📌 Core Information
🔹 Job Title: Demand Generation Specialist
🔹 Company: Autodesk
🔹 Location: Denver, CO, USA (Remote-friendly)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Driving qualified lead generation and revenue opportunities through targeted marketing campaigns
- Managing GCPay tradeshow participation and logistics
- Collaborating with digital media partners for advertising strategy and performance optimization
- Executing content marketing strategy through Hubspot and WordPress
- Hosting monthly webinars to engage potential customers and support partnerships with leading ERPs
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving results through multi-channel campaigns.
📋 Key Responsibilities
✅ Drive qualified lead generation and revenue opportunities through targeted marketing campaigns including email, webinars, paid advertising (PPC), and social media
✅ Plan and host monthly webinars to engage potential customers and support partnerships with leading ERPs like Acumatica, CMiC, Sage, and Viewpoint Vista
✅ Own and execute content marketing strategy through Hubspot and WordPress—including blogs, landing pages, gated assets, website updates, and whitepapers
✅ Manage all aspects of GCPay tradeshow participation: planning, logistics, booth experience, on-site/off-site execution, and post-event lead follow-up
✅ Build and maintain seamless sales hand-off processes, including marketing automation workflows and BDR team sequences that ensure timely lead follow-up
✅ Collaborate with digital media partners to manage advertising strategy, content production, and performance optimization
✅ Use data and insights to continuously improve campaign effectiveness and ROI
ASSUMPTION: This role involves a mix of creative and analytical tasks, with a strong emphasis on data-driven decision making and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of B2B marketing experience, ideally in SaaS or construction technology
Required Skills:
- Proven track record of executing successful demand generation campaigns across email, events, advertising, and social
- Hubspot expertise (required)
- Strong experience using WordPress for content publishing and Canva (or similar tools) for design and asset creation
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment
- Strong communication and project management skills
Preferred Skills:
- Experience marketing to the construction industry or in a related field
- Familiarity with ERP systems used in construction
- Comfortable analyzing campaign performance metrics and making data-driven decisions
ASSUMPTION: While experience in the construction industry is not required, it would be beneficial for understanding the target audience and tailoring marketing efforts effectively.
💰 Compensation & Benefits
Salary Range: $85,200 - $146,960 per year (based on experience and location)
Benefits:
- Health, financial, and everyday wellness benefits
- Annual cash bonuses, commissions, and stock grants
- Comprehensive benefits package
Working Hours: Full-time (40 hours/week), with flexible remote work options
ASSUMPTION: The salary range provided is based on Autodesk's stated salary transparency for this role. Actual offers may vary based on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, with a focus on 3D design, engineering, and entertainment software
Company Size: 10,001+ employees, providing ample opportunities for collaboration and growth
Founded: 1982, with a rich history of innovation and industry leadership
Company Description:
- Autodesk empowers innovators to design and make a better world, providing software for architecture, engineering, construction, product design, manufacturing, and media and entertainment
- The company's technology spans digital prototyping, sustainable design software, and cloud-based solutions
- Autodesk serves over 100 million users worldwide, including individual designers, students, and large organizations
Company Specialties:
- 3D Design Software and Technology
- Digital Prototyping
- Sustainable Design Software
- Media & Entertainment
- Consumer Software
- PLM
- Cloud
- and Mobile
Company Website: www.autodesk.com
ASSUMPTION: Autodesk's extensive product portfolio and global presence offer numerous opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement
Reporting Structure: This role reports to the Senior Marketing Manager for GCPay
Work Arrangement: Hybrid (on-site and remote), with flexibility for remote work
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Expansion of skills and expertise through working on diverse marketing campaigns and projects
- Opportunities to collaborate with cross-functional teams and stakeholders
ASSUMPTION: This role offers a strong foundation for career growth within the marketing field, with opportunities to specialize in various aspects of demand generation and marketing automation.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with on-site amenities
Office Location(s): Denver, CO, USA (with remote work flexibility)
Geographic Context:
- Denver is a vibrant city with a strong job market, offering a high quality of life and numerous cultural attractions
- The Denver office provides a central hub for collaboration and in-person meetings
- Remote work flexibility allows for a better work-life balance and reduced commute time
Work Schedule: Full-time (40 hours/week), with flexible remote work options
ASSUMPTION: The hybrid work arrangement and remote work flexibility cater to a wide range of employee preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Autodesk careers portal
- Phone or video screen with the hiring manager or HR representative
- In-depth interview with the Senior Marketing Manager for GCPay
- Final interview with the Marketing Director or other senior stakeholders
Key Assessment Areas:
- Marketing campaign strategy and execution
- Hubspot and WordPress proficiency
- Communication and project management skills
- Data analysis and reporting capabilities
- Cultural fit and alignment with Autodesk's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills
- Demonstrate your understanding of the construction industry and GCPay's value proposition
- Prepare examples of successful demand generation campaigns you've led or contributed to
- Showcase your ability to analyze campaign performance data and make data-driven decisions
ATS Keywords: Demand Generation, B2B Marketing, SaaS, Construction Technology, Hubspot, WordPress, Campaign Management, Marketing Automation, Lead Generation, Event Management, Webinars, Paid Advertising, Social Media, Content Marketing
ASSUMPTION: Autodesk's application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Hubspot (marketing automation and CRM)
- WordPress (content management system)
- Canva (design and asset creation)
- Google Workspace (collaboration and productivity)
- Social media platforms (LinkedIn, Twitter, Facebook)
- Paid advertising platforms (Google Ads, LinkedIn Ads, etc.)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for campaign execution and management.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- One Autodesk
- Sustainability
- Trust
- Customer Success
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Customer-centric and customer-focused
Self-Assessment Questions:
- How have you demonstrated innovation in your previous marketing campaigns?
- Can you provide an example of a time when you used data to drive campaign improvements?
- How do you approach working with cross-functional teams and stakeholders?
ASSUMPTION: Autodesk values candidates who align with their core values and can thrive in a collaborative, data-driven work environment.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Balancing strategic thinking with hands-on execution in a fast-paced environment
- Adapting to changes in marketing priorities and campaign focus
- Collaborating effectively with remote team members and stakeholders
ASSUMPTION: These challenges can be mitigated through strong project management skills, effective communication, and a proactive approach to campaign planning and execution.
📈 Similar Roles Comparison
- Unlike other demand generation roles, this position focuses on the construction industry and construction technology
- Autodesk's global presence and extensive product portfolio offer unique opportunities for career growth and development
- This role requires a balance of strategic thinking and hands-on execution, with a strong emphasis on data-driven decision making
ASSUMPTION: This role offers a unique blend of industry-specific focus, global opportunities, and a data-driven approach to demand generation.
📝 Sample Projects
- Developing and executing a multi-channel campaign to generate leads for a new GCPay feature launch
- Hosting a webinar series to educate potential customers on the benefits of GCPay's integration with leading ERPs
- Managing Autodesk's presence at a major construction industry tradeshow, including booth design, logistics, and on-site execution
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Demand Generation Specialist may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does Autodesk support the growth and development of its marketing professionals?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Autodesk measure the success of its demand generation campaigns, and what are the key performance indicators (KPIs) for this role?
- What opportunities are there for collaboration with other teams or departments within Autodesk?
ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company, while also providing valuable insights into the position and its expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Autodesk careers portal
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills
- Prepare examples of successful demand generation campaigns you've led or contributed to
- Showcase your ability to analyze campaign performance data and make data-driven decisions
- Follow up with the Autodesk HR team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
