📌 Core Information
🔹 Job Title: Digital Content Designer
🔹 Company: M&G plc
🔹 Location: Edinburgh, Stirling
🔹 Job Type: Full-Time
🔹 Category: Digital & Knowledge Services
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Experienced Colleague (5-10 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Defining and maintaining digital content standards across all digital experience channels
- Managing website information architecture, taxonomy, and metadata standards
- Collaborating with cross-functional teams to promote digital content standards
- Developing content guidelines for digital channels and accessibility best practices
- Communicating content standards, frameworks, and guidelines to teams and stakeholders
ASSUMPTION: This role requires a balance of creativity and attention to detail, with a strong focus on collaboration and communication.
📋 Key Responsibilities
✅ Develop and maintain website information architecture
✅ Develop and maintain digital content standards for usability, accessibility, and engagement
✅ Manage website taxonomy, including sitemap and meta-data standards
✅ Develop content guidelines for digital channel formats (web, mobile-web, e-mail, social posts)
✅ Create content in support of prototype development and user testing
✅ Collaborate with digital channel teams, marketing communications, and customer communications teams
✅ Manage and own key policy content (accessibility, privacy, website T&C’s)
✅ Develop content guidelines for accessibility best-practices and maintain content accessibility standards
✅ Communicate content standards, frameworks, and guidelines to teams and stakeholders
ASSUMPTION: The role may evolve over time as digital channels and user needs change, requiring adaptability and continuous learning.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Communications, Digital Media, or a related discipline)
Experience: Proven experience (5-10 years) in digital content development and management
Required Skills:
- Excellent verbal and written communication skills
- Proficiency in content management systems and digital mapping tools
- Experience in usability and accessibility frameworks
- Experience in developing standards, guidelines, and policy materials
- Ability to work collaboratively in a cross-functional team environment
Preferred Skills:
- Experience in the financial services industry
- Familiarity with agile methodologies
ASSUMPTION: While not explicitly stated, experience in the financial services industry or familiarity with agile methodologies would be beneficial but not essential for this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Digital Content Designer with 5-10 years of experience in the UK)
Benefits:
- Competitive pension scheme
- Private medical insurance
- 25 days' holiday (plus bank holidays)
- Flexible working arrangements
- Workplace accommodations for disabilities and additional needs
Working Hours: Full-time (35 hours per week), with flexible working arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. M&G plc offers a range of financial products and services through Asset Management, Life, and Wealth.
Company Size: Medium (501-1,000 employees). M&G plc has a diverse workforce and an inclusive culture, underpinned by policies and employee-led networks.
Founded: 1824 (as a mutual life assurance company). Merged with M&G plc in 2019.
Company Description:
- M&G plc is an international savings and investments business with roots stretching back more than 170 years.
- The company offers a range of financial products and services through Asset Management, Life, and Wealth.
- M&G plc is committed to giving everyone real confidence to put their money to work.
Company Specialties:
- Asset Management
- Life
- Wealth
Company Website: www.mandg.com
ASSUMPTION: M&G plc is a well-established company in the financial services industry, with a strong focus on customer-centricity and innovation.
📊 Role Analysis
Career Level: Experienced Colleague. This role requires a balance of creativity, attention to detail, and strong communication skills.
Reporting Structure: This role reports to the Head of Digital Content.
Work Arrangement: Hybrid (on-site with flexible working arrangements).
Growth Opportunities:
- Progression to a senior role within the Digital & Knowledge Services team
- Expanding skills and expertise in digital content management and strategy
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
ASSUMPTION: M&G plc offers opportunities for professional growth and development, with a focus on supporting employees in achieving their career goals.
🌍 Location & Work Environment
Office Type: Hybrid (on-site with flexible working arrangements).
Office Location(s): Edinburgh, Stirling
Geographic Context:
- Edinburgh is the capital city of Scotland, known for its historic and cultural attractions, such as Edinburgh Castle and the Royal Mile.
- Stirling is a city in central Scotland, known for its rich history and stunning landscapes, including Stirling Castle and the Wallace Monument.
- Both locations offer a high quality of life, with vibrant city centers, excellent amenities, and easy access to beautiful countryside.
Work Schedule: Full-time (35 hours per week), with flexible working arrangements available.
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, fostering a flexible and inclusive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Head of Digital Content
Key Assessment Areas:
- Communication skills (verbal and written)
- Digital content development and management experience
- Understanding of usability, accessibility, and engagement frameworks
- Collaboration and teamwork skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare examples of your digital content development and management work
- Demonstrate your understanding of usability, accessibility, and engagement frameworks in your application
- Showcase your communication skills and ability to work collaboratively in a team environment
ATS Keywords: Digital Content Development, Digital Content Management, Usability, Accessibility, Engagement, Content Standards, Collaboration, Communication Skills, Cross-Functional Teams, Policy Materials, Website Information Architecture, Taxonomy, Metadata Standards
ASSUMPTION: M&G plc uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help ensure your application is seen by the hiring team.
🛠️ Tools & Technologies
- Content management systems (e.g., Adobe Experience Manager, Sitecore, or similar)
- Digital mapping tools (e.g., Adobe XD, Sketch, or similar)
- Usability and accessibility frameworks (e.g., WCAG, WebAIM, or similar)
- Project management tools (e.g., Jira, Asana, or similar)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for this role, as they are used to create, maintain, and optimize digital content standards.
👔 Cultural Fit Considerations
Company Values:
- Telling it like it is
- Owning it now
- Moving it forward together
- Care and integrity
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Focused on delivering exceptional customer experiences
Self-Assessment Questions:
- Do you align with M&G plc's company values, particularly 'telling it like it is' and 'moving it forward together'?
- Are you comfortable working in a hybrid environment, balancing on-site collaboration and remote work?
- Do you have a proactive and solution-oriented work style, with a strong focus on delivering exceptional customer experiences?
ASSUMPTION: M&G plc values diversity, inclusion, and collaboration, seeking employees who align with their company values and work style.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing creativity and attention to detail in a fast-paced environment
- Adapting to changes in digital channels and user needs
- Collaborating effectively with cross-functional teams
ASSUMPTION: These challenges can be overcome through strong communication, time management, and adaptability, as well as a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This role is similar to a Digital Content Strategist or Digital Content Manager, but with a stronger focus on defining and maintaining digital content standards
- In the financial services industry, digital content roles often require an understanding of regulatory requirements and compliance
- Career progression may include roles such as Senior Digital Content Designer, Digital Content Manager, or similar leadership positions
ASSUMPTION: While this role shares similarities with other digital content roles, its focus on defining and maintaining digital content standards sets it apart.
📝 Sample Projects
- Developing and implementing a new website information architecture and taxonomy
- Creating and maintaining digital content standards for a rebranding project
- Managing accessibility audits and implementing accessibility improvements
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives a Digital Content Designer might work on at M&G plc.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does this role support the overall digital strategy and customer experience at M&G plc?
- What are the most pressing challenges facing the digital content team currently, and how can this role help address them?
- What opportunities are there for professional growth and development in this role?
- How does M&G plc support work-life balance and flexible working arrangements?
ASSUMPTION: These questions can help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills for this role
- Prepare examples of your digital content development and management work
- Demonstrate your understanding of usability, accessibility, and engagement frameworks in your application
- Showcase your communication skills and ability to work collaboratively in a team environment
- Follow up with the recruiter, Phoebe Ewers, one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
