Digital Content Creator

📌 Core Information

🔹 Job Title: Digital Content Creator

🔹 Company: TEAM FX LLC

🔹 Location: Hunt Valley, MD, USA

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 24, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting engaging content for multiple brands with distinct business objectives
• Managing social media strategies and content calendars
• Collaborating with cross-functional teams to understand content needs
• Monitoring and responding to audience engagement
• Traveling to fitness facilities and events to capture organic content
• Analyzing market trends and performance metrics to optimize brand positioning

ASSUMPTION: This role requires a creative and strategic thinker who can balance multiple projects and brands while maintaining a consistent brand voice and aesthetic.

📋 Key Responsibilities

✅ Create and design visually appealing and engaging content for various digital platforms

✅ Develop and execute a content calendar for digital platforms, ensuring a consistent brand voice and story

✅ Collaborate with the team to understand content needs and translate ideas into visually appealing designs

✅ Engage with audiences by monitoring comments, messages, and resharing content to foster meaningful conversations

✅ Travel to fitness facilities and events to capture organic, real-time content showcasing the team and impact

✅ Conduct interviews and gather testimonials highlighting the team, guests, and partnerships

✅ Maintain a cohesive brand aesthetic and uphold brand guidelines to ensure all creative output aligns

✅ Utilize analytics to monitor performance metrics and adjust content strategies accordingly

✅ Analyze market trends and customer insights to adjust marketing strategies and optimize brand positioning

✅ Collaborate with external vendors to oversee production and quality control

ASSUMPTION: This role may evolve over time, and responsibilities may change as the company grows and adapts.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Graphic Design, Visual Arts, or another related field; Or certifications in related fields.

Experience: 2-5 years of experience in digital marketing, content creation, or a related field

Required Skills:

• Strategic Vision: Ability to create and implement long-term marketing strategies
• Project Management: Experience managing multiple projects simultaneously with strong organizational skills and attention to detail
• Teamwork: Ability to work effectively with cross-functional teams and foster a collaborative environment
• Communication: Excellent communication skills to articulate marketing visions clearly to the team and external partners
• Analytical: Proficient in analyzing trends and data to make informed decisions
• Brand Management & Digital Marketing: Ability to build and manage brand identity and execute digital marketing strategies, including social media, SEO, and content marketing
• Time Management & Adaptability: Skilled in prioritizing tasks and managing time effectively in a fast-paced environment where brands may pivot objectives based on business needs
• Technology: Familiarity with marketing tools and design software such as Adobe Creative Suite, Canva, social media management platforms, and/or similar software

Preferred Skills:

• Experience working with fitness or wellness brands
• Fluency in additional languages

ASSUMPTION: Candidates with experience in fitness or wellness brands may have a better understanding of the target audience and industry trends.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (Based on industry standards for mid-level marketing roles in the Baltimore, MD area)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on fitness services and products

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for event coverage and content creation as needed

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Fitness and wellness

Company Size: Small to medium-sized (11-50 employees)

Founded: 2015

Company Description:

• TEAM FX is a mission-driven fitness and wellness company that prioritizes teamwork and constant evolution
• The company aims to make a positive impact on the lives of others through its fitness and wellness experiences
• TEAM FX offers a variety of fitness and wellness services, including personal training, group classes, and wellness coaching

Company Specialties:

• Fitness and wellness services
• Corporate wellness programs
• Fitness events and challenges

Company Website: teamfx.com

ASSUMPTION: TEAM FX is a growing company with a strong focus on its mission and team culture.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, full-time, with flexibility for event coverage and content creation as needed

Growth Opportunities:

• Advancement to a senior marketing role as the company grows
• Expanding responsibilities based on the company's evolving needs
• Potential to lead special projects or initiatives

ASSUMPTION: This role offers opportunities for growth and advancement as the company continues to expand.

🌍 Location & Work Environment

Office Type: Fitness facility with a dedicated office space for administrative tasks

Office Location(s): Hunt Valley, MD

Geographic Context:

• The Hunt Valley office is located in a suburban area with easy access to major highways
• The office is situated near shopping, dining, and recreational amenities
• The area offers a mix of urban and rural environments, with nearby parks and outdoor activities

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for event coverage and content creation as needed

ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on teamwork and collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-person or virtual interview with the Marketing Manager and a team member to discuss the role and company culture
• Final interview with the Marketing Director to discuss the role's fit within the company's long-term goals

Key Assessment Areas:

• Creativity and strategic thinking
• Project management and organizational skills
• Communication and collaboration skills
• Understanding of the fitness and wellness industry

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio or examples of your content creation and design work
• Prepare questions to ask the interviewers about the company culture, team dynamics, and growth opportunities

ATS Keywords: Digital Content Creator, Social Media Strategy, Brand Management, Content Creation, Project Management, Marketing, Fitness, Wellness, Adobe Creative Suite, Canva, SEO, Content Marketing

ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Canva
• Social media management platforms (Hootsuite, Buffer, Sprout Social)
• Google Analytics
• SEO tools (SEMrush, Ahrefs, Moz)

ASSUMPTION: The required tools and technologies may change as the company evolves and adopts new platforms.

👔 Cultural Fit Considerations

Company Values:

• Passion: TEAM FX is driven by a passion for helping others improve their lives through fitness and wellness
• Teamwork: The company values collaboration and fosters a supportive team environment
• Constant Evolution: TEAM FX is committed to continuous learning and improvement

Work Style:

• Fast-paced and dynamic
• Collaborative and supportive
• Adaptable and flexible

Self-Assessment Questions:

• Do you share TEAM FX's passion for helping others improve their lives through fitness and wellness?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you embrace continuous learning and adaptation?

ASSUMPTION: Candidates who align with TEAM FX's values and work style will be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple brands with distinct business objectives
• Keeping up with the fast-paced and ever-changing digital marketing landscape
• Balancing content creation and management responsibilities
• Adapting to the company's evolving needs and priorities

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on content creation and design
• This role offers the opportunity to work in the growing fitness and wellness industry
• Career paths may include advancement to senior marketing roles or specializing in content creation and strategy

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions.

📝 Sample Projects

• Developing a social media campaign to promote a new fitness challenge
• Creating a series of blog posts highlighting the benefits of regular exercise
• Designing promotional materials for an upcoming fitness event

ASSUMPTION: These sample projects demonstrate the range of content creation and design responsibilities for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term goals and growth plans?
• What are the most significant challenges facing the marketing team currently?
• How does the company support the professional development and growth of its employees?
• What is the team's dynamic, and how do team members support each other's success?
• How does the company measure the success of its marketing efforts, and how can this role contribute to those metrics?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://recruiting.paylocity.com/Recruiting/Jobs/Details/3221658
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your content creation and design work
• Prepare questions to ask the interviewers about the company culture, team dynamics, and growth opportunities
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.