stepping stone to more senior marketing roles, such as Marketing Manager or Director of Marketing - Alternatively, candidates may choose to specialize in demand generation and pursue leadership roles in that function *ASSUMPTION: Applicants should consider their career goals and preferences when evaluating the similarities and differences between this role and related positions.* 📝 Sample Projects 1. Campaign Optimization: - Analyze campaign performance data to identify trends and areas for improvement - Develop and implement optimization strategies to enhance conversion rates and ROI - Monitor and report on campaign performance to stakeholders and senior leadership 2. Vendor Management: - Evaluate and select external agencies and vendors to support demand generation efforts - Manage vendor relationships and performance to ensure optimal results and value for money - Collaborate with vendors to develop and execute targeted campaigns that meet regional KPIs 3. ABM Campaign Development: - Identify target accounts and develop tailored marketing strategies to engage and nurture prospects - Collaborate with sales and product teams to create personalized content and messaging that resonates with target accounts - Measure and optimize ABM campaign performance to drive pipeline generation and revenue growth *ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the Demand Generation Marketing Specialist may work on, highlighting the role's focus on data-driven decision-making, collaboration, and continuous improvement.* ❓ Key Questions to Ask During Interview 1. Role Responsibilities: - Can you provide more details on the day-to-day responsibilities and priorities for this role? - How does this role fit into the overall marketing strategy for the ANZ region? 2. Team Structure: - How is the marketing team structured, and who will I be working with most closely in this role? - What are the key priorities and goals for the marketing team in the coming year? 3. Company Culture: - How would you describe the work environment and company culture at Oracle? - What are some unique aspects of working at Oracle that set it apart from other companies? 4. Growth Opportunities: - What opportunities exist for professional development and career growth within this role and the broader marketing organization? - How does Oracle support the growth and development of its employees? 5. Work Environment: - What are the most challenging aspects of working in this role, and how can I best prepare to succeed? - How does Oracle support work-life balance for its employees? *ASSUMPTION: Applicants should use the interview process to gather as much information as possible about the role, team, and company culture to ensure a strong fit and successful integration into the organization.* 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: [Application URL] 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role 3. Prepare questions to ask the interviewer about the team, company culture, and growth opportunities 4. Follow up with the hiring manager or HR team within one week of submitting your application to express your interest and reiterate your qualifications 5. If selected for an interview, research Oracle's products, services, and industry trends to demonstrate your knowledge and enthusiasm for the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.