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Digital Content Designer

CVS Health
Full-time
On-site
United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Content Designer

πŸ”Ή Company: CVS Health

πŸ”Ή Location: Work At Home-Illinois, Work At Home-Massachusetts, Work At Home-Rhode Island

πŸ”Ή Job Type: Full-Time, Remote

πŸ”Ή Category: Digital Content, UX Design

πŸ”Ή Date Posted: 2025-05-29

πŸ”Ή Experience Level: Mid-Senior level (5+ years)

πŸ”Ή Remote Status: Hybrid (Work from home with occasional on-site presence)

πŸš€ Job Overview

Key aspects of this role include:

  • Collaborating with cross-functional teams to create user-centered content for digital platforms
  • Optimizing content for various channels, devices, and touchpoints across user journeys
  • Championing data science and UX research to understand user behaviors and reduce friction
  • Working in an Agile environment using product management software (Rally, Jira)
  • Contributing to content design workshops and providing guidance on content priorities

ASSUMPTION: This role requires a strong understanding of UX writing, product design, and content strategy. Experience in health care or regulated fields is a plus but not required.

πŸ“‹ Key Responsibilities

βœ… Optimize content for multiple channels, devices, and touchpoints across user journeys, meeting user needs and adhering to enterprise standards.

βœ… Champion data science and UX research to understand user behaviors, uncover new opportunities to reach customers, and reduce friction.

βœ… Challenge the status quo and know when to advocate for new design patterns versus relying on old systems.

βœ… Collaborate with designers, product managers, accessibility experts, and diverse business stakeholders to inform requirements and shape positive member experiences

βœ… Develop user stories and provide guidance on content priorities.

βœ… Own content reviews and iterations across stakeholders from product to legal.

βœ… Ensure proper usage of voice and tone

βœ… Add content directly to wireframes in Figma, other design tools, or publishing systems as needed (or other design tools).

βœ… Participate in content design workshops

ASSUMPTION: This role requires strong communication, collaboration, and problem-solving skills. The ideal candidate should be comfortable working in a dynamic, fast-paced environment and able to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s or master's degree preferred in the fields of Human Computer Interaction, Information Architecture, Technical Writing, English, or Journalism. Extensive work experience, academic work, or certifications in user experience fields are also welcome.

Experience: 5+ years’ experience in UX writing, UX design, or content strategy. 2+ years’ experience with Agile and lean UX/software development practices, including using product management software (Rally, Jira). 2+ years’ experience with mobile app and mobile web products. 2+ years’ experience collaborating with internal team members (experience designers, accessibility experts, product owners, engineers). 2+ years’ experience with UX wireframing, UX flows, and shaping content for multi-disciplinary projects with prototyping software such as Figma and Miro. Experience in pharmacy, health care, or other regulated fields (insurance, finance, etc.). Knowledge of enterprise content management systems such as Adobe Experience Manager or similar.

Required Skills:

  • UX writing
  • Product design
  • Content strategy
  • Agile methodologies
  • Lean UX
  • Mobile app development
  • Collaboration
  • Content management systems
  • Usability testing
  • A/B testing
  • Analytics
  • Wireframing
  • Prototyping

Preferred Skills:

  • Experience working in a large organization or at an enterprise level
  • Experience or exposure to Web Content Accessibility Guidelines (WCAG) and writing for grade level and other regulatory constraints
  • Experience working with usability testing, taxonomy, design systems, content management systems, information architects, and accessibility SMEs
  • Experience updating existing content to new guidelines

ASSUMPTION: While a degree in a relevant field is preferred, extensive work experience or certifications in user experience fields may be considered equivalent.

πŸ’° Compensation & Benefits

Salary Range: $101,970.00 - $203,940.00 per year. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography, and other relevant factors. This position is eligible for a CVS Health bonus, commission, or short-term incentive program in addition to the base pay range listed above.

Benefits:

  • Affordable medical plan options
  • 401(k) plan (including matching company contributions)
  • Employee stock purchase plan
  • Wellness screenings
  • Tobacco cessation programs
  • Weight management programs
  • Confidential counseling
  • Financial coaching
  • Paid time off
  • Flexible work schedules
  • Family leave
  • Dependent care resources
  • Colleague assistance programs
  • Tuition assistance
  • Retiree medical access

Working Hours: 40 hours per week, full-time

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on factors such as experience, education, and location.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: CVS Health is a leading health solutions company, delivering care like no one else can. They reach more people and improve the health of communities across America through their local presence, digital channels, and over 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses, and nurse practitioners.

Company Size: CVS Health has 10,001+ employees, making it an enterprise-level organization. This means there are ample opportunities for career growth and diverse teams to collaborate with.

Founded: CVS Health was founded in 1963 and has since grown into a publicly-traded company with a strong presence in the health care industry.

Company Description:

  • CVS Health is the leading health solutions company, delivering care like no one else can.
  • They reach more people and improve the health of communities across America through their local presence, digital channels, and over 300,000 dedicated colleagues.
  • CVS Health helps people navigate the health care system and their personal health care by improving access, lowering costs, and being a trusted partner for every meaningful moment of health.

Company Specialties:

  • Retail
  • Pharmacy Benefits Management
  • Health Insurance
  • Health Care
  • Pharmacy
  • Care Management
  • and Primary Care

Company Website: CVSHealth.com

ASSUMPTION: CVS Health is a well-established company with a strong presence in the health care industry. They offer a wide range of benefits and opportunities for career growth.

πŸ“Š Role Analysis

Career Level: This role is at the mid-senior level, requiring 5+ years of experience in UX writing, UX design, or content strategy.

Reporting Structure: The Digital Content Designer will report directly to the Manager, Content Design.

Work Arrangement: This role is hybrid, requiring occasional on-site presence while primarily working from home.

Growth Opportunities:

  • Potential career progression into senior roles within the content design team or related fields
  • Opportunities to work on high-impact projects and collaborate with diverse teams
  • Access to professional development resources and training programs

ASSUMPTION: CVS Health offers ample opportunities for career growth and professional development within the organization.

🌍 Location & Work Environment

Office Type: CVS Health has multiple office locations across the United States, with this role being primarily remote with occasional on-site presence.

Office Location(s): Work At Home-Illinois, Work At Home-Massachusetts, Work At Home-Rhode Island

Geographic Context:

  • Illinois: Known for its diverse economy and central location, Illinois offers a mix of urban and rural environments.
  • Massachusetts: Home to major tech hubs and a high cost of living, Massachusetts offers ample opportunities for career growth and networking.
  • Rhode Island: With a lower cost of living and a strong focus on education, Rhode Island provides a unique blend of urban and coastal living.

Work Schedule: This role follows a standard full-time work schedule, with the ability to work flexible hours as needed.

ASSUMPTION: The remote nature of this role allows for flexibility in work arrangements and the ability to balance personal and professional responsibilities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the hiring manager
  • Behavioral and technical assessments
  • Final interview with the team

Key Assessment Areas:

  • Problem-solving skills and ability to think critically
  • Communication and collaboration skills
  • Understanding of UX design principles and best practices
  • Ability to work in an Agile environment

Application Tips:

  • Highlight relevant experience and skills in your resume, focusing on UX writing, UX design, and content strategy
  • Tailor your resume and cover letter to this specific role, emphasizing your fit for the position
  • Prepare examples of your work, showcasing your ability to optimize content for various channels and devices
  • Research CVS Health and the health care industry to demonstrate your understanding of the company and its mission

ATS Keywords: UX writing, UX design, content strategy, Agile, lean UX, mobile app development, collaboration, content management systems, usability testing, A/B testing, analytics, wireframing, prototyping

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience throughout the interview process.

πŸ› οΈ Tools & Technologies

  • Figma
  • Miro
  • Adobe Experience Manager
  • Rally or Jira (Agile project management software)
  • Analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: The tools and technologies listed are not exhaustive and may vary based on the specific needs of the project or team.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer focus
  • Collaboration
  • Innovation
  • Performance
  • Integrity

Work Style:

  • Collaborative and team-oriented
  • Agile and adaptable
  • Data-driven and analytical
  • Customer-focused and empathetic

Self-Assessment Questions:

  • Do I have a strong understanding of UX design principles and best practices?
  • Am I comfortable working in an Agile environment and collaborating with cross-functional teams?
  • Do I have experience optimizing content for various channels and devices?
  • Am I able to manage multiple projects simultaneously and meet tight deadlines?

ASSUMPTION: CVS Health values candidates who are customer-focused, collaborative, and adaptable, with a strong understanding of UX design principles and best practices.

⚠️ Potential Challenges

  • Working in a fast-paced, dynamic environment with tight deadlines
  • Managing multiple projects simultaneously and prioritizing tasks effectively
  • Collaborating with diverse teams and stakeholders, requiring strong communication and interpersonal skills
  • Keeping up with industry trends and best practices in UX design and content strategy

ASSUMPTION: The potential challenges listed are not exhaustive and may vary based on the specific needs of the project or team.

πŸ“ˆ Similar Roles Comparison

  • Compared to other UX design roles, this role places a stronger emphasis on content strategy and optimization for various channels and devices
  • Unlike other roles in the health care industry, this role requires a strong understanding of UX design principles and best practices, as well as experience with Agile methodologies
  • Career progression in this role may lead to senior roles within the content design team or related fields, offering opportunities for growth and development

ASSUMPTION: This role is unique in its focus on content strategy and optimization, requiring a strong understanding of UX design principles and best practices, as well as experience with Agile methodologies.

πŸ“ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the organization?
  • What are the most pressing challenges facing the team, and how can this role help address them?
  • How does CVS Health support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does CVS Health foster a culture of collaboration and innovation?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and allows you to better understand the company and its culture.

πŸ› οΈ Sample Projects

  • Redesigning the user onboarding experience for a mobile app, optimizing content for various touchpoints and devices
  • Collaborating with a cross-functional team to develop user stories and prioritize content for a new feature release
  • Conducting user research and usability testing to inform content design decisions and improve the user experience

ASSUMPTION: The sample projects listed are not exhaustive and may vary based on the specific needs of the project or team.

❓ Key Questions to Ask During Interview

  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?
  • How does CVS Health support work-life balance for its employees?
  • What are the opportunities for growth and advancement within the content design team or related fields?
  • How does CVS Health approach accessibility and inclusivity in its design and content creation processes?
  • What are the most important qualities and skills for someone to succeed in this role?

ASSUMPTION: Asking insightful and relevant questions during the interview process allows you to better understand the role and the company's expectations for success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills in UX writing, UX design, and content strategy
  • Prepare examples of your work, showcasing your ability to optimize content for various channels and devices
  • Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.