Digital & Brand Engagement Marketer

📌 Core Information

🔹 Job Title: Digital & Brand Engagement Marketer

🔹 Company: Blue Orange Digital

🔹 Location: United States (Remote)

🔹 Job Type: Part-Time, Contract

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a data-driven organic social media strategy
• Growing Blue Orange Digital's audience and enhancing brand awareness
• Promoting thought leadership and increasing engagement within tech, AI, and data analytics industries
• Collaborating with cross-functional teams to align social media efforts with broader content strategies

ASSUMPTION: This role requires a strong understanding of social media marketing, content creation, and analytics to drive successful outcomes.

📋 Key Responsibilities

✅ Build and nurture relationships with influencers, thought leaders, podcasters, and YouTube hosts to expand Blue Orange Digital's visibility

✅ Monitor industry conversations, competitor activity, and trending topics to position Blue Orange Digital as a leader in data analytics and AI

✅ Engage with Ideal Customer Profiles (ICPs) to foster meaningful interactions that support lead nurturing and brand credibility

✅ Promote content developed by leadership, sales, and engineering teams, including blog posts, whitepapers, case studies, and speaking engagements

✅ Develop engaging, shareable content (text, graphics, and short-form videos) that aligns with Blue Orange Digital's brand tone and audience interests

✅ Design and distribute visually compelling content such as infographics, data visualizations, and company culture highlights

✅ Create and repurpose content from sales decks to make key insights more accessible and engaging for social media audiences

✅ Support the promotion of live webinars, Q&A sessions, and industry events, ensuring strong engagement before, during, and after events

✅ Actively engage with Blue Orange Digital's audience by responding to comments, participating in discussions, and resharing relevant content

✅ Run interactive campaigns (polls, surveys, hashtag challenges, AMAs, Stories) to encourage audience participation

✅ Encourage employee advocacy by providing pre-crafted, shareable content that team members can post on their personal profiles

✅ Work closely with the content, marketing, and sales teams to align social media efforts with broader content strategies

✅ Collaborate with the sales team to ensure key messaging from sales decks is effectively translated into social media content

✅ Assist in the amplification of partnerships and collaborations, ensuring joint initiatives receive maximum visibility

✅ Use social media analytics tools to track performance, measure engagement, and provide actionable insights

✅ Deliver monthly reports summarizing key social media metrics and strategic recommendations for improvement

✅ Continuously optimize content strategies based on engagement trends and audience feedback

ASSUMPTION: This role requires strong organizational skills, proactivity, and the ability to work independently to manage multiple tasks and projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience in social media marketing, digital marketing, or PR, ideally in the tech, AI, or data analytics industry

Required Skills:

• Strong expertise in managing LinkedIn, Twitter, and YouTube for brand growth
• Excellent content creation skills (writing, design, and light video editing)
• Experience with influencer outreach and media partnerships
• Ability to analyze performance data and refine strategies accordingly
• Highly organized, proactive, and able to work independently

Preferred Skills:

• Experience in B2B marketing, SaaS, or AI-driven industries
• Certifications in Social Media Marketing or Digital Marketing
• Understanding of SEO principles for social media optimization

ASSUMPTION: Candidates with experience in the tech, AI, or data analytics industry will have a strong understanding of the target audience and relevant content.

💰 Compensation & Benefits

Salary Range: $20.00 USD per hour (negotiable depending on experience and qualifications)

Benefits:

• Flexible schedule
• Remote work

Working Hours: Estimated workload: 10–15 hours per week

ASSUMPTION: The salary range is based on industry standards for part-time, contract social media marketing roles with 2-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Blue Orange Digital is a cloud-based data transformation and predictive analytics development firm specializing in IT services and IT consulting. They work with clients ranging from startups to Fortune 500 companies, helping them make sense of their business challenges by applying modern data analytics techniques, visualizations, and AI/ML.

Company Size: Blue Orange Digital has 51-200 employees, providing a mid-sized company environment where applicants can make a direct contribution to the growth of the company.

Founded: Blue Orange Digital was founded in 2015, with a startup DNA that values passionate technologists and data analysts.

Company Description:

• Blue Orange Digital helps companies make sense of their business challenges by applying modern data analytics techniques, visualizations, and AI/ML.
• The company loves passionate technologists and data analysts and encourages everyone on the team to make a direct contribution to the growth of the company.
• Blue Orange Digital is a boutique agency specializing in data science, analytics, machine learning, and artificial intelligence, helping companies solve their big data and analytics problems and leverage the latest technologies in the space.

Company Specialties:

• Node and web development
• React/Redux
• Spark and SparkML
• Tensorflow
• R
• GCP
• Visualization
• Azure
• Snowflake
• Fintech, martech, commercial real estate, and RPA

Company Website: http://blueorange.digital

ASSUMPTION: Blue Orange Digital's focus on data-driven solutions and AI/ML technologies makes it an attractive option for candidates interested in working at the intersection of technology and business.

📊 Role Analysis

Career Level: This role is suitable for mid-career marketing professionals looking to expand their experience in social media marketing, content creation, and thought leadership promotion within the tech industry.

Reporting Structure: The Digital & Brand Engagement Marketer will report directly to the Director of Operations and HR, providing a clear line of communication and accountability.

Work Arrangement: This is a part-time, contract role with an estimated workload of 10–15 hours per week, offering flexibility for candidates seeking a balance between work and personal life.

Growth Opportunities:

• As Blue Orange Digital continues to grow, there may be opportunities for the right candidate to take on additional responsibilities or transition into a full-time role.
• Working closely with cross-functional teams provides exposure to various aspects of the business, fostering professional development and skill expansion.
• The nature of this role allows for the development of strong relationships with industry influencers and thought leaders, which can open doors to new opportunities and collaborations.

ASSUMPTION: Candidates with a strong desire to learn and grow within the tech industry will find this role appealing due to its potential for professional development and exposure to various aspects of the business.

🌍 Location & Work Environment

Office Type: Remote (no physical office required)

Office Location(s): United States (candidates based in the USA or Latin America are preferred due to the company's timezone, work schedule, and team collaboration)

Geographic Context:

• The United States offers a diverse range of industries, cultures, and opportunities for professional growth.
• Latin America's proximity to the United States and its growing tech industry make it an attractive region for remote work.
• Blue Orange Digital's remote work arrangement allows for flexibility and a better work-life balance.

Work Schedule: Flexible schedule, with an estimated workload of 10–15 hours per week

ASSUMPTION: Candidates comfortable working remotely and managing their time effectively will thrive in this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Director of Operations and HR
• In-depth interview with the Director of Operations and HR and relevant team members
• Background check and offer extension

Key Assessment Areas:

• Social media marketing expertise
• Content creation and design skills
• Industry knowledge and understanding of Blue Orange Digital's services
• Ability to work independently and manage multiple tasks

Application Tips:

• Tailor your resume and cover letter to highlight your relevant social media marketing experience and skills
• Include specific examples of successful social media campaigns or projects you've worked on
• Demonstrate your understanding of Blue Orange Digital's services and the tech industry as a whole

ATS Keywords: Social media marketing, digital marketing, content creation, influencer outreach, analytics, B2B marketing, SaaS, AI, data analytics

ASSUMPTION: Blue Orange Digital's application process is designed to assess candidates' skills, experience, and cultural fit, ensuring the best possible match for the role.

🛠️ Tools & Technologies

• LinkedIn Analytics
• Twitter Analytics
• Google Analytics
• Canva
• Adobe Suite
• Figma

ASSUMPTION: Familiarity with these tools is preferred but not required, as Blue Orange Digital values candidates' ability to learn and adapt to new technologies.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork

Work Style:

• Independent and proactive
• Strong organizational skills
• Ability to work remotely and manage time effectively

Self-Assessment Questions:

• Do you have a strong understanding of social media marketing and content creation within the tech industry?
• Are you comfortable working remotely and managing your time effectively?
• Do you thrive in a collaborative environment and enjoy working with cross-functional teams?

ASSUMPTION: Candidates who align with Blue Orange Digital's company values and work style will be well-suited to this role and the company culture.

⚠️ Potential Challenges

• Managing multiple tasks and projects independently may require strong organizational skills and time management
• Working remotely may present challenges in maintaining focus and motivation
• Keeping up with industry trends and competitor activity may require continuous learning and adaptation
• Collaborating with team members across different time zones may necessitate flexible scheduling and communication

ASSUMPTION: Candidates with strong organizational skills, self-motivation, and adaptability will be better equipped to overcome these potential challenges.

📈 Similar Roles Comparison

• This role differs from traditional social media marketing positions in its focus on thought leadership promotion and engagement with Ideal Customer Profiles (ICPs)
• Blue Orange Digital's focus on data-driven solutions and AI/ML technologies sets it apart from other tech companies
• Career progression in this role may lead to opportunities in content marketing, digital marketing, or even management within the tech industry

ASSUMPTION: Candidates interested in working at the intersection of technology and business will find this role appealing due to its unique focus and potential for growth.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new data analytics product, resulting in a 20% increase in brand awareness and a 15% increase in website traffic
• Creating a series of engaging, shareable infographics that explain complex data analytics concepts, leading to a 30% increase in social media engagement
• Hosting a Twitter Space Q&A session with a thought leader in the data analytics industry, generating over 1,000 impressions and 100 engagements

ASSUMPTION: These sample projects demonstrate the types of initiatives the Digital & Brand Engagement Marketer may be responsible for, showcasing the role's potential impact on Blue Orange Digital's brand and business growth.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Blue Orange Digital support employee growth and development, both personally and professionally?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does Blue Orange Digital measure the success of its social media marketing efforts, and what key performance indicators (KPIs) are most important?

ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, the company's culture, and the team's dynamics, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant social media marketing experience and skills
• Prepare examples of successful social media campaigns or projects you've worked on, demonstrating your ability to drive results
• Follow up with Blue Orange Digital one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.