Digital Content and Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Content and Performance Marketing Specialist

🔹 Company: Christian Brothers Automotive

🔹 Location: 17725 Katy Fwy, Houston, TX 77094

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Orchestrating content and paid media strategies across multiple digital platforms
• Optimizing SEO and managing paid campaigns to increase brand visibility
• Collaborating with internal teams and agency partners to drive business growth
• Analyzing user experience and generating performance reports
• Providing domain expertise to support local franchisees

ASSUMPTION: This role requires a strong understanding of digital marketing, with a focus on performance marketing, SEO, and content strategy. Candidates should be comfortable working with data and using it to inform strategic decisions.

📋 Key Responsibilities

✅ Guide and implement content development across digital channels to achieve SEO objectives, maintain a consistent brand voice, and leverage new or updated assets.

✅ Manage and optimize paid media strategies through self-managed campaigns and partnership oversight.

✅ Research and recommend campaign optimizations to maximize ROI.

✅ Develop or collaborate on creative assets with internal teams and agencies, ensuring brand consistency.

✅ Analyze user experience across brand properties and run testing frameworks to improve on-site conversions.

✅ Generate regular performance reports using native platforms and Domo to inform strategic decisions.

✅ Assist with digital training materials for marketing coaches and franchisees.

✅ Provide domain expertise in website, listing, social media, and email marketing channels to support local franchisees.

ASSUMPTION: This role requires strong project management skills, as well as the ability to work independently and collaborate with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, advertising, communications, or a related field.

Experience: 5+ years of experience in performance marketing, media planning and buying, SEO, SEM, content marketing, or related role with emphasis on digital marketing.

Required Skills:

• Strong analytical skills with the ability to interpret data and generate actionable insights
• Strong written and oral communication skills, with an emphasis on explaining marketing concepts to non-marketers
• Excellent project management and organizational skills, with the ability to handle multiple projects simultaneously
• Required technical proficiency: Google Ads, Facebook Ads Manager, Google Tag Manager, Google Analytics

Preferred Skills:

• Experience with email marketing and Marketo
• Experience with Yelp Ads, LinkedIn Ads, and other programmatic Ad platforms
• Adobe Photoshop/Illustrator skills
• Basic HTML/CSS, JavaScript, MySQL, REST APIs and other web technologies
• Experience with content management systems – Scorpion's CMS
• Experience with consent management systems – Osano
• Experience with SEO/SEM monitoring tools such as Ahrefs, Semrush, or SEOmoz
• Experience in a franchise organization or automotive/aftermarket automotive industry

ASSUMPTION: Candidates should have a strong background in digital marketing and be comfortable working with data and various marketing channels.

💰 Compensation & Benefits

Salary Range: Based on the provided information, the base salary for this role is competitive and commensurate with experience. Assuming an average salary range for a Digital Marketing Specialist with 5-10 years of experience in the Houston area, the estimated salary range is $70,000 - $100,000 per year.

Benefits:

• Hybrid & In-office Work Schedule
• Group Health, Vision, Dental, Disability, and Life Insurance
• 401K Match
• Employee Stock Ownership Program
• 3 Weeks of Paid Vacation
• 10 Paid Holidays
• Discounted Automotive Repair (at participating locations)
• Employer-paid Financial Wellness Program and App, SmartDollar & EveryDollar

Working Hours: This role requires a standard 40-hour workweek, with the option to work remotely on Mondays and Fridays. Some travel may be required (less than 10%).

ASSUMPTION: The salary range provided is an estimate based on industry standards for the Houston area. Actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Christian Brothers Automotive operates in the motor vehicle manufacturing industry, with a focus on complete automotive repair and franchise relationship services.

Company Size: Christian Brothers Automotive has 201-500 employees, making it a mid-sized company. This size allows for a more collaborative work environment and opportunities for growth.

Founded: Christian Brothers Automotive was founded in 1982 and has since grown to over 300 locations across 30 states.

Company Description:

• Christian Brothers Automotive is committed to honoring God in all they do by operating with honesty and integrity through superior customer service and “loving your neighbor as yourself”
• The company has been ranked as one of the fastest-growing, full-service auto repair companies in America
• Christian Brothers Automotive has never closed a store and has been recognized as having the most satisfied franchisees in the automotive category for the past 2 years

Company Specialties:

• Complete automotive repair
• Franchise relationship
• Site selection
• Real estate development

Company Website: http://www.cbac.com

ASSUMPTION: Christian Brothers Automotive is a well-established company with a strong focus on customer service and ethical business practices. This focus is reflected in their commitment to their employees and franchisees.

📊 Role Analysis

Career Level: This role is an individual contributor position, reporting to the Director of Digital Marketing. It offers opportunities for growth and development within the digital marketing field.

Reporting Structure: The Digital Content and Performance Marketing Specialist will report directly to the Director of Digital Marketing.

Work Arrangement: This role is a hybrid position, requiring employees to work on-site for 3 days a week and remotely for 2 days a week.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Digital Content and Performance Marketing Specialist to take on more responsibilities or move into a management role
• The company's commitment to employee development and training may provide opportunities for professional growth and skill development
• The diverse range of digital marketing channels and platforms used by the company may offer opportunities to gain experience in new areas

ASSUMPTION: This role offers a unique opportunity for a digital marketing professional to gain experience in a variety of marketing channels and platforms, while also having the opportunity to grow and develop within the company.

🌍 Location & Work Environment

Office Type: The Christian Brothers Automotive Support Center headquarters in Houston, TX features an open office layout to promote collaboration, conversation, and teamwork.

Office Location(s): 17725 Katy Freeway, Suite 200, Houston, TX 77094, US

Geographic Context:

• Houston is the fourth most populous city in the United States and is known for its diverse economy and cultural scene
• The Katy Freeway, where the Christian Brothers Automotive Support Center is located, is a major thoroughfare in the Houston area, providing easy access to various amenities and attractions
• The company's headquarters is located in a suburban area, offering a more relaxed work environment compared to a downtown setting

Work Schedule: This role requires a standard 40-hour workweek, with the option to work remotely on Mondays and Fridays. Some travel may be required (less than 10%).

ASSUMPTION: The open office layout and hybrid work arrangement at Christian Brothers Automotive offer a collaborative and flexible work environment, allowing employees to balance their professional and personal lives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or video interview with the Hiring Manager and a team member
• Final interview with the Director of Digital Marketing

Key Assessment Areas:

• Digital marketing expertise and experience
• Analytical skills and data-driven decision-making
• Communication and project management skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in digital marketing, with a focus on performance marketing, SEO, and content strategy
• Demonstrate a strong understanding of data analysis and interpretation
• Tailor your resume and cover letter to emphasize your fit for the role and the company's mission and values

ATS Keywords: Digital Marketing, Performance Marketing, SEO, SEM, Content Strategy, Google Ads, Facebook Ads, Google Analytics, Project Management, Marketing Communications

ASSUMPTION: The interview process at Christian Brothers Automotive is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads Manager
• Google Tag Manager
• Google Analytics
• Domo
• Marketo (preferred)
• Yelp Ads (preferred)
• LinkedIn Ads (preferred)
• Scorpion's CMS (preferred)
• Osano (preferred)
• Ahrefs, Semrush, or SEOmoz (preferred)

ASSUMPTION: The tools and technologies listed are either required or preferred for the role of Digital Content and Performance Marketing Specialist at Christian Brothers Automotive. Candidates should have experience with these tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Honesty and Integrity
• Customer Service
• Loving Your Neighbor as Yourself

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• Do I align with the company's values of honesty, integrity, and customer service?
• Am I comfortable working in a collaborative, data-driven environment?
• Do I have the adaptability and flexibility to work in a hybrid role with some travel requirements?

ASSUMPTION: Christian Brothers Automotive places a strong emphasis on cultural fit and alignment with the company's mission and values. Candidates should carefully consider their fit with the company's culture and values before applying.

⚠️ Potential Challenges

• The role may require working with a diverse range of internal teams and agency partners, which could present communication and collaboration challenges
• The role may require working with data and analytics, which could present challenges for candidates without a strong analytical background
• The hybrid work arrangement may present challenges for candidates who prefer a more structured office environment
• The role may require some travel, which could present challenges for candidates with personal or family commitments

ASSUMPTION: The potential challenges listed are common to roles in digital marketing and may not be unique to Christian Brothers Automotive. Candidates should carefully consider their fit with the role and the company's culture before applying.

📈 Similar Roles Comparison

• This role is similar to other Digital Marketing Specialist roles, but with a focus on performance marketing and content strategy
• The role may require more experience with data analysis and interpretation compared to other digital marketing roles
• The role may offer more opportunities for growth and development within the digital marketing field compared to other roles

ASSUMPTION: The comparison points listed are intended to provide context for the role of Digital Content and Performance Marketing Specialist at Christian Brothers Automotive. Candidates should consider their fit with the role and the company's culture before applying.

📝 Sample Projects

• Developing and implementing a content strategy to improve SEO rankings for the company's website
• Managing and optimizing paid media campaigns to maximize ROI and increase brand visibility
• Analyzing user experience data to identify opportunities for improvement and implementing A/B testing frameworks to optimize on-site conversions

ASSUMPTION: The sample projects listed are intended to provide examples of the types of projects a Digital Content and Performance Marketing Specialist at Christian Brothers Automotive might work on. Candidates should consider their fit with the role and the company's culture before applying.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the digital marketing department?
• How does the company support the professional development and growth of its employees?
• Can you provide an example of a successful digital marketing campaign that the company has implemented?
• How does the company measure the success of its digital marketing efforts?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: The key questions listed are intended to help candidates assess their fit with the role and the company's culture before making a decision to accept a job offer.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and achievements in digital marketing, with a focus on performance marketing, SEO, and content strategy
• Prepare examples of your work in digital marketing, including any data-driven results or successes
• Follow up with the Hiring Manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.