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Digital Content Analyst

Medline Industries, LP
Full-time
On-site
Northfield, Illinois, United States
πŸ“Š Marketing Analyst

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Content Analyst

πŸ”Ή Company: Medline Industries, LP

πŸ”Ή Location: Northfield, Illinois

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Medical Equipment Manufacturing

πŸ”Ή Date Posted: July 11, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting content initiatives from keyword analysis to syndication and new item setup.
  • Collaborating with major retail platforms like Amazon, Walmart, and Best Buy to optimize revenue generation, product discovery, and market dominance within the eCommerce channel.
  • Identifying consumer trends and developing innovative approaches to stay ahead in the competitive eCommerce landscape.
  • Managing day-to-day content operations, including NIS, content refresh, data gap fill, packaging changes, and more.
  • Partnering closely with customer teams and external agency partners to manage assortment and enable industry-leading PDP content.

ASSUMPTION: This role requires a strong understanding of eCommerce platforms and a proactive approach to staying updated on consumer trends and market changes.

πŸ“‹ Key Responsibilities

βœ… Manage day-to-day content operations, including NIS, content refresh, data gap fill, packaging changes, etc. to support publication across key retailers and businesses.

βœ… Partner closely with customer teams and external agency partners to manage assortment and enable industry-leading PDP content.

βœ… Manage optimization processes to ensure accurate and compliant content on a set of retailers. Includes reporting back findings to customer teams and tracking scorecards throughout the year.

βœ… Update information and resource pages on the website such as legal terms, policies, customer service pages, etc.

βœ… Problem-solve communication challenges, advocate for consumers, and break through barriers to understanding.

βœ… Work cross-functionally with the Regulatory, Product Management, and Creative Services Teams to ensure on-pack and supporting product copy is clear, concise, and appropriately adapted for online use.

βœ… Develop and foster partnerships with stakeholders within the account to drive category growth and create mutual value for customers and Medline.

βœ… Responsible for proofreading, reviewing, and approving product information files for inclusion in digital and physical product copy.

βœ… Responsible for end-to-end management and ongoing maintenance of the Copy Library, including document creation.

βœ… Apply a customer-centric approach to understand customer needs and concerns as the basis for developing creative solutions.

βœ… Collaborate with internal teams and customers to identify white space opportunity, competitive analysis, and create value via packaging and consumer messaging.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: At least 2 years of relevant eCommerce experience, including digital content (publication, development, or syndication).

Required Skills:

  • Knowledge of Amazon Vendor Central, Seller Central, Amazon Advertising, Stackline, Nielsen, IRI, CommerceIQ

Preferred Skills:

  • Bachelor’s degree in Sales, Marketing, Business Management, Customer Relationship Management, Communications, Business Administration, or any other related field
  • At least 3 or more years of commercial (sales or marketing) experience with exposure to digital content (publication, development, or syndication)
  • At least 3 years of eCommerce Analyst experience, with exposure to Amazon or Walmart.com selling and merchandising

ASSUMPTION: While a degree in a related field is preferred, candidates with relevant experience and a strong portfolio may also be considered.

πŸ’° Compensation & Benefits

Salary Range: $68,640.00 - $99,320.00 Annual

Benefits:

  • Health Insurance
  • Life and Disability
  • 401(k) Contributions
  • Paid Time Off

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the medical equipment manufacturing sector.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Medline operates in the medical equipment manufacturing industry, focusing on the production and distribution of medical supplies and medical devices. The industry is competitive and driven by technological advancements and regulatory changes.

Company Size: Medline is a large organization with over 10,000 employees, providing a structured work environment with ample opportunities for growth and development.

Founded: Medline was founded in 1969 and has since grown to become the largest provider of medical-surgical products and supply chain solutions serving all points of care.

Company Description:

  • Medline is the largest provider of medical-surgical products and supply chain solutions serving all points of care.
  • The company offers a wide range of products, including medical devices, surgical supplies, and pharmaceuticals, to hospitals, clinics, and other healthcare facilities.
  • Medline's supply chain solutions help healthcare providers optimize their inventory management, reduce costs, and improve patient care.

Company Specialties:

  • Manufacturing and distribution of medical supplies
  • Medical Devices
  • Supply Chain

Company Website: www.medline.com

ASSUMPTION: Medline's extensive product portfolio and supply chain expertise enable it to provide comprehensive solutions to its customers, making it a strong competitor in the medical equipment manufacturing industry.

πŸ“Š Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in eCommerce and digital content management, looking to grow their career in the medical equipment manufacturing industry.

Reporting Structure: The Digital Content Analyst will report directly to the Manager of Content Operations and collaborate with various internal teams, including sales, product division, performance marketing, corporate marketing, and creative services.

Work Arrangement: This role is on-site, with the primary work location being Medline's headquarters in Northfield, Illinois.

Growth Opportunities:

  • Progression to a senior role within the content operations team, such as Content Manager or Content Director.
  • Transition to a related role within Medline's supply chain or product management divisions.
  • Expansion into a more strategic or leadership role within the company's eCommerce or digital marketing teams.

ASSUMPTION: Medline's large size and diverse product portfolio offer numerous growth opportunities for employees with strong performance and a desire to learn and develop new skills.

🌍 Location & Work Environment

Office Type: Medline's headquarters in Northfield, Illinois, features a modern, collaborative work environment designed to foster innovation and productivity.

Office Location(s): Northfield, Illinois

Geographic Context:

  • Northfield is a suburb of Chicago, offering a mix of urban and suburban living with easy access to the city's cultural attractions and amenities.
  • The area is home to a diverse range of industries, including healthcare, technology, and manufacturing, providing ample opportunities for networking and professional growth.
  • Northfield's proximity to Chicago's O'Hare International Airport makes it an ideal location for frequent business travel.

Work Schedule: The standard workweek is Monday through Friday, with core hours of 8:00 AM to 5:00 PM. Flexible work arrangements may be available based on individual needs and team requirements.

ASSUMPTION: Medline's Northfield headquarters offers a dynamic and engaging work environment, with ample opportunities for collaboration and professional development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the content operations team
  • Final interview with the director of eCommerce

Key Assessment Areas:

  • Understanding of eCommerce platforms and digital content management
  • Problem-solving skills and ability to work cross-functionally
  • Customer-centric mindset and ability to advocate for consumers
  • Attention to detail and organizational skills

Application Tips:

  • Highlight relevant eCommerce experience and digital content management skills in your resume.
  • Tailor your cover letter to demonstrate your understanding of Medline's business and the role's requirements.
  • Prepare examples of your work, such as content strategies or optimization projects, to showcase during the interview.

ATS Keywords: eCommerce, digital content, Amazon Vendor Central, Seller Central, Amazon Advertising, syndication, optimization, consumer trends, market dominance

ASSUMPTION: Medline's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.

πŸ› οΈ Tools & Technologies

  • Amazon Vendor Central
  • Amazon Seller Central
  • Amazon Advertising
  • Stackline
  • Nielsen
  • IRI
  • CommerceIQ

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to Medline's eCommerce operations.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient-centered
  • Innovative
  • Collaborative
  • Accountable
  • Respectful

Work Style:

  • Team-oriented
  • Adaptable
  • Results-driven
  • Data-informed
  • Customer-focused

Self-Assessment Questions:

  • Do you have a strong commitment to improving patient care and outcomes?
  • Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
  • Do you thrive in a collaborative work environment and enjoy working cross-functionally with various teams?
  • Are you detail-oriented and able to manage multiple projects simultaneously?
  • Do you have a customer-centric mindset and a passion for understanding consumer needs and preferences?

ASSUMPTION: Medline's company culture is driven by its commitment to improving patient care and outcomes, with a strong emphasis on innovation, collaboration, and accountability.

⚠️ Potential Challenges

  • The competitive nature of the eCommerce landscape may require frequent adjustments to content strategies and optimization efforts.
  • Managing multiple projects simultaneously and meeting tight deadlines may be challenging for some candidates.
  • The need to collaborate effectively with various internal teams and external partners may require strong communication and interpersonal skills.
  • The role may require occasional travel to meet with external partners or attend industry events.

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to staying updated on industry trends and best practices.

πŸ“ˆ Similar Roles Comparison

  • Compared to similar roles in other industries, this position offers a unique opportunity to work in the medical equipment manufacturing sector, with a focus on eCommerce and digital content management.
  • Medline's large size and extensive product portfolio provide a diverse range of growth opportunities and exposure to various aspects of the business.
  • This role may offer more frequent interaction with external partners and customers compared to similar roles in other organizations, providing valuable insights into consumer behavior and market trends.

ASSUMPTION: While this role shares similarities with other digital content management positions, its unique focus on the medical equipment manufacturing industry and eCommerce sets it apart from other opportunities.

πŸ“ Sample Projects

  • Developing and executing a content strategy to optimize revenue generation for a new product launch on Amazon.
  • Conducting a competitive analysis of PDP content for a key retail partner and identifying opportunities to improve Medline's market position.
  • Managing a content refresh project for a portfolio of products, ensuring accurate and compliant information across multiple retail channels.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning and analysis to tactical execution and management.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the content operations team and Medline's eCommerce division?
  • How does Medline support the professional development and growth of its employees, particularly in the digital content management space?
  • What are the most significant challenges facing Medline's eCommerce operations, and how can this role contribute to addressing them?
  • How does Medline measure the success of its content strategies and optimization efforts, and what metrics are most important for this role?
  • What opportunities are there for collaboration with external partners and customers, and how can this role contribute to strengthening those relationships?

ASSUMPTION: Asking these questions will help you better understand the role's requirements, the team's dynamics, and Medline's priorities, enabling you to make an informed decision about your fit for the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Medline careers portal.
  • Tailor your resume to highlight relevant eCommerce experience and digital content management skills.
  • Write a cover letter that demonstrates your understanding of Medline's business and the role's requirements.
  • Prepare examples of your work, such as content strategies or optimization projects, to showcase during the interview.
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.