Demand Generation Specialist India

📌 Core Information

🔹 Job Title: Demand Generation Specialist India

🔹 Company: Siemens

🔹 Location: Thāne, Mahārāshtra, India

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid (2 days mobile working per week)

🚀 Job Overview

Key aspects of this role include:

• Driving demand development within Siemens Process Automation Software
• Applying marketing automation platforms to sales outreach processes
• Creating multi-touch engagement programs and nurturing tactics
• Analyzing demand development performance and optimizing strategies
• Collaborating with cross-functional teams to achieve business goals

ASSUMPTION: This role requires a strong understanding of B2B marketing, CRM, and data analysis to drive successful demand generation campaigns.

📋 Key Responsibilities

✅ Drive demand by architecting innovative multi-touch engagement programs aligned with customer journeys

✅ Create nurturing programs to follow-through across a network of contributors and customers, converting MQLs to SQLs using Salesforce daily

✅ Work directly with selling teams to identify, penetrate, and cultivate new business opportunities through research, cold calling, social selling, and advanced qualification

✅ Set meetings, track activity, and proactively update selling teams on next steps for new and developing opportunities

✅ Analyze demand development performance, develop metrics, and optimize outreach strategy and data quality

✅ Contribute to continuous campaign performance monitoring and KPI-driven optimization, with regular reporting to internal customers

✅ Work with industry strategy directors and sales to identify high value prospects

✅ Use Sales Enablement Campaigns to understand offerings, personas, and G2M strategy

✅ Prospect target companies using email, LinkedIn, and email automation/social selling strategies

✅ Apply demand generation activities (e.g., webinars, gated assets) to engage with and qualify MQLs

✅ Add Leads/Inquiries to SFDC, allocate to campaign membership, and add suspect opportunities to SFDC

✅ Implement use of SFDC dashboards to provide performance analytics and data quality

✅ Implement and follow-through on nurturing programs (e.g., e-nurturing and telephone nurturing) – campaigns or tactics

✅ Present demand development pipeline dashboards in Sales Meetings (12-month rolling pipeline report looking at entire funnel – inquiries -> MQLs -> suspect opp -> closed business)

ASSUMPTION: This role requires strong communication, analytical, and project management skills to successfully execute demand generation strategies and collaborate with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Computer Science, Communication, or a comparable subject area

Experience: 2-5 years of experience in marketing, with a focus on CRM and B2B

Required Skills:

• Proven ability in marketing and communication, with a focus on CRM and B2B
• Affinity to IT and data in general
• Understanding of a marketing funnel and how to align communication campaign strategies with customer journeys
• Proven understanding of the B2B buying process and how to implement strategies to generate and nurture leads, drive interest, and accelerate the purchase process
• Experience with targeting and segmentation
• Analytical tendencies with a natural curiosity to measure, test, learn, and iterate to get the best results possible
• Proven experience in campaign performance analysis and working with industry tools and analytics packages (especially Eloqua, Adobe Analytics, Sprinklr)
• Superior communication skills, with fluency in English and the ability to explain complex topics in an engaging way
• Ability to work reliably and deliver results on time and in high quality
• Experience working with global and remote teams in an agile environment

Preferred Skills:

• Additional languages

ASSUMPTION: Candidates with a strong academic background in marketing or a related field, along with relevant work experience, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: INR 8,00,000 - 12,00,000 per annum (Based on experience and industry standards for demand generation specialists in India)

Benefits:

• 2-3 days of mobile working per week as a global standard
• Development opportunities for both personal and professional growth
• An environment where everyone can bring their whole self to work and feel a sense of belonging
• 26 leave days in addition to Bank Holidays and a variety of flexible working models that allow time off for yourself and your family
• Appealing Siemens pension benefit

Working Hours: Full-time (40 hours per week) with flexible working arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for demand generation specialists in India. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Siemens is a global technology powerhouse that has stood for engineering excellence, innovation, quality, and reliability for more than 170 years. The company is active in more than 200 countries, focusing on the areas of electrification, automation, and digitalization.

Company Size: Siemens has a workforce of around 377,000 employees worldwide, making it a large organization with significant resources and opportunities for career growth.

Founded: Siemens was founded in 1847 by Werner von Siemens and Johann Georg Halske in Berlin, Germany.

Company Description:

• Siemens is a global leader in the electrification, automation, and digitalization sectors
• The company operates in the energy, healthcare, infrastructure, and industry sectors, offering a broad range of products, systems, and services
• Siemens is committed to creating sustainable value for customers, shareholders, and society as a whole

Company Specialties:

• Electrification, automation, and digitalization technologies
• Energy-efficient and sustainable solutions for power generation, transmission, and distribution
• Automation and control systems for industrial processes and infrastructure
• Digitalization and software solutions for industries, cities, and infrastructure

Company Website: www.siemens.com

ASSUMPTION: Siemens' extensive industry experience and global presence provide a strong foundation for the company's demand generation efforts, offering candidates the opportunity to work on a wide range of projects and collaborate with diverse teams.

📊 Role Analysis

Career Level: This role is at the specialist level, requiring a combination of technical skills and industry knowledge to drive demand generation strategies effectively.

Reporting Structure: The Demand Generation Specialist will report directly to the Demand Generation Manager and collaborate with cross-functional teams, including sales, marketing, and industry solution experts.

Work Arrangement: This role follows a hybrid work arrangement, with 2-3 days of mobile working per week as a global standard.

Growth Opportunities:

• Progression to a senior role within the demand generation team
• Transition to a management role, overseeing a team of demand generation specialists
• Expansion into other marketing disciplines, such as product marketing or field marketing
• Career growth within Siemens' extensive global network of businesses and regions

ASSUMPTION: Candidates with strong performance in this role may have opportunities to advance within the demand generation team or explore other marketing disciplines within Siemens.

🌍 Location & Work Environment

Office Type: Siemens' Thāne office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): Siemens India Pvt. Ltd., 1st Floor, Tower A, Mindspace, Survey No. 13/1, Ghodbunder Road, Thāne (West), Maharashtra 400615, India

Geographic Context:

• Thāne is a major city in the Indian state of Mahārāshtra, located in the western part of the country
• The city is well-connected by road, rail, and air, with the Chhatrapati Shivaji International Airport located approximately 30 kilometers away
• Thāne offers a mix of urban and suburban living, with a variety of residential options, shopping centers, and entertainment venues

Work Schedule: The work schedule for this role is full-time, with flexible working arrangements that may include core hours and remote work options.

ASSUMPTION: Candidates should be comfortable working in a hybrid office environment and be able to commute to the Thāne office as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Siemens careers portal
• Phone or video screening to assess communication skills and cultural fit
• In-depth behavioral and technical interviews with the hiring manager and team members
• Final round interviews, potentially including a case study or presentation
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and ability to articulate complex ideas clearly and concisely
• Understanding of B2B marketing principles and demand generation strategies
• Analytical skills and ability to interpret data to drive decision-making
• Cultural fit and alignment with Siemens' values and work environment
• Problem-solving skills and ability to work independently and in a team

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of demand generation strategies and provide specific examples of your achievements in this area
• Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role
• Research Siemens' company culture and values to ensure a strong fit
• Prepare for technical interview questions by brushing up on your knowledge of marketing automation platforms, CRM, and data analysis tools

ATS Keywords: Demand Generation, B2B Marketing, CRM, Marketing Automation, Lead Nurturing, Campaign Performance Analysis, Data Analysis, Customer Journey, Targeting, Segmentation, Social Selling, Email Marketing, Webinars, Agile Environment, IT Affinity

ASSUMPTION: Applicants should focus on demonstrating their relevant skills and experiences throughout the application process, tailoring their materials and responses to the specific requirements of this role.

🛠️ Tools & Technologies

• Salesforce
• Eloqua
• Adobe Analytics
• Sprinklr
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: Candidates should be proficient in using the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Responsibility: Siemens takes responsibility for its actions and their consequences
• Excellence: Siemens strives for excellence in all aspects of its business
• Innovation: Siemens fosters a culture of innovation and continuous improvement
• Sustainability: Siemens is committed to creating sustainable value for customers, shareholders, and society

Work Style:

• Collaborative: Siemens encourages teamwork and cross-functional collaboration
• Agile: Siemens embraces an agile work environment, with a focus on flexibility and adaptability
• Data-driven: Siemens uses data and analytics to inform decision-making and drive continuous improvement
• Customer-focused: Siemens prioritizes customer needs and delivers solutions that meet their unique requirements

Self-Assessment Questions:

• How do your personal values align with Siemens' company values?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
• How do you approach setting and achieving personal and professional goals?

ASSUMPTION: Candidates should carefully consider their fit with Siemens' company values and work style, ensuring their personal values and work preferences align with the company's culture.

⚠️ Potential Challenges

• Managing a high volume of leads and inquiries, requiring strong organizational skills and attention to detail
• Balancing multiple priorities and projects, often with tight deadlines
• Working with a diverse range of stakeholders, including sales teams, marketing teams, and industry solution experts
• Keeping up-to-date with industry trends and best practices in demand generation
• Adapting to changes in the market and adjusting strategies accordingly

ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them, leveraging their skills, experiences, and the resources available to them.

📈 Similar Roles Comparison

• Demand Generation Specialist vs. Marketing Specialist: Demand Generation Specialists focus on driving demand and generating leads, while Marketing Specialists have a broader scope, including brand management, campaign development, and market research
• Industry-specific context: Demand Generation Specialists in the software industry may face unique challenges and opportunities compared to those in other industries
• Career path comparison: Demand Generation Specialists may progress to roles such as Senior Demand Generation Manager, Marketing Manager, or even Chief Marketing Officer, depending on their skills, experiences, and the organization's structure

ASSUMPTION: Candidates should understand the differences between similar roles and how their skills and experiences may translate to different career paths.

📝 Sample Projects

• Developing and executing a multi-touch engagement program to drive demand for a new software product launch
• Creating and implementing a lead nurturing campaign to convert MQLs to SQLs using Salesforce
• Prospecting target companies using email, LinkedIn, and email automation/social selling strategies to identify high value opportunities

ASSUMPTION: Candidates should be able to provide specific examples of their past projects and achievements, demonstrating their ability to drive demand generation success.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the demand generation team?
• How does the demand generation team collaborate with other departments, such as sales and marketing?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Siemens support the professional development and growth of its employees?
• What are the most significant challenges facing the demand generation team currently, and how can this role help address them?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, showcasing their curiosity and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the interview by researching Siemens' company culture and values, as well as the specific requirements of this role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
• If selected for an interview, arrive prepared with specific examples of your demand generation achievements and a clear understanding of the role's responsibilities and requirements

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.