Digital Communications Specialist

📌 Core Information

🔹 Job Title: Digital Communications Specialist

🔹 Company: RoofStacks

🔹 Location: Istanbul, Turkey

🔹 Job Type: Full Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 6-8 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing all digital platforms and overseeing workflows of digital agencies
• Leading website projects and managing content updates
• Developing and executing digital marketing strategies
• Collaborating with agencies to produce technology-focused content

ASSUMPTION: This role requires a high level of coordination and project management skills, as well as a strong understanding of digital marketing and content strategy.

📋 Key Responsibilities

✅ Managing all digital platforms and overseeing workflows of digital agencies and other third parties

✅ Leading website projects and managing content updates

✅ Collaborating with the agency to produce technology-focused and audience-relevant content for social media accounts; taking necessary actions to increase engagement

✅ Developing email marketing strategies and managing campaigns

✅ Creating SEO-compliant content and ensuring coordination between the digital agency and web development team

✅ Planning, executing, and monitoring digital advertising campaigns

✅ Conducting campaign performance analysis and reporting

ASSUMPTION: This role requires a hands-on approach to managing digital platforms and a strong analytical mindset for campaign performance analysis.

🎯 Required Qualifications

Education: Bachelor’s degree in communications, new media, or a related field

Experience: 6-8 years of relevant experience in digital communications or a related field

Required Skills:

• Proficient in Google Analytics, Google Ads, Meta Business Manager, and email marketing tools
• Skilled in SEO, digital marketing, and content strategy
• Experienced in B2B communication processes and/or in the technology or software industry
• Passionate about the technology/software industry

Preferred Skills:

• Fluency in English
• Experience with CRM software

ASSUMPTION: While not explicitly stated, fluency in English is likely required for this role due to the company's international presence.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between 15,000 - 20,000 TRY per month, based on industry standards for a Digital Communications Specialist with 6-8 years of experience in Istanbul, Turkey.

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses

Working Hours: Full-time position with standard office hours, Monday to Friday

ASSUMPTION: While the company does not explicitly state benefits, it is assumed that they offer standard benefits for a company of their size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: RoofStacks operates in the software development industry, specializing in tourism systems, extended reality (AR/VR), blockchain technologies, game development, and financial technology.

Company Size: RoofStacks has 201-500 employees, making it a mid-sized company with a significant presence in the global market.

Founded: RoofStacks was founded in 2015 and has since expanded its operations to include offices in Austin, USA, as well as branches in Turkey.

Company Description:

• RoofStacks is an innovative and comprehensive domestic software company that brings new technologies to Turkey.
• The company specializes in tourism systems, augmented reality, and e-commerce, with a focus on providing speed, efficiency, and cost reduction benefits to its partners.
• RoofStacks has a strong presence in the technology and gaming industries, with projects such as Bilet Dükkanı, GoArt, and Roof Games.

Company Specialties:

• Yazılım (Software Development)
• Software Engineering
• Augmented Reality
• Ar-Ge (Research & Development)
• Turizm Software (Tourism Software)
• and Artırılmış Gerçeklik (Extended Reality)

Company Website: roofstacks.com

ASSUMPTION: RoofStacks is a growing company with a strong focus on innovation and technology, making it an attractive option for candidates interested in the software development industry.

📊 Role Analysis

Career Level: This role is at the mid-level of the career ladder, requiring a significant amount of experience and expertise in digital communications.

Reporting Structure: The Digital Communications Specialist will report directly to the Marketing Manager.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work.

Growth Opportunities:

• Potential to move into a management role as the company continues to grow
• Opportunities to work on diverse projects across various industries
• Chance to gain international experience working with the company's global offices

ASSUMPTION: RoofStacks' focus on innovation and growth presents numerous opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: RoofStacks has a modern, collaborative office environment with a focus on employee well-being and work-life balance.

Office Location(s): Istanbul, Turkey

Geographic Context:

• Istanbul is a vibrant, multicultural city with a rich history and a thriving tech industry.
• The cost of living in Istanbul is relatively low compared to other major cities in Europe and North America.
• The city offers a wide range of cultural attractions, including museums, historical sites, and entertainment options.

Work Schedule: Standard office hours, Monday to Friday, with the possibility of occasional remote work.

ASSUMPTION: While the company does not explicitly state its work environment, it is assumed to be collaborative and innovative, given its focus on technology and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing team

Key Assessment Areas:

• Digital marketing and content strategy skills
• Project management and organizational skills
• Communication and collaboration skills
• Problem-solving and analytical skills

Application Tips:

• Highlight your relevant experience and skills in digital communications and marketing.
• Tailor your resume and cover letter to emphasize your fit for the role and the company.
• Prepare examples of your work and be ready to discuss your approach to digital marketing and content strategy.

ATS Keywords: Digital Marketing, Content Strategy, SEO, Google Analytics, Google Ads, Meta Business Manager, Email Marketing, B2B Communication, Project Management

ASSUMPTION: RoofStacks uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Meta Business Manager
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• CRM software (e.g., Salesforce, HubSpot)

ASSUMPTION: While the company does not explicitly list required tools and technologies, it is assumed that candidates should be proficient in common digital marketing and project management software.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer Focus
• Integrity

Work Style:

• Dynamic and fast-paced
• Results-driven
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you a strong collaborator with excellent communication skills?
• Are you adaptable and open to change?

ASSUMPTION: RoofStacks values candidates who are innovative, collaborative, and adaptable, with a strong focus on customer satisfaction and integrity.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse teams and stakeholders
• Keeping up with the latest trends and best practices in digital marketing and content strategy
• Adapting to a dynamic and fast-paced work environment

ASSUMPTION: While RoofStacks presents numerous opportunities for growth and professional development, the role also comes with its own set of challenges, particularly in terms of project management and adaptability.

📈 Similar Roles Comparison

• Unlike other digital communications roles, this position requires a strong focus on the technology and software industry.
• RoofStacks' international presence offers opportunities for global collaboration and exposure to diverse markets.
• This role provides a unique opportunity to work on a wide range of projects across various industries, from tourism to gaming.

ASSUMPTION: This role offers a unique blend of digital communications and industry-specific experience, making it an attractive option for candidates interested in the technology and software industry.

📝 Sample Projects

• Managing a website redesign project for a leading online ticket sales portal in the tourism industry
• Developing and executing a digital marketing campaign for a new augmented reality product launch
• Creating and implementing a content strategy for a blockchain-based payment method

ASSUMPTION: These sample projects are intended to illustrate the diverse and industry-specific nature of the role, highlighting the unique opportunities it presents for candidates.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, challenges, and growth opportunities, as well as the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital communications and marketing.
• Prepare examples of your work and be ready to discuss your approach to digital marketing and content strategy.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.