- Job Title: Digital Channels Marketing Assistant Manager
- Company: Commercial International Bank (Egypt)
- Location: Smart Village, Giza, Egypt
- Job Type: On-site, Full-time
- Category: Marketing
- Date Posted: August 7, 2025
- Experience Level: 1-3 years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- 🌐 Digital Channels Management: Execute online projects and manage digital channels to meet annual objectives.
- 🤝 Business Partner Collaboration: Work closely with business lines to understand their requirements and ensure communication messages meet business needs.
- 📈 Campaign Development & Execution: Assist in developing and executing integrated marketing campaigns with internal or external parties.
- 📊 Data-Driven Approach: Analyze promotions and advertising performance to report on digital campaign progress and optimize future campaigns.
- 📅 Project Management: Manage project timelines and ensure delivery dates are met.
- 📚 Documentation & Compliance: Prepare marketing manuals and ensure compliance with relevant policies and regulations.
ASSUMPTION: This role requires a strong understanding of digital marketing channels, campaign management, and data analysis. The ideal candidate will have experience in managing digital projects and collaborating with various stakeholders.
📋 Key Responsibilities
- 📊 Digital Channels Management:
- Execute online projects in coordination with business lines based on annual objectives.
- Assist in implementing business partners' requirements by ensuring communication messages meet business requirements and are efficiently delivered to target customers through a data-driven approach.
- 📈 Campaign Development & Execution:
- Assist in developing and executing online advertising activities and campaigns.
- Prepare marcomms briefs to external and internal parties providing support to execution.
- Collaborate with the content marketing team on all activities related to always-on marketing to align all digital activities with the overall digital calendar.
- 📊 Data-Driven Approach:
- Analyze promotions and advertising performance associated with assigned products/business marketing campaigns to report on the digital campaign progress end to end throughout the "Go to Market" phase.
- 📚 Documentation & Compliance:
- Assist in preparing all marketing manuals and ensure they are in place prior to campaign launch.
- Follow all relevant department policies, processes, standard operating procedures, and instructions to ensure work is carried out in a controlled and consistent manner.
- Comply with all relevant CBE regulations, banking laws, AML regulations, and internal CIB policies and code of conduct to maintain CIB's sound legal position and mitigate potential risks.
ASSUMPTION: The candidate should have strong project management, data analysis, and communication skills to excel in these responsibilities.
🎯 Required Qualifications
📚 Education:
- Bachelor's degree in Business, Finance, Accounting, Information Technology, or a related field.
🕒 Experience:
- 1-3 years of experience in marketing, digital marketing, or a related field.
🔑 Required Skills:
- Excellent command of English and Arabic languages.
- Marketing, negotiation, communication, and problem-solving skills.
- Proficiency in using digital marketing tools and platforms.
- Strong analytical and reporting skills.
- Ability to work independently and manage multiple projects simultaneously.
🌟 Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot).
- Knowledge of HTML, CSS, or JavaScript.
- Familiarity with SEO and content marketing strategies.
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their skills will be prioritized.
💰 Compensation & Benefits
💰 Salary Range: The salary range for this role is not provided. Based on industry standards for a Digital Channels Marketing Assistant Manager in Egypt, the estimated salary range is EGP 150,000 - 250,000 per annum (USD 8,500 - 14,000).
🎁 Benefits:
- Health insurance and retirement plans.
- Performance-based bonuses and incentives.
- Professional development opportunities.
- On-site parking and transportation allowances.
Working Hours: Full-time (40 hours per week), with flexibility to work overtime as needed.
📌 Applicant Insights
🔍 Company Context:
- Industry: Banking and Financial Services.
- Company Size: Large (over 10,000 employees).
- Founded: 1952, in Cairo, Egypt.
- Company Description: Commercial International Bank (CIB) is a leading universal bank in Egypt, offering a wide range of banking and financial services to both individual and corporate clients.
- Company Specialties: Retail banking, corporate banking, investment banking, and wealth management.
📊 Role Analysis:
- Career Level: Mid-level marketing role with potential for growth into senior marketing management positions.
- Reporting Structure: This role reports directly to the Digital Channels Marketing Manager.
- Work Arrangement: On-site, full-time role with flexibility to work overtime as needed.
- Growth Opportunities: Potential career growth opportunities include senior marketing roles, management positions, or specialized digital marketing roles within the company.
🌍 Location & Work Environment:
- Office Type: Modern, on-site office located in Smart Village, Giza, Egypt.
- Office Location(s): Smart Village, Giza, Egypt.
- Geographic Context: Giza is a major urban governorate in Egypt, located on the west bank of the Nile River, adjacent to Cairo. It is home to many international businesses and organizations.
- Work Schedule: Standard office hours with flexibility to work overtime as needed.
💼 Interview & Application Insights
- Typical Process: Online application submission, phone or video screening, in-person interviews, and final decision.
- Key Assessment Areas: Digital marketing skills, campaign management experience, data analysis abilities, communication skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and digital marketing skills and experiences.
- Prepare examples of successful digital marketing campaigns you've managed or contributed to.
- Research CIB's digital marketing strategies and be ready to discuss how your skills and experiences align with their goals.
🛠 Cultural Fit Considerations
- Company Values: CIB values include integrity, professionalism, innovation, and customer focus. Candidates should demonstrate these values in their application and interview.
- Work Style: CIB's work environment is fast-paced, collaborative, and data-driven. Candidates should be comfortable working in a dynamic, team-oriented environment and be proactive in managing multiple projects simultaneously.
- Self-Assessment Questions:
- How do your marketing and digital marketing skills align with CIB's values and work style?
- Can you provide an example of a time when you successfully managed a digital marketing campaign, and how did you ensure its compliance with relevant regulations and policies?
🛠 Potential Challenges
- Challenge 1: Managing multiple digital marketing projects simultaneously may require strong organizational skills and time management.
- Challenge 2: Working in a large, established organization may present unique cultural and political dynamics that require careful navigation.
- Challenge 3: The competitive banking and financial services industry may require continuous learning and adaptation to new technologies and market trends.
📈 Similar Roles Comparison
- Comparison Point 1: This role differs from similar marketing roles in other industries in its focus on banking and financial services, requiring a strong understanding of the industry and its regulations.
- Comparison Point 2: The large company size may offer more structured career paths and opportunities for professional development compared to smaller organizations.
- Comparison Point 3: The role's focus on digital marketing channels may provide opportunities to work with cutting-edge technologies and innovative marketing strategies.
📝 Sample Projects
- Project Example 1: Develop and execute a targeted digital marketing campaign to promote CIB's new mobile banking app to young professionals in Egypt.
- Project Example 2: Collaborate with CIB's content marketing team to create and distribute engaging, always-on content that aligns with the overall digital calendar and supports CIB's brand positioning.
- Project Example 3: Analyze the performance of CIB's digital marketing campaigns and provide data-driven insights to optimize future campaigns and improve overall marketing effectiveness.
💡 Key Questions to Ask During Interview
- Question 1: Can you describe a time when you successfully managed a digital marketing project with a tight deadline and limited resources? How did you ensure the project's compliance with relevant regulations and policies?
- Question 2: How do you stay up-to-date with the latest digital marketing trends and technologies, and how have you applied this knowledge to your previous roles?
- Question 3: Can you provide an example of a time when you had to collaborate with multiple stakeholders to execute a digital marketing campaign? How did you ensure all parties were aligned and that the campaign was delivered on time and within budget?
- Question 4: How do you approach measuring and analyzing the success of digital marketing campaigns, and how have you used this data to inform future campaigns and improve overall marketing effectiveness?
- Question 5: How do you ensure that your digital marketing campaigns comply with relevant regulations and policies, both within CIB and externally, such as data protection and privacy laws?
🛠 ASSUMPTIONS
- Assumption 1: The ideal candidate for this role will have a strong background in digital marketing, with experience managing digital marketing projects and collaborating with various stakeholders.
- Assumption 2: The candidate should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects simultaneously.
- Assumption 3: The ideal candidate will have a strong understanding of the banking and financial services industry and be familiar with relevant regulations and compliance requirements.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL](https://cibeg.taleo.net/careersection/cib_ex/jobdetail.ftl?job=25000165&lang=en)
2. Tailor your resume and cover letter to highlight relevant marketing and digital marketing skills and experiences.
3. Prepare examples of successful digital marketing campaigns you've managed or contributed to.
4. Research CIB's digital marketing strategies and be ready to discuss how your skills and experiences align with their goals.
5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
