📌 Core Information
🔹 Job Title: Demand Generation Representative, Cloud Sales Center
🔹 Company: Amazon
🔹 Location: São Paulo, São Paulo, Brazil
🔹 Job Type: Full-time
🔹 Category: Sales & Business Development
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with limited travel)
🚀 Job Overview
Key aspects of this role include:
- Executing demand generation campaigns to promote AWS services
- Collaborating with regional sales management, marketing, and business development teams
- Identifying campaign targets and messaging to effectively reach key industries, use cases, or target customers
- Managing multiple campaigns across various regions concurrently
- Achieving monthly quotas of qualified opportunities
ASSUMPTION: This role requires strong communication, project management, and stakeholder collaboration skills. The ideal candidate will have experience in demand generation, campaign management, and sales support.
📋 Key Responsibilities
✅ Execute demand generation campaigns against established target lists
✅ Develop key contact lists in target industries or companies
✅ Articulate the value proposition and relevant use cases for a variety of AWS services to prospective clients
✅ Work closely with multiple stakeholders to achieve campaign goals while ensuring internal and external customer satisfaction
✅ Manage multiple campaigns in multiple regions concurrently
✅ Achieve monthly quota of qualified opportunities
✅ Limited travel may be required
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and stakeholder management. Successful candidates will be comfortable working in a dynamic, fast-paced environment and have a strong customer focus.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in demand generation, campaign management, or a related role
Required Skills:
- Proven experience in demand generation campaigns
- Excellent communication and presentation skills
- Strong project management and organizational skills
- Ability to work effectively with cross-functional teams
- Familiarity with AWS services is a plus
Preferred Skills:
- Experience with marketing automation tools
- Fluency in Portuguese and English
- Background in cloud computing or technology industry
ASSUMPTION: While a degree in a related field is preferred, Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed, we encourage candidates to apply.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Demand Generation Representative role in São Paulo, Brazil, the estimated salary range is R$60,000 - R$90,000 per year (approximately USD $12,000 - $18,000).
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
- Maternity and paternity leave
- Employee discounts on Amazon products
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 6:00 PM (with some flexibility)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. The benefits listed are subject to change and may vary by location.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce, Retail, and Cloud Computing
Company Size: 10,001+ employees (globally)
Founded: 1994 (headquarters in Seattle, WA, USA)
Company Description:
- Amazon is a global technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon Web Services (AWS) is a subsidiary that provides on-demand cloud computing platforms to individuals, companies, and governments
- Amazon is known for its customer-centric approach, operational excellence, and long-term thinking
Company Specialties:
- E-commerce platform and services
- Cloud computing and infrastructure
- Digital content and streaming
- Artificial intelligence and machine learning
Company Website: Amazon.com
ASSUMPTION: Amazon is a large, global company with a strong focus on innovation, customer satisfaction, and operational excellence. The company offers a wide range of products and services, with AWS being a significant part of its business.
📊 Role Analysis
Career Level: Mid-level (with opportunities for growth)
Reporting Structure: This role reports directly to the regional sales management team
Work Arrangement: On-site with limited travel (as needed)
Growth Opportunities:
- Progression to senior roles within the sales or marketing teams
- Potential to move into other areas of the business, such as account management or business development
- Opportunities to work on high-impact projects and gain exposure to senior leadership
ASSUMPTION: This role offers opportunities for career growth and development within Amazon's sales and marketing teams. Successful candidates will have the chance to work on high-impact projects and gain exposure to senior leadership.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): São Paulo, Brazil
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a population of over 12 million people
- The city is a major hub for finance, fashion, and technology industries
- São Paulo has a subtropical climate, with mild winters and warm, humid summers
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 6:00 PM (with some flexibility)
ASSUMPTION: São Paulo is a vibrant, multicultural city with a thriving business environment. The office is located in a corporate setting, with easy access to public transportation and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Communication and presentation skills
- Project management and organizational skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight your demand generation and campaign management experience
- Demonstrate your understanding of AWS services and their value proposition
- Prepare examples of successful demand generation campaigns you've led in the past
- Showcase your ability to work effectively with cross-functional teams
ATS Keywords: Demand Generation, Campaign Management, AWS Services, Sales Support, Stakeholder Management, Target Lists, Key Contacts, Value Proposition, Use Cases, Qualified Opportunities
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience in demand generation and campaign management. Familiarity with AWS services is a plus.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- AWS Services (e.g., EC2, S3, RDS, etc.)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: The tools and technologies listed are commonly used in demand generation roles. Familiarity with these tools is preferred, but not required.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsession
- Ownership
- Invent and Simplify
- Learn and Be Curious
- Hire and Develop the Best
- Insist on the Highest Standards
- Think Big
- Bias for Action
- Frugality
- Earn Trust
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Customer-focused and results-driven
- Innovative and entrepreneurial
Self-Assessment Questions:
- How do you demonstrate customer obsession in your daily work?
- Can you provide an example of a time when you simplified a complex process or solution?
- How do you stay curious and continue to learn in your role?
ASSUMPTION: Amazon values diverse experiences and backgrounds. Successful candidates will demonstrate a strong cultural fit with Amazon's leadership principles and work style.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Working in a fast-paced, dynamic environment
- Meeting monthly quotas and deadlines
- Limited travel may be required
- Navigating a large, global organization
ASSUMPTION: The role presents both opportunities and challenges. Successful candidates will be comfortable working in a fast-paced environment and managing multiple priorities.
📈 Similar Roles Comparison
- Demand Generation Representative vs. Marketing Campaign Manager: Both roles focus on executing marketing campaigns, but the Demand Generation Representative role is more focused on driving sales and revenue growth through targeted campaigns
- Industry-specific context: Amazon's focus on cloud computing and technology sets this role apart from similar roles in other industries
- Career path comparison: This role offers opportunities for growth within Amazon's sales and marketing teams, as well as potential career paths into account management or business development
ASSUMPTION: While this role shares similarities with other demand generation and marketing campaign management roles, it is unique in its focus on driving sales and revenue growth for AWS services within a large, global technology company.
📝 Sample Projects
- Developing and executing a targeted demand generation campaign to promote AWS services to small and medium-sized businesses in the retail industry
- Collaborating with the marketing team to create tailored messaging and content for AWS services, highlighting their value proposition and relevant use cases
- Managing a campaign to generate qualified opportunities for the sales team, resulting in a 20% increase in pipeline growth
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the Demand Generation Representative may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does this role collaborate with other teams within Amazon, such as sales, marketing, and business development?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Amazon support the professional development and growth of its employees in this role?
- What are the key challenges facing the team or the company that this role will be expected to address?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your demand generation and campaign management experience
- Prepare examples of successful demand generation campaigns you've led in the past
- Showcase your ability to work effectively with cross-functional teams
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
