📌 Core Information
🔹 Job Title: Senior Communications Manager, LATAM
🔹 Company: Palo Alto Networks
🔹 Location: São Paulo, São Paulo, Brazil
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (with up to 30% travel)
🚀 Job Overview
Key aspects of this role include:
- Managing and executing external and executive communications programs across LATAM
- Collaborating with global communications teams and agency partners to develop and localize campaigns
- Providing executive communications support to the President of LATAM
- Building and maintaining relationships with tier-one media and senior executives
- Driving coverage in business and trade media for thought-leadership initiatives, research, and product launches
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and strong organizational skills to manage multiple projects and deliver results under pressure.
📋 Key Responsibilities
✅ Manage and execute external and executive communications programs across LATAM
✅ Collaborate with global communications teams and agency partners to develop and localize campaigns and stories
✅ Provide executive communications support to the President of LATAM, including internal comms, All Hands meetings, presentations, social media, PR, and speaking opportunities
✅ Work with communications leads and agency partners to drive coverage in business and trade media for thought-leadership initiatives, research, product launches, local customer/partner initiatives, and events
✅ Advise and partner with C-Suite executives on communications
✅ Support the development of messaging documents, Q&As, articles, executive briefing documents, and other content to support media and communications activities for LATAM Leadership
✅ Assist with the development of compelling content for use across digital channels, including social media posts, video, and imagery
✅ Act as the day-to-day contact for a network of PR agencies
✅ Create op-eds, blog posts, and other content to support Palo Alto Networks' priorities
✅ Assist with the training and development of a pool of EMEA & LATAM spokespeople, including senior executives
✅ Support regional analyst outreach and opportunities at the direction of the Global AR team
✅ Proactively engage, develop, and cultivate relationships with tier-one media
✅ Foster strong relationships across different business functions, including marketing and sales teams, to ensure an integrated plan and process is followed for campaigns, events, etc.
✅ Ability to understand technology and communicate clearly and concisely how the features and functions translate into tangible customer benefits
ASSUMPTION: This role requires a strong understanding of the regional media environment, with a proven track record of originating and shaping narratives and content that drives coverage.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Journalism, Marketing, or a related field
Experience: 8+ years of experience in communications, with a focus on tech and/or cybersecurity. Experience working in LATAM roles is essential, with global experience a plus.
Required Skills:
- Proven track record of originating and shaping narratives and content that drives coverage in the LATAM media environment
- Strategic thinker with a goal-oriented mindset
- Highly organized and self-motivated, with a focus on timely, first-rate execution
- Experience working in a complex global organization
- Team player and creative thinker, with experience working with international teams
- Excellent written and verbal communication skills, with outstanding attention to detail
- Ability to build strong relationships with senior executives
- Ability to work under pressure and unphased by last-minute deadlines
- Must be proficient in English, Portuguese, and Spanish
Preferred Skills:
- Experience managing analyst programs in LATAM
- Good understanding of local cultures across the LATAM region
ASSUMPTION: Given the role's focus on LATAM, candidates with regional experience and language proficiency will be highly valued.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior communications manager role in the cybersecurity sector, the estimated salary range is $120,000 - $160,000 USD per year. This range may vary depending on the candidate's experience and qualifications.
Benefits:
- FLEXBenefits Wellbeing Spending Account
- Mental Health Resources
- Financial Health Resources
- Personalized Learning Opportunities
Working Hours: Full-time (40 hours per week), with up to 30% travel required
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Palo Alto Networks is a leading global cybersecurity company, providing a comprehensive suite of security solutions to protect organizations' digital way of life.
Company Size: Palo Alto Networks has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Palo Alto Networks was founded in 2005 and is headquartered in Santa Clara, California, USA.
Company Description:
- Palo Alto Networks is committed to being the cybersecurity partner of choice, protecting the digital way of life
- The company's mission is to be a trusted advisor to customers, helping them navigate the ever-evolving threat landscape
- Palo Alto Networks offers a range of security solutions, including next-generation firewalls, cloud security, and threat intelligence
Company Specialties:
- Security Operating Platform
- Cloud Security
- SaaS Security
- Network Security
- Next-Generation Firewall
- Cybersecurity
- Threat and Malware Prevention
- URL Filtering
- Threat Intelligence
- Enterprise Security Platform
- Endpoint Security
- Threat Research
- Unit 42
- NextWave Partners
- Amazon Web Services
- Microsoft Azure
- Google Cloud Platform
- VMware NSX
- Application Framework
- Behavioral Analytics
- Logging Service
- Network Security Management
- LIVE Community
- Cybersecurity Canon
- Fuel User Group
- Cyber Threat Alliance
Company Website: http://www.paloaltonetworks.com
ASSUMPTION: Palo Alto Networks' extensive global presence and comprehensive security offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior manager level, with the opportunity to grow and take on more responsibilities as the company expands in the LATAM region.
Reporting Structure: The Senior Communications Manager, LATAM will report directly to the President of LATAM and collaborate closely with the global communications team.
Work Arrangement: This role requires a full-time on-site presence in São Paulo, with up to 30% travel to other international locations.
Growth Opportunities:
- As Palo Alto Networks continues to grow and expand in the LATAM region, there will be opportunities for the Senior Communications Manager, LATAM to take on more responsibilities and advance their career
- The role provides exposure to various aspects of communications, including executive communications, media relations, and campaign development, allowing for skill development and growth
- The global nature of the role offers the opportunity to work with international teams and gain experience in a diverse and dynamic work environment
ASSUMPTION: Given Palo Alto Networks' strong global presence and commitment to growth, this role offers excellent opportunities for career advancement and development.
🌍 Location & Work Environment
Office Type: Palo Alto Networks' São Paulo office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 3000 Tannery Way, Santa Clara, California 95054, US (Global Headquarters); 3901 Dallas Pkwy, Plano, TX 75093, US (Americas Headquarters); De Entree 99, Amsterdam, North Holland 1101 HE, NL (EMEA Headquarters); 1 Wallich St, Singapore, 07, SG (APAC Headquarters)
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a diverse and vibrant culture
- The city is a major hub for finance, technology, and entertainment, providing ample opportunities for networking and professional development
- São Paulo has a subtropical climate, with mild winters and warm summers, making it an enjoyable place to live and work year-round
Work Schedule: Full-time (40 hours per week), with up to 30% travel required
ASSUMPTION: The modern and collaborative work environment at Palo Alto Networks, combined with the vibrant and dynamic city of São Paulo, provides an ideal setting for a successful and fulfilling career.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth phone or video interview with the hiring manager and/or team members
- On-site or virtual final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Communication skills, both written and verbal
- Strategic thinking and problem-solving abilities
- Cultural fit and understanding of the LATAM market
- Media relations experience and understanding of the regional media landscape
- Ability to work under pressure and manage multiple projects
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the LATAM media environment and Palo Alto Networks' business
- Showcase your ability to manage multiple projects and deliver results under pressure
- Prepare questions to ask the interviewer about the role, team, and company to demonstrate your interest and engagement
ATS Keywords: LATAM, communications, media relations, executive communications, campaign development, strategic thinking, project management, language proficiency (English, Portuguese, Spanish), cultural understanding
ASSUMPTION: Given the competitive nature of the job market and the high demand for talented communications professionals, it is essential to tailor your application materials and prepare thoroughly for the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Media monitoring and analytics tools (e.g., Mention, Brand24)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Rigor
- Commitment
- Teamwork
- Trust
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and comfortable working in a dynamic, fast-paced environment
- Strong communication and interpersonal skills
- Ability to work independently and manage multiple projects
Self-Assessment Questions:
- Do you have a proven track record of originating and shaping narratives and content that drives coverage in the LATAM media environment?
- Are you comfortable working in a complex global organization and managing multiple projects under pressure?
- Do you have strong written and verbal communication skills, with outstanding attention to detail?
- Are you proficient in English, Portuguese, and Spanish?
- Do you have a good understanding of local cultures across the LATAM region?
ASSUMPTION: Palo Alto Networks values candidates who are strong communicators, strategic thinkers, and comfortable working in a dynamic, global environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines under pressure
- Balancing regional and global communications priorities
- Adapting to a fast-paced and evolving work environment
- Navigating cultural differences and language barriers across the LATAM region
- Building and maintaining strong relationships with senior executives, media, and other stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, strategic thinking, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other senior communications roles, this position offers a unique opportunity to focus on the LATAM region and drive communications strategies tailored to the local market
- As a global cybersecurity leader, Palo Alto Networks provides extensive resources and support for communications professionals to succeed in their roles
- Career paths for communications professionals at Palo Alto Networks may include advancing to director or vice president roles, as well as opportunities to specialize in specific areas, such as product communications or analyst relations
ASSUMPTION: This role offers a unique blend of regional focus and global resources, providing an ideal environment for communications professionals to grow and succeed.
📝 Sample Projects
- Developing and executing a regional communications campaign to launch a new product or service in the LATAM market
- Managing media relations for a high-profile event or conference, securing coverage in top-tier publications and generating buzz on social media
- Creating and distributing a thought-leadership report or whitepaper, positioning Palo Alto Networks as a thought leader in the cybersecurity industry
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and opportunities available to the Senior Communications Manager, LATAM.
❓ Key Questions to Ask During Interview
- What are the most pressing communications challenges facing Palo Alto Networks in the LATAM region, and how can this role help address them?
- How does this role collaborate with the global communications team, and what opportunities are there for international collaboration and learning?
- What are the key priorities for the first 90 days in this role, and how can I best support the President of LATAM and the global communications team in achieving them?
- How does Palo Alto Networks support the professional development and growth of its communications team members?
- What are the most successful communications campaigns or initiatives that the company has executed in the LATAM region, and what can I learn from them to inform my approach in this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your engagement and commitment to the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your LATAM experience and language proficiency
- Prepare questions to ask the interviewer about the role, team, and company to demonstrate your interest and engagement
- If selected for an interview, be prepared to discuss your communication skills, strategic thinking, and cultural fit for the role
- Follow up with the hiring manager or HR representative within one week of your interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
