📌 Core Information
🔹 Job Title: Digital Content Intern
🔹 Company: Wella
🔹 Location: Rotterdam, Zuid-Holland, Netherlands
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-06-26
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing online content, activations, and campaigns
- Ensuring brand positioning and analyzing consumer behavior
- Preparing product launches and marketing plans
- Conducting market research and assisting with data analysis
ASSUMPTION: This role is part of Wella's Omnichannel team, focusing on E-commerce and Premium Retail business. The intern will work closely with the Digital Trade Marketing team and Key Account Managers.
📋 Key Responsibilities
✅ Manage online content, activations, and campaigns
✅ Ensure brand positioning and analyze consumer behavior online
✅ Optimize content for search engines to improve findability
✅ Prepare product launches, marketing plans, and product presentations
✅ Conduct market and price research
✅ Assist with setting up data analysis
ASSUMPTION: The intern will work on multiple projects simultaneously and may need to prioritize tasks based on importance and deadlines.
🎯 Required Qualifications
Education: HBO/WO student (Bachelor/Master) in marketing, communication, international/creative business, or commercial economy
Experience: No professional experience required
Required Skills:
- Proactive and detail-oriented mindset
- Affinities with Wella's brands and the beauty industry
- Strong organizational and communication skills
- Fluency in Dutch and English, both spoken and written
Preferred Skills:
- Experience with data analysis tools
- Knowledge of the beauty industry and Wella's brands
ASSUMPTION: While not explicitly stated, having some basic knowledge of marketing principles and digital platforms would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €500 - €700 per month (industry standard for internships in the Netherlands)
Benefits:
- Stage allowance
- Reimbursement of travel costs (if not in possession of a student OV-jaarkaart)
Working Hours: 38 hours per week, Monday through Friday morning
ASSUMPTION: The salary range is an estimate based on industry standards for internships in the Netherlands. Actual compensation may vary based on individual circumstances.
📌 Applicant Insights
🔍 Company Context
Industry: Personal Care Product Manufacturing
Company Size: 10,001+ employees (global)
Founded: 1895 (as a subsidiary of Procter & Gamble; became independent in 2003)
Company Description:
- Wella is a global leader in the beauty industry, offering a wide range of hair care, styling, color, and treatment products
- The company operates in over 100 countries and has a strong presence in the Netherlands, with its headquarters located in Rotterdam
- Wella is committed to fostering a diverse and inclusive work environment
Company Specialties:
- Hair care
- Hair color
- Hair styling
- Hair treatment
Company Website: http://us.wella.com
ASSUMPTION: Wella's global presence and extensive product portfolio provide ample opportunities for growth and learning for the intern.
📊 Role Analysis
Career Level: Entry-level (intern)
Reporting Structure: The intern will report directly to the Digital Trade Marketing team and collaborate with Key Account Managers
Work Arrangement: On-site, with the possibility of occasional remote work
Growth Opportunities:
- Gain practical experience in digital marketing and brand management
- Develop skills in data analysis and consumer behavior research
- Potential full-time employment opportunities after the internship
ASSUMPTION: The intern's responsibilities and growth opportunities may vary depending on the team's needs and the intern's performance.
🌍 Location & Work Environment
Office Type: Modern, high-rise office building with amazing views of Rotterdam
Office Location(s): Delftse Poort, Rotterdam
Geographic Context:
- Rotterdam is the second-largest city in the Netherlands, known for its vibrant culture, architecture, and diverse communities
- The Delftse Poort is a prominent business district with easy access to public transportation
- The office is located on the 37th floor, offering stunning views of the city
Work Schedule: Monday through Friday, 9:00 AM - 5:30 PM (with a 30-minute lunch break)
ASSUMPTION: The intern may be required to work additional hours or on weekends to complete projects, depending on the team's needs and deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and team members
- Background check and offer extension
Key Assessment Areas:
- Cultural fit and enthusiasm for the role
- Problem-solving skills and creativity
- Communication and organizational skills
- Knowledge of marketing principles and digital platforms
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for the beauty industry and Wella's brands
- Showcase your ability to work independently and in a team environment
ATS Keywords: Marketing, content management, brand positioning, consumer behavior, data analysis, market research, product launches, marketing plans
ASSUMPTION: The application process may take up to 4-6 weeks, depending on the number of applicants and the team's availability.
🛠️ Tools & Technologies
- Google Analytics
- Social media platforms (Instagram, Facebook, etc.)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The intern may be required to learn and use additional tools and platforms specific to the team's needs and projects.
👔 Cultural Fit Considerations
Company Values:
- Passion for beauty and innovation
- Collaboration and teamwork
- Customer focus and excellence
Work Style:
- Proactive and detail-oriented
- Creative and out-of-the-box thinker
- Strong organizational and communication skills
Self-Assessment Questions:
- Do you have a genuine passion for the beauty industry and Wella's brands?
- Are you comfortable working in a diverse and collaborative team environment?
- Can you effectively manage multiple projects and prioritize tasks based on importance and deadlines?
ASSUMPTION: Wella values diversity and inclusion, and encourages applicants from all backgrounds to apply.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced and dynamic team environment
- Adapting to the team's needs and priorities
- Dealing with occasional language barriers (English is the primary language of communication)
ASSUMPTION: These challenges can be overcome with strong organizational skills, proactive communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is similar to digital marketing internships in other industries, but with a focus on the beauty sector
- Compared to other marketing internships, this role offers a unique opportunity to work on a wide range of projects and gain exposure to various aspects of digital marketing
- Career progression may include roles such as Digital Marketing Coordinator, Marketing Specialist, or Brand Manager
ASSUMPTION: The specific responsibilities and growth opportunities of this role may vary depending on the team's needs and the intern's performance.
📝 Sample Projects
- Conducting a competitive analysis of Wella's digital presence compared to competitors
- Developing and implementing a social media campaign to promote a new product launch
- Analyzing consumer behavior data to inform marketing strategies and brand positioning
ASSUMPTION: These sample projects are intended to illustrate the types of tasks the intern may be responsible for, but the actual projects may vary based on the team's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Wella's E-commerce and Premium Retail business?
- What opportunities are there for growth and learning within the team and the company?
- How does the team collaborate and communicate with other departments and stakeholders?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions are intended to help the intern understand the role's expectations, the team's dynamics, and the opportunities for growth and learning.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your previous work or projects that demonstrate your creativity and problem-solving skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
