**📌 Core Information**
🔹 **Job Title:** Demand Generation Specialist
🔹 **Company:** AMAROK
🔹 **Location:** Charlotte, North Carolina
🔹 **Job Type:** On-site, Full-time
🔹 **Category:** Marketing
🔹 **Date Posted:** April 25, 2025
🔹 **Experience Level:** Mid-level (2-5 years)
**🚀 Job Overview**
Key aspects of this role include:
- Developing and executing multi-channel marketing campaigns to drive sales growth
- Collaborating with sales teams to define target segments and lead planning
- Creating thought leadership content and marketing programs to support sales growth
- Generating new leads through various channels and tactics
- Managing the entire lifecycle of marketing program strategy and execution
**ASSUMPTION:** This role requires a strong understanding of marketing automation tools and a data-driven mindset to continuously improve campaign performance.
**📋 Key Responsibilities**
✅ Lead demand generation strategies and initiatives to drive sales growth through multi-channel marketing campaigns
✅ Partner with sales teams to define target segments and lead planning for campaigns and tactics
✅ Create and execute multi-channel thought leadership content and marketing campaigns to support sales growth
✅ Plan, create, coordinate, and execute in-category industry and executive field marketing programs in collaboration with marketing leadership and sales to build pipeline and meet revenue goals
✅ Generate new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content
✅ Partner with the rest of marketing to develop a rich content/editorial calendar that attracts a qualified audience
✅ Work across teams to ensure lead generation goals are met and align with overall marketing goals
✅ Track, report, and analyze program performance, and make recommendations for further improvement
✅ Manage the entire lifecycle of marketing program strategy and execution, including determining appropriate marketing mix, developing target lists, project management, and program analysis/measurement
**ASSUMPTION:** This role may require occasional travel for industry events and conferences.
**🎯 Required Qualifications**
**Education:**
- Bachelor's degree in Marketing, Business, or a related field
**Experience:**
- Proven success in demand generation, with a focus on multi-channel marketing campaigns
- 2-5 years of experience in marketing, with at least 1 year in demand generation
**Required Skills:**
- Advanced knowledge of marketing automation software (Pardot/Marketo preferred)
- Experience with paid social, PPC, and other inbound strategies
- Strong data analysis skills and ability to adapt campaigns based on data insights
- Excellent project management skills
- Ability to work collaboratively with sales and marketing teams
**Preferred Skills:**
- Experience with A/B testing and developing unique campaign ideas
- Familiarity with the security industry
**ASSUMPTION:** While not required, experience with security industry-specific marketing would be beneficial for this role.
**💰 Compensation & Benefits**
**Salary Range:** $70,000 - $90,000 per year (Based on industry standards for mid-level demand generation roles in Charlotte, NC)
**Benefits:**
- Health, dental, and vision benefits
- Tuition reimbursement program
- Short and long-term disability
- Life insurance
- Flexible spending account (Section 125)
- Matching 401K retirement plan
- Career advancement opportunities
- Bonus opportunities
- Generous PTO
**Working Hours:** Full-time, 40 hours per week. Occasional overtime may be required to meet project deadlines.
**ASSUMPTION:** The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
**📌 Applicant Insights**
**🔍 Company Context**
**Industry:** AMAROK is a nationwide commercial security company specializing in comprehensive perimeter security using electric fencing and surveillance tools. They are dedicated to deterring theft, protecting property, and ensuring the safety of both sites and employees.
**Company Size:** AMAROK has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
**Founded:** AMAROK was founded in 1973 and has since grown to become a leader in the commercial security industry.
**Company Description:**
- AMAROK is known for its superior company culture and leadership
- They offer a tuition reimbursement program and generous PTO
- AMAROK is an EEO/Affirmative Action Employer and considers all employment-related decisions without regard to age, race, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status
**Company Specialties:**
- Electric fencing
- Commercial security
- Security alarms and electric fence
**Company Website:**
http://www.AMAROK.com
**ASSUMPTION:** AMAROK's focus on company culture and employee growth makes it an attractive option for candidates seeking a supportive work environment.
**📊 Role Analysis**
**Career Level:** This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the company.
**Reporting Structure:** The Demand Generation Specialist will report directly to the Marketing Director and collaborate closely with the sales team.
**Work Arrangement:** This role is on-site, with occasional travel required for industry events and conferences.
**Growth Opportunities:**
- Advancement to a senior-level marketing role within the company
- Expansion of responsibilities to include management of a marketing team
- Potential to specialize in a specific area of marketing, such as content marketing or event planning
**ASSUMPTION:** AMAROK's mid-sized company structure provides ample opportunities for career growth and advancement.
**🌍 Location & Work Environment**
**Office Type:** AMAROK's headquarters is located in Columbia, South Carolina, with this role based in Charlotte, North Carolina. The office is a professional environment with a focus on collaboration and teamwork.
**Office Location(s):** 550 Assembly St, Columbia, South Carolina 29201, US (Headquarters)
**Geographic Context:**
- Charlotte, North Carolina, is the largest city in the state and offers a diverse range of cultural and recreational activities
- The city has a humid subtropical climate, with mild winters and hot, humid summers
- Charlotte is known for its vibrant arts scene, with numerous museums, theaters, and music venues
**Work Schedule:** Full-time, 40 hours per week, with occasional overtime as needed
**ASSUMPTION:** The work environment at AMAROK's Charlotte office is collaborative and supportive, with a focus on teamwork and open communication.
**💼 Interview & Application Insights**
**Typical Process:**
1. Submit your application through the provided link
2. Phone or video screen with the HR team
3. In-depth interview with the Marketing Director and a member of the sales team
4. Final interview with the CEO or another senior leader
**Key Assessment Areas:**
- Marketing strategy and campaign development
- Data analysis and interpretation
- Project management and organizational skills
- Collaboration and communication skills
**Application Tips:**
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research AMAROK's company culture and be prepared to discuss how your values align with theirs
**ATS Keywords:** Demand Generation, Marketing Automation, Pardot, Marketo, Paid Social, PPC, Inbound Strategies, Data Analysis, Project Management
**ASSUMPTION:** AMAROK's interview process is designed to assess your marketing skills and cultural fit, with a focus on your ability to develop and execute successful campaigns.
**🛠️ Tools & Technologies**
- Marketing automation software (Pardot/Marketo)
- CRM software (Salesforce)
- Project management tools (Asana, Trello, or similar)
- Marketing analytics tools (Google Analytics, Adobe Analytics, or similar)
- Social media management tools (Hootsuite, Buffer, or similar)
**ASSUMPTION:** Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
**👔 Cultural Fit Considerations**
**Company Values:**
- Integrity
- Customer focus
- Innovation
- Collaboration
- Accountability
**Work Style:**
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to feedback
- Strong communication and project management skills
**Self-Assessment Questions:**
- How do your personal values align with AMAROK's company values?
- Can you provide an example of a time when you successfully collaborated with a cross-functional team to achieve a marketing goal?
- How do you approach adapting your marketing strategies based on data insights?
**ASSUMPTION:** AMAROK places a strong emphasis on cultural fit and seeks candidates who align with their company values and work style.
**⚠️ Potential Challenges**
- Balancing multiple marketing campaigns and projects simultaneously
- Adapting to a fast-paced and dynamic work environment
- Occasional travel requirements for industry events and conferences
- Collaborating effectively with a remote sales team
**📈 Similar Roles Comparison**
- **Demand Generation Manager:** This role is at a higher level and may involve managing a team, with a broader scope of responsibilities
- **Marketing Coordinator:** This role is at an entry-level and focuses on supporting marketing campaigns and projects, with less strategic decision-making
- **Field Marketing Manager:** This role focuses on executing marketing programs and events, with a narrower scope of responsibilities compared to the Demand Generation Specialist
**ASSUMPTION:** The Demand Generation Specialist role at AMAROK offers a unique blend of strategic planning and tactical execution, with opportunities for growth and advancement.
**📝 Sample Projects**
- Developing and executing a multi-channel marketing campaign to drive sales growth in a specific target market
- Creating and distributing thought leadership content to establish AMAROK as an industry expert
- Planning and executing an industry event or conference to generate leads and build brand awareness
- Analyzing campaign performance data to identify trends and optimize future marketing efforts
**ASSUMPTION:** These sample projects are designed to showcase the strategic and tactical aspects of the Demand Generation Specialist role at AMAROK.
**❓ Key Questions to Ask During Interview**
- Can you describe the typical marketing campaign lifecycle at AMAROK, from planning to execution to analysis?
- How does the sales team collaborate with the marketing team to define target segments and lead planning?
- What opportunities are there for career growth and advancement within the marketing department?
- How does AMAROK support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
**ASSUMPTION:** These questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and company culture of the Demand Generation Specialist role at AMAROK.
**📌 Next Steps for Applicants**
To apply for this position:
- Submit your application through
this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research AMAROK's company culture and be prepared to discuss how your values align with theirs
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
