Demand Growth Manager (f/m/d)

📌 Core Information

🔹 Job Title: Demand Growth Manager (f/m/d)

🔹 Company: adjoe GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-Time

🔹 Category: Advertising & Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: Mid-Senior level (3-4 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Managing a portfolio of existing partners to drive revenue growth for both parties
• Analyzing KPIs and trends to inform strategic decisions
• Developing growth strategies leveraging adjoe's suite of products
• Building strong relationships with partners through regular communication
• Collaborating with internal stakeholders to address partner requests and troubleshoot issues

ASSUMPTION: This role requires a balance of analytical skills, strategic thinking, and strong communication to succeed.

📋 Key Responsibilities

✅ Manage a portfolio of existing partners, focusing on generating more revenue for both parties

✅ Analyze KPIs and trends related to partner performance and take action accordingly

✅ Develop growth strategies for partners leveraging all adjoe products

✅ Establish and maintain strong relationships with partners through regular communication and review meetings

✅ Support new partners during the onboarding process

✅ Prepare and present reports and presentations to partners

✅ Gather and communicate partner requests to internal stakeholders, including technical troubleshooting

✅ Collaborate with teammates on projects focused on advertiser growth and process improvement

✅ Be part of an international English-speaking team

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and organization.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)

Experience: 3-4 years of experience in mobile user acquisition, account management in the adtech space, or a similar position (experience in the gaming industry is an advantage)

Required Skills:

• Excellent analytical skills
• Strong understanding of standard adtech KPIs (CPI, CPM, CPC, ARPDAU, etc.)
• Expertise in Google Suite, especially Sheets
• Outstanding communication skills (verbal and written) in English
• Revenue-driven attitude and a strong sense of ownership
• Ability to work in a fast-paced environment

Preferred Skills:

• Fluency in additional languages
• Experience in the gaming industry

ASSUMPTION: Candidates with experience in the gaming industry or additional languages may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and market rates for mid-senior level roles in Hamburg's adtech industry)

Benefits:

• Regular feedback and development program
• Relocation bonus and visa support
• 30 vacation days, 3 weeks of remote work per year, and free access to an in-house gym
• Mental health support through Employee Assistance Program (EAP)
• Hybrid work setup with flexible hours and central office with Alster lake view
• Regular team and company events

Working Hours: Full-time (40 hours per week) with flexible hours and 3 core office days

ASSUMPTION: The salary range is estimated based on market rates for similar roles in Hamburg's adtech industry.

📌 Applicant Insights

🔍 Company Context

Industry: adjoe operates in the competitive adtech industry, focusing on mobile advertising and monetization solutions for app publishers and advertisers.

Company Size: With 51-200 employees, adjoe offers a mid-sized company environment with opportunities for growth and impact.

Founded: In 2018, adjoe has quickly established itself as a leading player in the mobile advertising space.

Company Description:

• adjoe is redefining the future of mobile ads with advanced AI, first-party data, and world-class engineers
• The company offers solutions like Playtime and Arcade for app publishers to monetize and scale their apps
• adjoe is also breaking into programmatic advertising with its intelligent bidding system, adjoe Ads
• The company connects app developers to over 600 million users worldwide for scalable growth

Company Specialties:

• Mobile advertising and monetization
• Adtech solutions for app publishers and advertisers
• AI-driven ad technology

Company Website: adjoe.io

ASSUMPTION: adjoe's focus on innovation and growth presents exciting opportunities for the right candidate.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and development within the company.

Reporting Structure: The Demand Growth Manager reports directly to the Advertiser Accounts team and works closely with internal stakeholders, including technical teams and other managers.

Work Arrangement: This role operates in a hybrid setup with 3 core office days per week and flexible working hours.

Growth Opportunities:

• Expanding the portfolio of partners and driving revenue growth
• Developing expertise in adtech and mobile advertising
• Advancing to a senior or management role within the company

ASSUMPTION: Success in this role can lead to increased responsibilities and career advancement within adjoe.

🌍 Location & Work Environment

Office Type: adjoe's headquarters is located in a central office in Hamburg, Germany, with an Alster lake view and top-notch equipment.

Office Location(s): An der Alster 42, Hamburg, 20099, DE

Geographic Context:

• Hamburg is the second-largest city in Germany and offers a vibrant cultural scene, rich history, and a high quality of life
• The city is home to a thriving tech industry, with numerous startups and established companies
• Hamburg's central location in Europe makes it an ideal hub for international business

Work Schedule: The work schedule is flexible, with 3 core office days and the option to work remotely for the remaining days of the week.

ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• On-site interview at adjoe's headquarters in Hamburg, including meetings with the hiring manager and other team members
• Final decision and job offer

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with adjoe's values
• Revenue-driven attitude and strategic thinking

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and communication skills
• Research adjoe's products and market position to demonstrate your understanding of the company and its offerings

ATS Keywords: Mobile user acquisition, account management, adtech, KPIs, Google Suite, English fluency, revenue-driven, fast-paced environment, ownership

ASSUMPTION: The interview process may vary depending on the specific needs of the hiring team and the candidate pool.

🛠️ Tools & Technologies

• Google Suite (especially, Sheets)
• Adtech platforms and tools (e.g., App Annie, Sensor Tower, etc.)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, etc.)

ASSUMPTION: The specific tools and technologies used may vary depending on the needs of the role and the preferences of the team.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Customer focus and excellence

Work Style:

• Data-driven and analytical
• Fast-paced and dynamic
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with data and using it to inform strategic decisions?
• Do you enjoy collaborating with others and contributing to a team's success?

ASSUMPTION: Candidates who align with adjoe's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing a large portfolio of partners and balancing their needs with those of the company
• Keeping up with the fast-paced nature of the adtech industry and adapting to changes in the market
• Working with partners who may have different priorities and goals than the company
• Navigating a hybrid work environment and balancing remote work with on-site collaboration

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a focus on driving revenue growth for both partners and the company.

📈 Similar Roles Comparison

• This role is similar to an Account Manager or Business Development Manager position in the adtech industry, with a focus on driving revenue growth for both partners and the company
• However, this role is unique in its focus on the mobile advertising and monetization space, requiring expertise in adtech KPIs and mobile user acquisition
• Career progression in this role may lead to senior or management positions within the company, offering opportunities for growth and development

ASSUMPTION: This role offers a unique blend of strategic thinking, analytical skills, and strong communication, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing a growth strategy for a key partner, leveraging adjoe's suite of products to drive revenue growth for both parties
• Analyzing KPI trends for a portfolio of partners and identifying opportunities for optimization and improvement
• Collaborating with internal stakeholders to address a technical issue affecting a partner's performance

ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and challenges faced by the Demand Growth Manager in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other teams within the company, such as product and engineering?
• What are the most significant challenges facing the company in the mobile advertising and monetization space?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions can help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the adjoe careers page
• Tailor your resume to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and communication skills
• Research adjoe's products and market position to demonstrate your understanding of the company and its offerings
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.