🔹 Job Title: Demand Generation Specialist (Remote - US Based)
🔹 Company: Togetherwork
🔹 Location: Remote (US Based)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US Based)
Key aspects of this role include:
ASSUMPTION: This role requires a strong focus on data-driven marketing and a proven track record in B2B lead generation. The ideal candidate will have experience in social media strategy, content creation, and data analysis.
✅ Grow marketing-qualified leads and increase brand perception by converting organic social media traffic
✅ Design and implement social media strategy and content calendar to align with business goals
✅ Generate, edit, publish, and share engaging content daily (e.g., original text, photos, videos, blog content, etc.)
✅ Collaborate with other teams, like support, sales, and product, to create content, webinars, and how-to videos
✅ Communicate with followers, respond to queries in a timely manner, and monitor customer reviews
✅ Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact
✅ Design and create social media graphics, GIFs, and videos with Canva
✅ Research, plan, and oversee trade show operations
✅ Serve as Trade Show Booth Captain by attending 2-3 shows a year
✅ Analyze marketing and sales data to develop insights and make recommendations on areas for optimization
✅ Monitor and maintain data quality within the marketing database
✅ Evaluate new technologies and add-on applications to improve and optimize marketing team performance
✅ Assist in strategy calls to discuss lead generation performance versus forecast and discuss strategies to achieve goals
✅ Work alongside all departments, including sales and product, to meet and exceed KPIs by creating exciting new marketing opportunities
✅ Deliver weekly and monthly reporting to the management team and actively monitor the contribution of marketing to overall revenue targets
ASSUMPTION: This role requires a high level of organization, multitasking, and project management skills. The ideal candidate will be comfortable working independently and collaborating with various teams to achieve common goals.
Education: Four-year degree in marketing or a related field
Experience: 5+ years of successful B2B lead generation experience with a track record of being accountable to lead generation goals
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, experience with social media management tools and CRM software would be beneficial for this role. Additionally, experience in the B2B SaaS space is preferred but not required.
Salary Range: $70,000 - $80,000 USD per year + bonus
Benefits:
Working Hours: Full-time, with flexible hours and a focus on results
ASSUMPTION: The salary range provided is inclusive of the base salary and bonus structure. The total compensation package may include additional rewards such as discretionary bonuses and long-term incentives.
Industry: Togetherwork operates in the Software Development industry, focusing on providing mission-critical tools to help customers manage and grow their communities while enhancing member engagement.
Company Size: Togetherwork is a mid-sized company with 501-1,000 employees. This size allows for a more agile work environment and the opportunity to make a significant impact on the company's growth.
Founded: Togetherwork was founded in 2015, making it a relatively young company with a strong focus on innovation and growth.
Company Description:
Company Specialties:
Company Website: Togetherwork
ASSUMPTION: Togetherwork's focus on community management and member engagement makes it an attractive option for candidates interested in working in the non-profit or community-focused sectors.
Career Level: This role is at the mid-career level, requiring a significant amount of experience in B2B lead generation and marketing. The ideal candidate will have a proven track record of success in driving growth and optimizing leads.
Reporting Structure: The Demand Generation Specialist will report directly to the Marketing Manager and collaborate with various teams, including sales, product, and support.
Work Arrangement: This role is remote and based in the United States. The ideal candidate will be comfortable working independently and managing their time effectively in a remote work environment.
Growth Opportunities:
ASSUMPTION: While not explicitly stated, there may be opportunities for the Demand Generation Specialist to work on special projects or initiatives that align with their interests and skills.
Office Type: Remote (US Based)
Office Location(s): N/A (Remote)
Geographic Context:
Work Schedule: Full-time, with flexible hours and a focus on results
ASSUMPTION: The remote work environment may require the Demand Generation Specialist to have strong self-motivation and time management skills to ensure they remain productive and engaged with the team.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: B2B lead generation, social media strategy, content creation, data analysis, marketing automation, CRM, trade show operations, pet care industry
ASSUMPTION: Togetherwork's application process may include assessments or case studies to evaluate the candidate's skills and fit for the role.
ASSUMPTION: The Demand Generation Specialist may be required to learn and use new tools and technologies as needed to optimize their performance and the team's overall success.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Togetherwork places a strong emphasis on cultural fit and alignment with the company's values. Candidates who demonstrate a strong fit with the company's culture and work style are more likely to be successful in the role.
ASSUMPTION: The Demand Generation Specialist will need to be proactive in managing their time, prioritizing their workload, and communicating effectively with their team to overcome these challenges.
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on social media strategy and lead generation sets it apart from other opportunities in the field.
ASSUMPTION: The Demand Generation Specialist will have the opportunity to work on a variety of projects that align with their skills and interests, providing ample opportunities for growth and development.
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.