📌 Core Information
🔹 Job Title: Digital Communications Specialist
🔹 Company: The Hartford
🔹 Location: Wayne, PA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-Senior level (3+ years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating, managing, and optimizing email marketing programs
- Collaborating with digital strategy and sales teams for cross-channel campaigns
- Crafting email communications following best practices in digital strategy and creative processes
- Implementing segmentation strategies and personalization to enhance advisor experiences and drive engagement
- Utilizing automation tools to streamline email marketing campaigns
ASSUMPTION: This role requires a strong understanding of digital marketing, excellent communication skills, and the ability to manage multiple projects effectively.
📋 Key Responsibilities
✅ Build, test, and deploy email campaigns using our email marketing platform
✅ Collaborate with digital strategy and sales teams to develop and execute cross-channel campaigns
✅ Craft email communications following best practices in digital strategy and creative processes
✅ Implement segmentation strategies and personalization to enhance advisor experiences and drive engagement
✅ Utilize automation tools to streamline email marketing campaigns, ensuring relevant and personalized communications
✅ Analyze data and trends to identify opportunities for optimizing campaigns
✅ Utilize Salesforce.com to create, promote, and track campaigns, providing executive summaries
✅ Partner with distribution leadership to understand the needs of the target audience
ASSUMPTION: This role requires a proactive approach to staying updated with digital marketing trends and best practices.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: A minimum of three years of digital marketing experience; financial services experience is a plus
Required Skills:
- Expertise in communicating across various channels to different audiences
- Proven ability to drive projects to completion, coordinate activities, and resolve issues
- Excellent relationship-building skills and ability to manage multiple projects effectively
- Strong written and verbal communication skills, with the ability to deliver insights and suggestions for optimization
- Experience with a leading email marketing service provider (Marketo preferred)
Preferred Skills:
- Knowledge of Salesforce.com, Marketo, HTML, and Adobe InDesign
ASSUMPTION: Candidates with experience in financial services or related industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $85,000 (Based on market analysis for similar positions)
Benefits:
- Short-Term Bonuses
- Long-Term Incentives
- On-The-Spot Recognition
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The provided salary range is an estimate based on market analysis and may vary depending on factors such as performance and proficiency.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees (Large enterprise)
Founded: 1810 (Over 200 years ago)
Company Description:
- Showing up for people isn’t just what they do. It’s who they are – for over 200 years.
- They do more to innovate for their customers, their communities, and their employees.
- The Hartford offers a wide range of insurance and investment products and services.
Company Specialties:
- Property and Casualty Insurance
- Mutual Funds
- Group Benefits
Company Website: www.thehartford.com
ASSUMPTION: Working at The Hartford offers opportunities for growth and development within a large, established organization.
📊 Role Analysis
Career Level: Mid-Senior level (3-5 years of experience)
Reporting Structure: This role reports to the Digital Strategy Manager within the Hartford Funds Marketing team.
Work Arrangement: On-site, with potential for hybrid or remote work in the future.
Growth Opportunities:
- Potential to advance within the marketing department or explore other roles within The Hartford.
- Opportunities to work on diverse projects and collaborate with various teams.
- Chance to develop skills in financial services marketing and digital communications.
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 690 Asylum Avenue, Hartford, CT 06155, US; One Griffin Road North, Windsor, CT 06095, US
Geographic Context:
- Wayne, PA is a suburb of Philadelphia, offering a mix of urban and suburban living.
- The Hartford, CT is the company's headquarters, offering a blend of urban and historic charm.
- Both locations offer easy access to major cities and cultural attractions.
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for hybrid or remote work)
ASSUMPTION: The work environment at The Hartford is professional and collaborative, with opportunities for growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the digital strategy team
- Final interview with the digital strategy manager
Key Assessment Areas:
- Digital marketing expertise and experience
- Communication and presentation skills
- Project management and organizational skills
- Cultural fit and alignment with The Hartford's values
Application Tips:
- Highlight your digital marketing experience and relevant skills in your resume and cover letter.
- Prepare examples of email marketing campaigns you've managed and their outcomes.
- Research The Hartford's company culture and be prepared to discuss how your values align with theirs.
ATS Keywords: Digital Marketing, Email Campaigns, Segmentation Strategies, Personalization, Data Analysis, Salesforce.com, Marketo, HTML, Adobe InDesign, Project Management, Relationship Building, Communication Skills
ASSUMPTION: The application process at The Hartford is competitive, and candidates should be prepared to demonstrate their skills and experience throughout the interview process.
🛠️ Tools & Technologies
- Marketo (email marketing platform)
- Salesforce.com (CRM)
- HTML (email design)
- Adobe InDesign (graphic design)
ASSUMPTION: Familiarity with these tools is preferred, but training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer Focus
- Respect
- Accountability
- Innovation
Work Style:
- Collaborative
- Results-driven
- Adaptable
- Detail-oriented
Self-Assessment Questions:
- Do you have a proven track record of driving projects to completion and managing multiple projects effectively?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have strong written and verbal communication skills, with the ability to deliver insights and suggestions for optimization?
ASSUMPTION: Candidates who demonstrate a strong fit with The Hartford's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in digital marketing trends and best practices
- Collaborating effectively with various teams and stakeholders
- Working in a large, established organization with a complex hierarchy
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other Digital Communications Specialist roles, this position offers a competitive salary range and opportunities for professional growth within a large, established organization.
- In the financial services industry, this role offers unique insights into the marketing and communications strategies of a major insurance company.
- Career paths for this role may include advancement within the marketing department or exploration of other roles within The Hartford.
ASSUMPTION: Candidates should research similar roles and the financial services industry to better understand the opportunities and challenges of this position.
📝 Sample Projects
- Developing and executing an email marketing campaign to promote a new mutual fund
- Analyzing campaign data to identify trends and optimize future campaigns
- Collaborating with the sales team to create targeted email communications for financial advisors
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the digital strategy team in the next year, and how can this role help address them?
- How does this role collaborate with other teams and departments within The Hartford?
- What opportunities are there for professional growth and development within this role and the marketing department?
- How does The Hartford support work-life balance for its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills.
- Prepare examples of email marketing campaigns you've managed and their outcomes.
- Research The Hartford's company culture and be prepared to discuss how your values align with theirs.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
