Digital Content Manager

📌 Core Information

🔹 Job Title: Digital Content Manager

🔹 Company: Saint Arnold Brewing Company

🔹 Location: Houston, TX, USA

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital strategies to represent Saint Arnold exceptionally on all platforms
• Collaborating with the marketing team and sales manager to create engaging content
• Monitoring social media budgets and analyzing performance metrics
• Researching and implementing emerging social trends and platform features
• Supporting local marketing efforts through social media programming

ASSUMPTION: This role requires a high level of creativity, strong organizational skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Work daily to ensure Saint Arnold is represented exceptionally on all digital channels

✅ Collaborate with the CMO, Senior Brand Ambassador, and marketing team to develop the Saint Arnold digital strategy

✅ Monitor social media budget to execute contests/promotions and surprise and delight activations

✅ Research and vet emerging social trends to ensure Saint Arnold reaches target customers through the proper platforms

✅ Audit social media monitoring/measurement tools and recommend enhancements as appropriate

✅ Analyze metrics and translate learnings into insights to improve Saint Arnold’s social media performance

✅ Guide weekly content brainstorms to develop content that drives engagement and brand advocacy

✅ Work within a campaign framework and support business objectives through social media tactics

✅ Partner with the design team and sales managers to support local marketing efforts, including social media programming

ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and analytics to effectively manage Saint Arnold's digital presence.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2+ years of social media management and/or content management experience

Required Skills:

• Extraordinary communication skills
• Excellent photography skills
• Videography skills (a plus)
• Experience with wireless mics (a plus)
• Experience applying social media analytics (preferred)
• Must be a team player

Preferred Skills:

• Familiarity with the craft beer industry
• Experience with Adobe Creative Suite
• Knowledge of SEO best practices

ASSUMPTION: Candidates with experience in the craft beer industry or relevant software skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (based on industry standards for a Digital Content Manager with 2-5 years of experience in Houston, TX)

Benefits:

• Full health benefits
• Vacation benefits

Working Hours: 40 hours per week

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Saint Arnold Brewing Company is a craft brewery, operating in the competitive and growing craft beer industry.

Company Size: As a brewery, Saint Arnold has a mid-sized workforce, with approximately 150-250 employees (based on LinkedIn data). This size allows for a more personal work environment and the opportunity to make a significant impact on the company's digital presence.

Founded: Saint Arnold Brewing Company was founded in 1994, making it one of the oldest craft breweries in Texas.

Company Description:

• Saint Arnold is known for its innovative and high-quality beers, with a focus on traditional European styles
• The company prides itself on its commitment to sustainability and community involvement
• Saint Arnold has a strong brand identity and is recognized for its unique and humorous marketing campaigns

Company Specialties:

• Craft beer production and distribution
• Marketing and branding in the craft beer industry
• Sustainable business practices

Company Website: saintarnold.com

ASSUMPTION: Saint Arnold Brewing Company is a well-established and respected craft brewery with a strong brand identity and commitment to sustainability.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in social media management or content management.

Reporting Structure: The Digital Content Manager will report directly to the Chief Marketing Officer (CMO) and collaborate with the marketing team, sales manager, and other departments as needed.

Work Arrangement: This is an on-site, full-time position. The work arrangement may include occasional off-site events or remote work for specific projects, as needed.

Growth Opportunities:

• Advancement to a senior-level marketing or management role within the company
• Expanding skills and expertise in digital marketing, content creation, and social media management
• Potential opportunities to work on special projects or events

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Saint Arnold Brewing Company's headquarters is located in a warehouse-style building, offering an industrial and creative work environment.

Office Location(s): 2000 Lyons Ave, Houston, TX 77020, USA

Geographic Context:

• Houston, TX is the fourth most populous city in the United States, with a diverse and growing economy
• The city is home to a vibrant and expanding craft beer scene, with numerous breweries and beer enthusiasts
• Houston offers a relatively low cost of living compared to other major cities in the United States

Work Schedule: The typical workweek is 40 hours, with flexible scheduling to accommodate events, promotions, and other marketing initiatives.

ASSUMPTION: The work environment at Saint Arnold Brewing Company is collaborative, creative, and fast-paced, with a strong focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-person interview with the CMO and marketing team
• Final interview with the CEO or other senior leadership

Key Assessment Areas:

• Creativity and innovation in content creation
• Understanding of social media trends and analytics
• Communication and collaboration skills
• Alignment with Saint Arnold's brand and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your previous social media campaigns or content projects
• Demonstrate your understanding of the craft beer industry and Saint Arnold's brand identity

ATS Keywords: Social Media Management, Content Management, Digital Strategy, Marketing, Craft Beer, Branding, Analytics, Team Player

ASSUMPTION: The application process at Saint Arnold Brewing Company is competitive, and candidates with relevant experience and a strong portfolio will have the best chance of success.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, Twitter, etc.)
• Social media management tools (Hootsuite, Buffer, etc.)
• Analytics tools (Google Analytics, Sprout Social, etc.)
• Graphic design software (Adobe Creative Suite, Canva, etc.)
• Video editing software (iMovie, Adobe Premiere Pro, etc.)

ASSUMPTION: Familiarity with relevant social media management tools and analytics platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Sustainability and community involvement

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Flexible and adaptable

Self-Assessment Questions:

• Do you have a strong understanding of social media trends and analytics?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you share Saint Arnold's commitment to creativity, innovation, and sustainability?

ASSUMPTION: Candidates who are passionate about craft beer, have a strong work ethic, and align with Saint Arnold's company values will be the best fit for this role.

⚠️ Potential Challenges

• Managing multiple social media platforms and content projects simultaneously
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing the needs of various departments and stakeholders within the company
• Adapting to the unique culture and work environment of a craft brewery

ASSUMPTION: Successful candidates will be organized, adaptable, and able to thrive in a fast-paced, collaborative environment.

📈 Similar Roles Comparison

• Digital Content Manager vs. Social Media Manager: Both roles focus on managing a brand's digital presence, but the Digital Content Manager role places a greater emphasis on content creation and strategy
• Craft beer industry vs. other industries: The craft beer industry is characterized by its focus on innovation, creativity, and community involvement, which may impact the role's responsibilities and work environment
• Digital Content Manager vs. Marketing Manager: While both roles involve marketing and branding, the Digital Content Manager role is more focused on digital channels and content creation

ASSUMPTION: Candidates should research similar roles and industries to better understand the unique aspects of this position and the craft beer industry as a whole.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new beer flavor
• Creating engaging and informative content for Saint Arnold's blog and website
• Analyzing social media metrics to identify trends and optimize content strategy
• Collaborating with the design team to create visually appealing graphics and videos for social media

ASSUMPTION: Successful candidates will have experience with similar projects and be able to provide examples of their previous work.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Saint Arnold?
• What are the biggest challenges facing the marketing department, and how can this role address them?
• How does Saint Arnold support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?
• How does Saint Arnold engage with its local community and support sustainability initiatives?

ASSUMPTION: Asking thoughtful and informed questions during the interview process will demonstrate your interest in the role and commitment to Saint Arnold's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous social media campaigns or content projects
• Demonstrate your understanding of the craft beer industry and Saint Arnold's brand identity
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.