📌 Core Information
🔹 Job Title: Digital Content Designer
🔹 Company: RBC
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Digital Content
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating intuitive and accessible user experiences across digital products
- Collaborating with cross-functional teams to advocate for users
- Developing engaging content that meets business goals
- Writing user-focused textual content and editorial content
- Supporting French translation needs for bilingual audiences
ASSUMPTION: This role requires a strong understanding of user-centered design principles and the ability to create content strategies.
📋 Key Responsibilities
✅ Create the design of intuitive, accessible, and delightful user experiences that meet business goals and user needs
✅ Write user-focused textual content, ensuring alignment with the team’s product strategies
✅ Develop engaging editorial content to educate clients on technical aspects of our products
✅ Collaborate with partners to define help content strategies and tools
✅ Collaborate with Design Research on user research and testing activities
✅ Apply the principles of accessibility and inclusive design in content creation
✅ Create copy decks and content repositories to ensure content is auditable and supports delivery team needs
✅ Support French translation needs to enhance accessibility for bilingual audiences
ASSUMPION: The role may require occasional work outside of regular hours to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Communications, English, Journalism, or a related discipline)
Experience: 3+ years of experience in content design, with a strong portfolio showcasing content writing experience
Required Skills:
- Excellent communication and storytelling skills
- Working understanding of user-centered design principles, UX research methods, and accessibility standards
- Ability to write content for accessibility
- Ability to support the content creation for our clients by understanding and appreciating their business needs
- Ability to create content strategies and information architecture
Preferred Skills:
- French language skills
- Content writing experience for institutional client base in an asset management industry
- Familiarity with banking, custody, and asset servicing industry
- Experience with search, data, and AI
- Proficiency with design and prototyping tools such as Figma
- Experience working in agile or product development environments
ASSUMPTION: A background in a related field and relevant experience are more important than specific educational credentials.
💰 Compensation & Benefits
Salary Range: CAD 75,000 - 100,000 per year (based on industry standards for a mid-level content designer in Toronto)
Benefits:
- Bonuses
- Flexible benefits
Working Hours: 37.5 hours per week, with flexibility for occasional overtime to meet project deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees (Global financial institution with a presence in Canada, the U.S., and 27 other countries)
Founded: 1864 (as a small merchants' bank in Halifax, Nova Scotia)
Company Description:
- Royal Bank of Canada (RBC) is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance
- RBC has a diversified business model with a focus on innovation and providing exceptional experiences to its clients
- RBC supports a broad range of community initiatives through donations, community investments, and employee volunteer activities
Company Specialties:
- finance
- banking
- investing
- insurance
- financial planning
- wealth management
- capital markets
Company Website: rbc.com
ASSUMPTION: RBC's large size and global presence offer opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports to the Manager, Digital Content Design within the Wealth Management platform
Work Arrangement: On-site, with occasional flexibility for remote work when needed
Growth Opportunities:
- Potential to collaborate with other business segments within the bank
- Excellent career development and progression opportunities
ASSUMPTION: This role offers opportunities for growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Modern, high-rise office in downtown Toronto
Office Location(s): RBC Centre, 155 Wellington St W, Toronto, ON M5J 2J5, CA
Geographic Context:
- Toronto is the capital city of the province of Ontario and the most populous city in Canada
- Toronto is a multicultural city with a diverse range of neighborhoods and attractions
- The RBC Centre is located in the heart of downtown Toronto, close to public transportation and amenities
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with a 30-minute lunch break
ASSUMPTION: The work environment is professional, collaborative, and dynamic, with a focus on innovation and client-centricity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with additional stakeholders
- Background check and reference check
Key Assessment Areas:
- Content creation and strategy skills
- Understanding of user-centered design principles
- Communication and storytelling abilities
- Cultural fit and alignment with RBC's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your content design work to showcase your portfolio
- Research RBC's values and mission to demonstrate your alignment with the organization
- Practice common interview questions and prepare thoughtful questions to ask the interviewer
ATS Keywords: Digital Content Design, User Experience, Content Strategy, Content Creation, User-Centered Design, Accessibility, Inclusive Design, French Translation, Client Support, Agile, Prototyping, Figma
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- Figma
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Google Docs, Sheets, Slides)
- Content management systems (e.g., Adobe Experience Manager, Sitecore, or similar)
- Project management tools (e.g., JIRA, Asana, or similar)
ASSUMPTION: The required tools and technologies may vary depending on the specific team and project needs.
👔 Cultural Fit Considerations
Company Values:
- Service
- Trust
- Professionalism
- Teamwork
- Respect
- Accountability
Work Style:
- Collaborative and team-oriented
- Client-focused and results-driven
- Innovative and adaptable
- Data-driven and analytical
Self-Assessment Questions:
- How do you align with RBC's values, particularly 'Service' and 'Trust'?
- How comfortable are you working in a dynamic, fast-paced environment?
- How do you approach continuous learning and improvement in your work?
ASSUMPTION: Cultural fit is essential for success in this role, as it involves close collaboration with various teams and stakeholders.
⚠️ Potential Challenges
- Working in a large organization with complex processes and structures
- Managing multiple projects and priorities simultaneously
- Occasional tight deadlines and pressure to deliver high-quality content quickly
- Navigating a large, diverse workforce with varying levels of technical expertise
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a UX Content Strategist or Content Designer in other industries, but with a focus on the financial services sector
- Unlike some content design roles, this position requires a strong understanding of banking and asset management industry-specific content
- Career progression may involve moving into more senior content strategy or management roles within RBC
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries.
📝 Sample Projects
- Developing user-focused content for a new digital banking platform
- Creating engaging editorial content for a wealth management mobile app
- Writing change management content to support a major organizational restructuring
ASSUMPTION: These sample projects illustrate the diverse range of content design tasks in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the content design team currently, and how can this role address them?
- How does this role collaborate with other teams, such as design and product development?
- What opportunities are there for professional growth and development within this role?
- How does RBC support work-life balance for its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the RBC Careers website
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your content design work to showcase your portfolio
- Research RBC's values and mission to demonstrate your alignment with the organization
- Practice common interview questions and prepare thoughtful questions to ask the interviewer
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
