📌 Core Information
🔹 Job Title: Digital Communications Specialist
🔹 Company: Equus
🔹 Location: Harrisburg, Pennsylvania, United States
🔹 Job Type: Full-time
🔹 Category: Civic and Social Organizations
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing creative content for workforce programs and events
- Managing and growing social media presence across multiple platforms
- Utilizing ArcGIS to create interactive maps and dashboards
- Supporting internal communications and training staff on basic tools
ASSUMPTION: This role requires a balance of creative and technical skills, with a focus on community impact and storytelling.
📋 Key Responsibilities
✅ Design flyers, brochures, infographics, and digital assets for workforce programs, job fairs, and events
✅ Photograph, record, edit, and produce short-form video content including client testimonials, success stories, and promotional materials
✅ Utilize ArcGIS to create interactive maps and dashboards to visualize labor market data, employer locations, and service coverage
✅ Manage and grow presence across platforms including Facebook, LinkedIn, Instagram, and YouTube
✅ Develop content calendars and social media campaigns aligned with regional workforce goals
✅ Analyze engagement metrics and recommend strategies to improve reach and impact
✅ Ensure all materials align with the organization's branding and messaging guidelines
✅ Collaborate with program staff to identify client stories that highlight the impact of workforce services
✅ Assist with email marketing campaigns, newsletters, and website content updates
✅ Participate in regional events, capturing live content for digital use
✅ Provide training or support to staff in basic communications tools as needed
ASSUMPTION: This role involves a mix of creative and technical tasks, requiring strong project management and time management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Graphic Design, Multimedia Production, Marketing, or a related field
Experience: 2+ years of equivalent experience
Required Skills:
- Proficient in creative suites (Adobe, Canva, MS, etc.)
- Strong knowledge of social media best practices and content scheduling tools (e.g., Hootsuite, SocialPilot, Mailchimp)
- Excellent written and verbal communication skills
- Strong project management and time management skills
- Passion for community impact and workforce equity
- Friendly, professional demeanor
Preferred Skills:
- Experience with ArcGIS (StoryMaps, Dashboards, etc.) and other data visualization platforms
ASSUMPTION: While a Bachelor's degree is preferred, Equus may consider candidates with equivalent experience in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $50,000 to $60,000 per year, based on experience
Benefits:
- Extensive learning opportunities and networking programs
- Making a lasting impact on the lives of others
- Equal Opportunity Employer with a diverse and inclusive work environment
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for this role and experience level in the Harrisburg, PA area.
📌 Applicant Insights
🔍 Company Context
Industry: Equus operates in the Civic and Social Organizations sector, focusing on workforce development and social services.
Company Size: Equus has 51-200 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: Equus has a rich history of collaborating with local, regional, and national partners, with a focus on developing customized workforce solutions.
Company Description:
- Equus Workforce Solutions® has a rich history of collaborating with local, regional, and national partners in the development, design, and delivery of workforce solutions that create opportunities through family support services, education, training, job search assistance, placement, and retention.
- Our communities of practice, quality management system, and company-wide experts gather and give life to best practices in the industry while developing innovative approaches.
- We use leadership, collaboration, innovation, and performance to empower our teams to build customized workforce solutions.
Company Specialties:
- Workforce Development and Social Services
Company Website: equusworks.com
ASSUMPTION: Equus' focus on collaboration and innovation creates an environment where employees can grow and make a lasting impact.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in digital communications or a related field.
Reporting Structure: The Digital Communications Specialist will report directly to the Communications Manager and work closely with program staff across various departments.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for events or specific projects.
Growth Opportunities:
- Learning and development opportunities through extensive training programs
- Networking with industry experts and partners
- Potential career progression into management or specialized roles within the communications department
ASSUMPTION: Equus' focus on employee growth and development creates opportunities for career advancement within the organization.
🌍 Location & Work Environment
Office Type: Equus' Harrisburg office is a professional, collaborative environment with a focus on community impact.
Office Location(s): 649 W Mission Ave, Escondido, California 92025, US
Geographic Context:
- Harrisburg is the capital city of Pennsylvania, with a population of approximately 49,000 people.
- The city is known for its rich history, cultural attractions, and vibrant arts scene.
- Harrisburg offers a mix of urban and suburban living, with affordable housing options and a strong sense of community.
Work Schedule: The work schedule is Monday-Friday, 8:30 AM to 5:00 PM, with flexibility for events and specific projects.
ASSUMPTION: The Harrisburg office provides a collaborative and engaging work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Communications Manager and relevant team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Creative problem-solving skills
- Technical proficiency in relevant software and tools
- Communication and storytelling abilities
- Cultural fit and passion for community impact
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Provide examples of your creative work, such as design projects or social media campaigns
- Demonstrate your understanding of Equus' mission and values in your application materials
- Prepare questions to ask during the interview to show your interest in the role and organization
ATS Keywords: Digital Communications, Social Media Management, ArcGIS, Data Visualization, Storytelling, Community Impact, Workforce Development, Graphic Design, Multimedia Production, Marketing
ASSUMPTION: Equus uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Creative suites (Adobe, Canva, MS)
- Social media management tools (Hootsuite, SocialPilot, Mailchimp)
- ArcGIS (StoryMaps, Dashboards, etc.)
- Email marketing and newsletter platforms
- Basic communications tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new software as needed.
👔 Cultural Fit Considerations
Company Values:
- Leadership
- Collaboration
- Innovation
- Performance
- Empowerment
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and focused on community impact
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you adaptable and comfortable with change?
- Are you passionate about creating opportunities and making a lasting impact on communities?
ASSUMPTION: Equus values employees who align with their core values and work style, creating a strong cultural fit within the organization.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in priorities or workflow
- Working with diverse stakeholders and balancing their needs
- Maintaining a strong work-life balance in a fast-paced environment
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a focus on communication and collaboration.
📈 Similar Roles Comparison
- Digital Communications Specialist vs. Marketing Coordinator: Both roles focus on communication and storytelling, but the Digital Communications Specialist has a stronger focus on digital platforms and data visualization.
- Industry-specific context: Equus' focus on workforce development and social services sets this role apart from more general marketing or communications positions.
- Career path comparison: This role can serve as a stepping stone to management or specialized roles within the communications department, with opportunities for growth and development within the organization.
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help candidates determine if it is the right fit for their career goals.
📝 Sample Projects
- Developing a social media campaign to promote an upcoming job fair, including graphics, videos, and targeted ads
- Creating an interactive map to visualize employer locations and service coverage for a specific region
- Producing a client testimonial video to highlight the impact of Equus' workforce services on an individual's life
ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities associated with the Digital Communications Specialist role at Equus.
❓ Key Questions to Ask During Interview
- How does this role contribute to Equus' overall mission and goals?
- What are the biggest challenges facing the communications department currently, and how can this role help address them?
- How does Equus support the professional growth and development of its employees?
- What are the most rewarding aspects of working in this role and at Equus?
- How does Equus measure the success of its communications efforts, and how can this role help improve those metrics?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the organization and the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your creative work, such as design projects or social media campaigns
- Demonstrate your understanding of Equus' mission and values in your application materials
- Prepare questions to ask during the interview to show your interest in the role and organization
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
